2.  The term automotive was created from Greek autos (self), and
Latin motivus (of motion) to represent any form of self-powered vehicle.
The automotive industry is a term that covers a wide range of companies and
organisations involved in the
design, development, manufacture, marketing, and selling ofmotor
vihicles, and mopeds. It is one of the world's most important economic
sectors by revenue.
 Despite economic slowdown, the indian automobile sector has shown high
growth
 It is one of the largest sources of employment due to its deep backward
India. The automotive industry is one of the highest revenue-earning
industries in India and contributes 4.4% to India’s and 17.%backward
linkages and forward linkages It provides direct and indirect employment to

4. passenger
16%
commercial vehicles
4%
three wheelers
4%
two wheelers
76%

5.  The History of automobile industry began in the early 1769, with the inventor Nicolas J
cugnot who was French engineer who found out the first vehicle that run on roads. This
automobile was steam powered, three-wheeled military tractor. . This vehicle had a small
range of distance covering capacity, which could run only for a maximum of 15 minutes
 Internal combustion engine based car powered by fuel gas came into existence in the year
1806. In 1838, Scotsman Robert Davidson invented the first electric locomotive that runs
on an average speed of 4 miles per hour.
 The first man to produce automobile was Karl Benz in Germany in the year 1888 under
the license from Benz. However brothers Charles and Frank Duryea invented the Duryea
Motor Wagon Company.
 The automobile as we know, it was not invented in a single day By a single inventor. The
history of the automobile reflects an Evolution that took place worldwide. It is estimated that
over 100,000 patents created the modern automobile.

6.  The first car ran on India's roads in 1897.. Mahindra & Mahindra was
established by two brothers as a trading company in 1945, and began
assembly of Jeep CJ-3A utility vehicles under.
 After 1970 the automotive industry started to grow, but the growth was
mainly driven by tractors, commercial vehicles and scooters.
 In 1991 lot of change in the automobile industry
 A number of foreign firms initiated joint ventures with Indian companies

9.  Rising oil prices
 Human resource
 Limited number of component suppliers
 Fall short in product development
 Customer relation management

10.  Plug in electric vehicles
 Voice control
 Gps navigation
 Night vision

11.  Automotive parts and repair service Some of the job categories, we have
been recruiting for automobiles jobs includes the following-
 Motor Technicians
 Design Engineer
 Industry Approved Panel Beater
 Sales Person
 Petrol / Diesel Technicians
 Drivers
 Mechanics
 Painters
 Auto Electricians
 DentorsSSSS
 Electrician
 Radiator Mechanics

12. STRENGTHS
 Large domestic market
 Sustainable labor cost advantage
 Government incentives for manufacturing plants
 Strong engineering skills in design
 Brand image
 Able to achieve significant gains in productivity
WEAKNESSES
 Low labor productivity
 High interest costs and high overheads
 Rising cost of production
 Low investment in research and development

13. OPPORTUNITIES
 Employments opportunities
 Cut in excise duties
 Govt.subsidies
 Foreign collaboration
 Rising rural demand
THREATS
 Rising interest rates
 Cut throat competition
 Political, social, economical culture factors

14. The growing mobility needs of the people in India augur well for two and
four wheeler industry. The cost advantage that India offers with respect to
product development is fast establishing the country as an R&D hub. In
addition, the credibility that India has gained as a cost effective
manufacturing base for both small cars and two-wheelers is fuelling
creation of capacities by all major manufacturers in the country.
automobile industry developing to the giving the loans to the entrepreneur.

15.  by
 A.ANIL

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