Honda and GM announced to cooperate for fuel cells, against the automatically technology. Both of side, had been invested the new energetic vehicle and pursued collaboration third party capabilities. It accelerates the invention, call to the shortage of energy, and responsible with car making on elimination gas. Not only for the automobile, but applicable for other cutting edge, drive a role of new innovation.

1. Marketing Case #84

2. Overview of Industry
Honda and GM announced to cooperate for fuel cells,
against the automatically technology. Both of side, had
been invested the new energetic vehicle and pursued
collaboration third party capabilities. It accelerates the
invention, call to the shortage of energy, and
responsible with car making on elimination gas. Not
only for the automobile, but applicable for other cutting
edge, drive a role of new innovation.
Honda Story 12th
Honda surfaced the failure many times. Owing to earlier mistaken,
immediately recover the entire steps, and break down the processing to
revamp for new innovation. In the beginning to start the vehicle business,
ability is limited to invent the products, but becoming the step up, it
reinforce the robust infrastructure.

3. All unities
In the crunch time, Fujisawa stood in front of Labor Unions, apologize
for insufficient paycheck. He stimulated the audience to believe the
recovery sales in the next year, will back to negotiation again with
abundant profit next March. It hit the heart of all them, entrenched
unstopping claps.
Back Again

4. European Race
Becoming better and better business condition, went for The Isle of
Man Tourist Trophy Race, yearn for all racers. It was consist of
mountain and eclipse course, tough for all racers to go through. At this
time, overwhelmed the speed and power of European vehicle, Honda
was disappointed, but it ignited his mind.

5. Inspired by the Pinoneer
Witnessed the European abilities, Honda set the goal to catch it up to
the top levels. In an immediate, organized the new divisions to win the
next race. Despite of his willingness, Honda would embark on the next
models to the market, generating the cash and market share
succeeding to latest one.
New Powerful
Engine..

6. Next E model
Unveil the new models, Dream SB 14.5 horsepower motor, Dream SA
10.5. Over 10 power is first time to Honda, moreover it overwhelmed
other engines, that Honda never won the game to run upward the
mountain Fuji. It promoted their new models, and achievement was
appraised among bike racing.
Win

7. Every Failure is a stepping stone to the success
Asama mountain race is renowned among race geeks. Even though,
Honda lost many games, with intricately adjust for these challenges.
Because of excessive advanced technology, sometimes out of order it
on the race. Good lessens for engineering teams to learn and apply for
the next trial.
Burden..