This CV summarizes Cher Jacqueline Tolksdorf's career history and qualifications. She has over 25 years of experience in marketing, management, business development, sales, and project coordination. Her most recent role was Marketing Manager for Sea Safety Training Group in Cape Town, where she was responsible for marketing strategy, events, tenders, and stakeholder relationships. She has a matriculation from Westville Girls High School and qualifications including a Higher Certificate in Financial Planning and Bachelor of Commerce in Accounting Science.

1. PRIVATE & CONFIDENTIAL
CURRICULUM VITAE OF CHER JACQUELINE TOLKSDORF
SA Citizen
Mobile 071 945 7037
cher.tolksdorf@yahoo.com
OVERVIEW
I am a well spoken and presented, ambitious, sensible, confident, resourceful, stable, articulate and respectful individual with
personal integrity. My strengths include good work ethic, leadership, proactive, initiative, good client relationship, completion
of tasks, accuracy, organisational skills,efficiency, attention to detail, methodical approach, figurework,interaction with people
at all levels, listening skills, 'can do' attitude, willing to help, punctuality, time/project management, teamwork, able to work
on my own, honesty and professionalism.
I am eager to continue my career where I can fully utilise my skills, qualities, experience and knowledge in a positive
encouraging professional environment.
PERSONAL DETAILS
LANGUAGES English, Afrikaans, some German
COMPUTER LITERACY MS Windows 95/98/00/XP, MSWord, MSExcel, PowerPoint, Ultisales, Internet Explorer,
MSOutlook, Adobe Reader, Lotus Notes, Astute, Secure Services, Spotlight, ClientInsight,
Front Office, Perception, CSI, Adobe Connect, Sage, WinVoice Pro, WinVoice Distribution,
WinScribe, EPR, WinPath, G2 Digital, Refine, Lubricants Management System, Netlynx,
TOM, QMS
KNOWLEDGE&SKILLS Business systems, efficiency, production, office management, marketing, advertising,
events, PR, sponsorship,sales,servicerep, client focused, accounts, budgeting, corporate,
SML business, account management, admin, PA,basic bookkeeping, management account
& finance, computer skills, communication, time management, project co-ordination &
management, SEO, analytical view of business and recommendations
SPORTS/HOBBIES/INTERESTS Food, gym, reading, creativity (colouring-in), travelling, golf, church, self improvement,
cats
EDUCATIONAL DETAILS
Schooling
Westville Girls High School, Durban - Matriculation, exemption Nov 1991
Courses&Training
Hirt & Carter - Solutions Digital Graphics, Cape Town - Desk Top Publishing 16Sessions,OctNov 1996
Dynamix, Cape Town - Advanced PowerPoint 3 Days, Oct 1996
Old Mutual, Cape Town – PFA Training : PS1, Nedbank, Flexi, Investment Horizons, PS2, PS3 10 weeks, Dec 2010 –
Jul 2011, PS3 April 2013
Lubricants Technical Training for Sales– WP Group, Southampton, UK 1 week, Mar 2012
Qualifications
Higher Certificate in Financial Planning NQF Level 5 – Milpark Business School Feb 2013 – Dec 2014,
Received certificate Feb 2016
RE5 Regulatory Examination:Representatives, Financial Services Board Exam March 2013
Bachelor of Commerce Accounting Science Chartered Accountant – Unisa (84 credits) Jan 2010 – 2012
Diploma in Account Management - AAA School of Advertising, Cape Town 2 Eve.p.w.,Jan-Sep 2001
discontinued planned 3 years of study due to impending relocation to Durban
Achievements / Organisations
 Business Cover Sales: Buy-and-Sell Agreement and Keyperson Cover 2011
 Health and Safety Committee appointed July 2014
 Highest monthly RA sales contributions of R8 000 each 2 clients March & August 2014
 Highest monthly RA sales contribution of R11 250 November 2014
 2014 Week 35 Top 10 sales winner issued APE (annualised premium equivalent) R99 600August 2014
(Green cap winner)
 2014 Top Sales Team Award within Team KZN September 2014
 Innovation Inside Recognition for Business Ideas October 2014
 Personal Best Award for most issued APE sales in a month Nov & Dec 2014
 Business Network International (BNI) referral marketing network April – October 2016
 Awarded achievement most 1-2-1 BNI Ratanga June 2016
 My most recent accomplishments is having managed a team of 22 people in May 2015 achieving the same goals that
the team of 7 now achieve and in some months exceed, making the team more effective, efficient and also cost saving.
My work passion is motivating, encouraging and getting the best performances from my teams as well as maximising
marketing to increase sales.
EMPLOYMENT
In summary
4 ½ years Marketing Management (Senior)
3 ½ years Management (Senior)
6 years Business Development
5 years Sales
3 years Brand Account Executive, Account Management
6 years Project co-ordination, Production flows/PA support staff, secretarial/Frontline staff

2. Sea Safety Training Group (Pty) Ltd, Cape Town - Marketing Manager (Senior Management) Oct 2016–present
 Monitoring social media for growth opportunities (attracting students into the classes-local and International) and
marketing (Maritime Review)
 Formulating marketing plans and implementing these
 Calender of Maritime events
 Marketing elements for events and marketing purposes (Boat Show 2016, A3 posters in organisations, suppliers,
corporates)
 Creating corporate image and improving present marketing
 Checking of intern’s social Media posts (putting in place calendar of campaigns i.e. Thursdays posting for classes the
following week, 25th
of the month postings for the next month’s classes, yearly planning posts beginning of
December)
 Guiding and ensuring intern’s marketing is correct
 Tenders: Correctly completing all submission documents (City of Cape Town tenders October and November 2016),
gathering and submission of all correct relevant suporting documents, submission of tenders on time
 Funding: Formulating submissions for TETA Transport Education Training Authority SETA (learnerships, workplace
experience, internships etc)
 DAFF (Dpt Agriculture Forestry and Fisheries) and Small Scale Fisheries Partnership: Attendance of meetings,
working with stakeholders
 Dealing with ad hoc enquiries and meetings eg. National Skills Fund, corporates (Transnet, Sea Harvest)
 Site visit of other office (St Helena Bay)
Essential Med, Cape Town - General Manager Sales and Marketing (Senior Management)May 2015– October 2016
 Managing, monitoring and motivating inhouse callcentre of consultants, including designing and recommending of
salaries and incentives; reviews and motivation for increases
 Working closely with core team of managers and supervisors
 Managing and building brokerage relationships (contracts, training, sales applications)
 Strategic insight and communication on growth of business, business development
 Business analytical reporting (daily, weeekly, monthly as well as for Board meetings) on consultants performance,
sales numbers, successful marketing platforms (SEO), historic performance comparisons and insights
 Analytical insight and reporting of business with regards to marketing, leads and sales
 Improving efficiency and turnaround time to streamline way of working
 Develop and implement KPI/metrics to measure and reward performance including design and implementing sales
incentives
 Developing strategy with regards to growth of business, sales, goals including development of staff and recruitment
 Relationship with strategic partners, attendance (Sanlam Reality, Euope Assistance, BNI)
 Working with the CEO with regards to the business, internal and external
 Working closely with lead management to maximise sales, develop strategies and sales plans (including
management of Zopim consultants and lead generation)
 Working with marketing assistant (Facebook and marketing strategies) as well as with outsourced contractor
(Google Adwords)
 Working with Client Services for workflow
 Working with Medical Support for product information and medical procedures
 Working with HR for training, development and advancement of staff
 Working with Finance Department with regards to discounted pricing and client payments
 Ensuring compliance and adherence within financial services environment, working with Key Individual and
Moonstone
 Radio Interviews (Radio Helderburg)
 Product development for whitelabelling
 Business events eg. Hirsch’s business breakfasts, Hirsch’s women’s achiever breakfasts
Referee : Mr D de Kock, Owner and Distribution Director 0861 70 70 70
Reason for leaving : Opportunity to work closer to home
Old Mutual S.A., Cape Town - Financial Advisor Feb 2013 – May 2015
 Sourcing clients from lead generation system (CSI), incoming calls, referrals Nov 2010 to Aug 2011
 Marketing and sales of financial solution products
 Proven data analysis skills for different clients, e.g. financial planning process
 Meeting customer needs/expectations
 Ability to engage with multiple stakeholders in a constructive and collaborative way
Referee : Mr A Marais, Head of Sales 2721 504 4366
082 836 6300
Reason for leaving : Financial and career progression
WP Group Fuels and Lubricants – Account Manager
Wessex House, Cadland Road, Hardley, Hythe, Southampton SO45 3NY, U.K. 26 Mar - Oct 2012
 Responsible for all Business Development & Sales Activities for Automotive Mobil lubricants via all sales channels.
 Management and development of automotive prospects and new business delivery across the designated sales area.
 Focus on the Mobil MSC Program (Flagship Synthetic and Premium products).
 Field based sales role
 Technical training & understanding
 Selling lubricants into independent garage network (& Mobil Service Centres), working with Mobil, one of the world’s
leading brands
Referee : Mr D Borras, Group Commercial Director +44 78 468 81974
Reason for leaving : Relocation to S.A., rejoined Old Mutual
Old Mutual S.A., Cape Town - Financial Advisor Feb 2013 to May 2015
Nov 2010 to Aug 2011

3.  Business Development
 Sales, service, client financial analysis
 Build customer loyalty, build and maintain relationship
 Own diary management and travel arrangements
 Planning, organising
 Marketing, prospecting, leads
 Meeting and exceeding monthly targets
 Finance
 Expense claims
 Investments, life assurance, banking products, business assurance, short-term insurance, medical aid
Referee : Mr J van der Merwe, Manager (has since left the company) 2721 530 5897/
2772 5464152
Mr A Coraizin, Senior Advisor, Colleague 2721 82 828 6158
Mrs N Momple, Manager 2721 504 3270/
072 843 0006
Mr A Marais, Head of Sales 2721 504 4366
082 836 6300
Reason for leaving : Relocation to U.K.in 2011, rejoined the company in 2012
Supported financially for a period of time, thereafter various jobs July 2004 – October 2010
The Event Production Company (Pty) Ltd., Cape Town – Marketing Project co-ordinator Oct 2003 to Jul 2004
 Designing travel incentive programs in Africa on behalf of Destination Management Company for corporate international
clients including Arena (swimwear) to develop business in Cape Town
 Sourcing information and design of customised travel packages, costing and pricing
 Member of a team which evaluated potential sites for a BMW launch
Reason for leaving : Closure of Cape Town branch. Opportunity to focus on freelance
Swisatec Elevators CC/ Blue Rock – Sales & Marketing / Business Development Feb 2002 to Sep 2003
2 Marketing - Blue Rock Cable Water Ski (Pty) Ltd., Somerset West
 Responsibilities as listed under Point 1, below, plus responsibilities for Sole Member’s additional (Pty) Ltd. company
 Registration of Blue Rock as a (Pty) Ltd. company
 Developing regional marketing campaign for new overhead cable waterskiing project - extensive flyer distribution for
launch and competitions
 Developing the business in Somerset West
 All aspects of arranging the launch for media in the Western Cape
 Securing sponsorships for waterskiing competitions
 Negotiating joint ventures and promotions with suppliers including Coca Cola, Peninsula Beverages and Arnette and
Police sunglasses
 Writing of press releases
 Ensuring optimal print and television media coverage
 Member of team which designed new company logo
 Placing advertising in newspapers and magazines
1 Marketing - Swisatec Elevators, Montague Gardens
 Business Development for the company
 Developing sales&marketing strategy for the sale of imported Stairlift products in the W. Cape – canvassing to establish
initial client base, sales
 General administration, word processing, processing of orders, arranging shipping of imported products
 Liaison with suppliers and shipping company regarding order deadlines, processing tender documentation
Reason for leaving : Improved financial prospects.
Referee : Mr L Reichmuth, Sole Member/Director 2721 551 5084
Assessing schools/career opportunities in Durban Dec 2001/Jan 2002
J Walter Thompson, Cape Town - Account Executive Feb 1999 to Nov 2001
 Member of team that launched Shape Magazine : drawing up briefs, general administration
 Accounts included : Shell, J&B, Jose Cuervo, Smirnoff, Topics, Men’s Health, The Red Cross, Triumph, The Organ Donor
Foundation and Frazers Removal
 Initial liaison with clients to establish their specific advertising objectives
 Devising communication strategy, writing creative and media briefs, briefing creative department
 Ongoing maintenance and upgrading of advertising plans
 Handling client queries and complaints
 Setting up and management of brand reviews
 Managing budget
 Monitoring competitor activities
 I.T. Co-ordinator : ordering any hardware, software or peripheral computer requirements for company (PC and Mac)
Reason for leaving : To investigate Durban relocation options.
Referee : Mr D Gorin, Director 2721 426 2880