1. RESUME
Objective
To make a sound position in Marketing and work enthusiastically in a team to achieve goals of the organization
with devotion & hard work
Professional Overview
 First class MBA with 4 years of Experience in Retail & Trade Marketing.
 Managing a responsible role as SeniorExecutiveinRetail Marketing withone of oldest & Pioneer
shoemakers internationally.
 Detail-oriented, able to prioritize and meet aggressive deadlines.
 Ability to manage multiple jobs, organize workin a team, pleasant communications skills.
 Expertise in retail marketing and brand communication.
Professional Experience
ClarksFutureFootwearLtd -SeniorExecutive-Marketing Feb’15 to till date
Department: Retail Marketing
Key Responsibilities:
 Implementing Trading Plan:
- Responsible for implementing trading plan based on international calendar adapted to India.
- Responsible for implementing Retail marketing initiatives to PAN India Store/Franchisees and
MBO counters.
- Insuring the implementing campaigns within timelines with minimal cost while strongly
following the guidelines from Group Marketing-UK.
 Budgeting, PO and accounting of Invoices:
- Accounting the expenditure and maintaining monthly Provisions of marketing Activities.
- Issuing PO after analyzing the vendor’s quotation.
- Minimizing costs of projects by optimizing production and implementation process.
- Accounting the invoices and making sure timely payments.
 MIS and Database Management:
- Maintaining complete database of stores and SIS with in depth details of in-store/Outdoor
visuals.
- Keeping a track of POS & Props at each counter and insuring its usage for long run.
- Communicating current/upcoming changes to respective stakeholders.
Name: Gurbachan Singh
Address: F-22 Sector 3 Rohini Delhi
PhoneNo.: +91-9716599300
Email: Gurbachan.1988@gmail.com
Date ofBirth: 05th march, 1988

2. RESUME
 CRM:
Maintaining Central CRM database received from various touch points- Stores, customer service, E-
com and Digital.
- Plan and execute Weekly CRM SMS blast activity.
 Outdoor:
- Implementing Outdoor plan on SOH sites at Store and SIS.
- Maintaining MOU/agreements/Contracts against the SOH sites with Clarks.
- Ensuring timely payments against rentals/agency retainer fee.
 Vendor Management
- One point of contact to vendors from planning to implementation.
- Coordination for designing and development of POS materials (Graphics and Props)
- Expansion of Vendor’s database to minimize costs and increasing efficiencies.
- Responsible for Vendor registration/Onboard formalities.
 Creative Development:
- By following seasonal VM guidelines from UK, adapting the graphics into Indian Retail Format
- Creative adaptation and development with help of in-house creative agency’s resource.
Notable Contributions:
 Successfully streamlined monthly expenses tracker and payments process.
 Improved overall control over processes with more transparences.
 Brought down the expenditure overheads from 30% to 15% of projects.
Aircel Ltd –Executive- Marketing March’12 to Feb’15
Department: Brand and Communication
Key Responsibilities:
 Retail merchandising and Branding:
- Branding - Aircel Store and Aircel Preferred Partners.
- Enhancing brand share and presence by taking certain measures and branding projects.
 Channel Partner Management
- Instructing and educating the sales force (FOS-Distributor payroll) for POS/POP Displays.
- Coordination for branding requirements and marketing material deployment.
 Vendor Management
- Ensuring timely execution of the branding project while keeping the brand hygiene and
guidelines.
 Creative Development:
- Coordination with agency for creative developments for POP and other marketing other
marketing materials.
Notable Contributions:
 Successfully managed branding project in Salwan Marathon-2013&14 held at Army Equestrian Center
Delhi Cantt.
 Enhanced market share in visibility by doing aggressive merchandising and branding while promoting
market specific products.

3. RESUME
Academic Trainings
Internship:
Confederation of Indian Industries- Management Trainee July- Sept. 2011
Department: Marketing
Responsibilities:
 Industrial Expo 2011- Machines and Tools show:
- Mass E-mail marketing to create awareness amongst related manufacturing units.
- Inviting them to showcase and exhibit products.
 Membership Subscriptions:
- Making soft reminder to renew subscriptions to existing members.
Area of Experience and Expertise
 Retail Marketing
 Vendor Management
 Brand Promotions
 BTL Promotions
 Visual Merchandising
 MIS
Academic Qualifications
Personal Traits:
 Eager to learn and quick absorb new things.
 Flexible and self-motivated
 Team Player and enthusiastic.
 Reliable and Hardworking
Personal Information
Marital Status : Married
Father’s Name : Sh. Baru Ram
Permanent Address : Shahabad (Markanda) Kurukshetra Haryana
Languages Known : English/Hindi/Punjabi/Haryanvi
Qualification Name ofthe Institution Year
Post Graduate Program in
Business Administration
Rai Business School New Delhi 2012
Bachelors in Commerce S.D. College, Ambala Cant. 2008
10+2(commerce) Govt.Sen Sec School Shahabad Markanda 2005
10th Khalsa School Shahabad Markanda 2003