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Hyundai's competitive advantage


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Analyze Hyundai's competitive advantage on the basis of product component model.

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Hyundai's competitive advantage

  1. 1. International Masters in International Business (IMIB) School of International Trade & Economics (SITE) Jiangxi, PR China
  2. 2. Dr. Chen Qi Ph.D. in Economics Presented To Presented by: Group # 1
  3. 3. 05 November, 2015 Hyundai_CA 3 Analyze Hyundai's competitive advantage on the basis of product component model. -Presentation on-
  4. 4. 05 November, 2015 Hyundai_CA 4 Introduction to Hyundai Hyundai is a South Korean multinational automotive manufacturer. Hyundai headquartered in Seoul, South Korea. The company was founded in 1967. Along with its 32.8% owned subsidiary, Kia Motors, together comprise the Hyundai Motor Group. As of 2012, the Company sold over 4.4 million vehicles worldwide in that year. Hyundai is currently the fourth largest vehicle manufacturer in the world. Hyundai has an annual production capacity of 1.6 million units. The company employs about 94,000 people worldwide.
  5. 5. 05 November, 2015 Hyundai_CA 5 Products: Hyundai USA
  6. 6. 05 November, 2015 Hyundai_CA 6 Core Components Hyundai offers a new fluidic sculpture 2.0 design languages, stiffer body structure, better ride quality, reduces noise, vibration and advance safety and convenience features. They have a team of personnel that understands people’s desire which enables them to design products to meet customer’s demand. Their global design network draws upon inspiration from major cities in USA, Europe, Japan, china and India which predicts and lead worldwide trends. They also develop technologies to achieve zero emissions and improve eco- friendliness of the cars. By using direct injection systems to reduce emissions in gasoline engines and high-efficiency transmissions that deliver low fuel consumption. Also with their advance strength high steels that helps to reduce the weight of vehicles.
  7. 7. 05 November, 2015 Hyundai_CA 7 Packaging Component Brand : Hyundai is going more brand awareness through its cutting edge technology. Hyundai invested heavily in innovation and product development. Quality : Hyundai strive to optimize customer comfort. Hyundai ensures that all their motor vehicles are of a premium quality. Styling : Hyundai was the first to introduce the fluidic coating on its cars. This provided Hyundai a competitive edge when compared to competitors. Price : Hyundai offers premium quality vehicles at less premium prices. In 2010 Hyundai was ranked the 4th best automakers in USA & Germany. Hyundai Tucson and Sonata have earned a 2015 top ranked safety pick+ rating in testing conducted by the Insurance Institute for Highway Safety (IIHS)
  8. 8. 05 November, 2015 Hyundai_CA 8 Support Services Component For more than a decade, Hyundai has been the leading industry with America’ best warranty. (10 years or 100,000 miles) They also introduced the Hyundai HPP (Hyundai Protection Plan) which gave customers more reason why they should purchase their products. The plan is designed to protect the customer from unforeseen events and expenses resulting from everyday driving. They integrated a maintenance and quality control operations and established a quality control organization overseas. A 24-hour, 365-days- a-year “Global Quality Situation Room” was established in 2004 to enable the company to respond in real time to diverse quality problems that may arise anywhere in the world.
  9. 9. 05 November, 2015 Hyundai_CA 9 Features: Hyundai Elantra
  10. 10. 05 November, 2015 Hyundai_CA 10 Features: Hyundai Elantra
  11. 11. 05 November, 2015 Hyundai_CA 11 Features: Hyundai Elantra
  12. 12. 05 November, 2015 Hyundai_CA 12 Features: Hyundai Elantra
  13. 13. 05 November, 2015 Hyundai_CA 13 Features: Hyundai Elantra
  14. 14. 05 November, 2015 Hyundai_CA 14 Features: Hyundai Elantra
  15. 15. 05 November, 2015 Hyundai_CA 15 Comparison- Elantra Vs. Corolla Vs. Civic
  16. 16. 05 November, 2015 Hyundai_CA 16 Comparison- Sonata Vs. Camry Vs. Accord
  17. 17. 05 November, 2015 Hyundai_CA 17 Profit Margin
  18. 18. 05 November, 2015 Hyundai_CA 18 Conclusion In comparison of quality, technology & innovation, design, safety features, assurance, social responsibilities and after sales service with other competitors we can easily understand why Hyundai is clearly one step ahead.
  19. 19. 05 November, 2015 Hyundai_CA 19