Automatic driving will go up to next stage, integrate each capabilities on non-limited collaboration. Software and Hardware unification has possibilities to replace unprecedented key factor to yield products and bring business expansions. In next decade, we will be sure to witness advanced communication between machine and humane behavior, technology is going to be appearance here and there close to all.

1. Marketing Case #100

2. Overview of Industry
Automatic driving will go up to next stage, integrate
each capabilities on non-limited collaboration. Software
and Hardware unification has possibilities to replace
unprecedented key factor to yield products and bring
business expansions. In next decade, we will be sure
to witness advanced communication between machine
and humane behavior, technology is going to be
appearance here and there close to all.
Honda Story 28th
Honda was consist of excellent teams to develop original automobile with
strong passion. Civic model is one of representative title in their history.
Civic narrative told us being passionate and consumer first. Of course,
technology is supporting consumer demand, however, we need to
balance between their reaction and manufacturing.

3. Honda Civic History
Japanese motorization pushed up to second largest market in the world.
Although, economic advantage has shed to entire industries, Honda
was in a position behind to all benefit. H1300 was unbalanced car, even
adopt excellent engine, uncomfortable usability in other part. Civic was
named after this background and develop public car.
Prechamber
Uncomfortale
Public Car

4. Original Identity
Civic team set original absolute value, and pursue incomparable
formation. First concept was “Utility minimum”, consist of description
with comfortable size, efficiency, economy. On the other hand, pursue
to embrace better space and functionality. In terms of engine, brought
discussion to create lighter weight with maintaining exclusive
performance.
Prechamber
Prechamber

5. Stick to idea
In order to widen space for drivers, members projected with
independent of stratos 4-wheel rear suspension, alternative to rigid
suspension system.
Independent
suspension

6. Trapezoid shape
Civic team designed to reshape trapezoid to maintain space for drivers.
It was not familiar with this style in Japan, so that to encourage them to
release new model with foreign success case. Among the savvy
journalist of automobile trend overseas became interested in this
models and come to publish it.

7. ANY KIND OF GAS
Civic model was accepted with foreign countries in order to overcome
Muskie law standard includes CVCC engine. In addition, turning point in
United States to make use of gasoline from leaded to unleaded. In the
first oil crisis, shortage of unleaded and people rushed to gas station to
gain fuel. Civic was ability to drive with both fuels and their copy “ANY
KIND OF GAS” was fascinated those days.
ANY KIND OF GAS