Having been made redundant from my last position in December 2015, pastures new lay ahead, with me now looking for my next challenging opportunity.

1. KEITH SANFORD
Edgware, Middlesex, HA8
M: 07973 842036 E: keith@familysanford.co.uk
THE PERSON
With a solid career built on embracing, implementing and managing, direct and consultative sales methodology,
(B2B/B2C), whilst developing team members through continual coaching and training, across various commercial
sectors, I am a goal driven and a tenacious team leader, a diplomatically skilled communicator and a proven programme
and project manager, who measurably delivers against KPIs and objectives set.
KEY SKILLS
Direct Sales; Consultative Sales; B2B sales, B2C Sales, Sales Management; Regional Sales; National Sales; Account
Management; Customer Retention; Customer Service; Relationship Management; Prospecting; Relationship Building;
Fact Finding; Sales Closing; Programme Management; Project Management; Change Management; Team Leadership,
Sales Training; Sales Coaching; Communicating Diplomatically; Presentations; Data Analysis; Strategic Planning;
Administration & Reporting; Receptive Attitude; Open Minded; Tenacious; Resilient; Flexible
November 2014 – December 2015 MSXi (PSA Peugeot/Citroën) – Sales & Programme Manager
Responsible for managing six (national) programmes across five different business streams across the UK
 Ongoing delivery of skills coaching to national field sales teams to improve KPI achievements
 Currently responsible for a headcount of eighteen across all channels of the business
 Monthly reporting for all business streams, (MSXi/PSA), with collective annual revenue targets of ~£97.5m
 Delivering induction and remedial training, (as required), both ‘in person’ and ‘remotely’ via online mediums
 Provides a full support role for HR, administration, upper-tier management, etc., across all business streams
September 2013 – November 2014 MSXi (Ford Motor Company) – Wholesale Excellence Programme Manager
Developed and managed the (national) rollout and implementation of this new initiative, whilst providing support to the
team of Trade Development Managers (TDMs), in launching the programme content to their Dealers.
 Achieved 24.7% growth in Parts sales across the nine pilot locations, (Nov 2013-Apr 2014)
 Constructed a two-day initial (residential) Training Needs Analysis event to ensure that TDMs were fully
prepared
 Created an interactive PDF document used by Ford Motor Company as their marketing collateral
 Developed the CRM project management structure to track implementation/management of the deliverable
 Devised and implemented a qualitative measure for monitoring inbound/outbound Dealer call traffic
 Point of contact for the external marketing company in respect to the creation of all collateral deployed
 Completed assessments and delivered remedial sales training to TDMs and Dealer staff across the network
October 2011 – September 2013 MSXi (Ford Motor Company) – Trade Development Manager
Worked as part of the Eastern District within Ford Motor Company, I business-managed a Zone of twelve Ford Dealers
from a Wholesale perspective, positively impacting their parts sell-out programmes to independent garages, fleet
companies, rental and leasing companies, etc, whilst acting as liaison between them and Ford Motor Company
 In 2012 my Zone achieved a total combined sell-out figure of £39.58m for the year, up 7.45% on 2011
 Regular meetings with Dealer Trade Specialists and Parts Managers were heavily focussed on planning and
implementing strategy to support prevailing market conditions and assist in achieving the next sale objective
 Directly engaged with all Dealer staff to provide training to all levels, including senior management
 Continually analysed sales data so as to identify gaps and new opportunities
 Conducted regular Trade visits to Customers to support sell-out strategies and deliver OTJ skills coaching
May 2010 – October 2011 Euro Car Parts – Regional Sales Manager & Trainer
Joined on a fast-track management basis.
 Liaised with and managed Customer accounts, ranging from independents, through to Nationals, i.e., ‘Kwik-Fit’
 Skills and product training responsibilities for in-branch sales persons within my Region
 Concise daily reporting of activity, sales revenues/margins and made recommendations for special promotions
 Regular contact with Product Managers and external Suppliers to arrange interim training requirements
 Responsible for training new starters in various sales roles within my Region

2. May 2008 – April 2010 Yell Group (Yellow Pages) – Field Sales Manager (London Area)
Recruited as a ‘Fast-Track Manager’, I initially carried a personal sales target whilst learning Yell’s products and internal
processes/structures, whilst also managing five Field Consultants.
 Achieved ‘Divisional Man of the Month’ status on two occasions for personal sales production levels
 Running prospecting sessions for sales Consultants and delivering product and skills training sessions
 Jointly attending Consultants’ sales meetings and providing documented feedback and/or, remedial training
 Held monthly Consultant 1:1 ‘account surgeries’ to advise on analysis of Client accounts
 Established, delivered and monitored Consultants’ individual ‘Coaching Charters’
 Presented at Divisional meetings as a member of the Regional Management team
 Strategy planned with the Area Sales Manager, for individuals’ needs and campaign target requirements
 Meeting targets for renewal and ‘new’ business, for both print and online media
(I took VR when Yell Group dissolved the ‘Fast Track’ status during a tranche of redundancies)
June 2007 – May 2008 E-Tabs – Sales & Operations Manager
Offered a fixed-term consultancy position as their Sales & Operations Manager, the role was to understand their market
position, plan for expansion of the sales force, recruit as necessary and implement a professional sales structure, to
increase market share and related profitability.
 Personally generated US$168k in completed sales, together with creating a US$1.2m sales pipeline
 Increased their sales force headcount, resulting in the generation of ~US$387,000 of conquest business
 Speaker at the company’s November 2007 conference in New York, on ‘Sales & Client Retention’
 Devised and delivered an industry specific training programme for the Team
 Managed ten salespersons across the UK and US, both in person and remotely
 Introduced methodology for streamlining Client Training, Client Support, Client Care and Sales protocols
February 1998 – May 2007 Primary Estates Ltd – Director
 Established a property investment company and latterly, a High Street retail estate agency
 Sourced properties to buy/sell, buy/rent, renovate/sell, convert/sell and also sold/rented properties for Clients
 Responsible for marketing, advertising, payroll and training of six (maximum) sales staff
 Preparation of all accounts, including VAT returns, for presentation and submission to HMRC
 Developed a residential and commercial third-party mortgage/financing brokerage aspect to the business
(My shareholding was sold to my business Partners when my ex-wife and I divorced)
May 1992 – Dec 1997 Abbey Life Assurance Company – Field Sales Manager
Nov 1987 – Apr 1992 Abbey Life Assurance Company – Field Sales Associate
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
EDUCATION: ‘A’ Level English, Physics and Maths, University of Manchester – Economics degree (2:1)
PERSONAL: English, married, good health, a homeowner, full (and clean) UK driving licence
INTERESTS: Family life/socialising, foreign travel, cooking and photography
REFERENCES: Readily available upon request