The business eq method

1. BUSINESS EQ METHOD
Emote Connect Convert

2. When you think about emotional intelligence (EQ) in business marketing, what
comes to mind? Many business owners and marketers consider EQ to be one of
the most critical factors that drive sales and conversions and help to shape the
success of Business owners and Leaders.
● In order to connect with your audience we must = Acknowledge Emotions
● Differentiate their stages states & Analyse Emotions = Impacting behaviours
● Accept and Appreciate Emotions
● Reflect on our Emotions and Their Origins = How does this impact our services &
products
● Handle or Emotions = How we influence our stakeholders, teams and messaging
● Handle the Emotions of Others = Becoming a master at communication & having
empathy
Emotional EQ in Business & Marketing.

3. The phrase "emotional intelligence" can actually be traced back
to a paper published by Michael Beldoch in 1964. It became very
popular in the United States and elsewhere, especially among
management circles, in 1995. In that year, the journalist Daniel
Goleman published a book of the same name.
The initial public perception of the concept of emotional
intelligence is that it is a mix of Trait and Ability impacting social
leadership or interpersonal relationships.
Introduction. What is Emotional Intelligence?

4. The Business EQ Method.
Emote
How does empathy help
us to create better
serviced & products ?
Connect
How does this impact
our messaging
How can we curate the
experience by ‘feeling’
Convert
How does improving our
Business Emotional EQ
improve conversion ?

5. Emote
01.

6. Emote
Thoughts
How are they feeling about your
content and their current
circumstances?
Experience
What is their experience based on where
they would like to be?
Self perception
How can you communicate through imagery, copy etc a better self
awareness for yourself to truly connect ?
Projection
How can you help to project
your audience to a better
‘state’ by your engagement ?
New Reality
How do your
services and
products do this?

7. Connect
02.

8. Connect.
Emote
Help you to connect
with your audience
and their journey ?
Connect
Empathy in focusing
on their results
rather than the
features of your
product or service
Convert
This makes
conversion easier +

9. Convert
03.

10. Building your audience profile. New Reality
Age Gender
Current
Lifestyle
Aspiration
32 years old | Female | Current problem Success
New Reality

11. Feel .
Think .
Connect.

12. Convert - The Bridge to a better reality.
● Current pain
● Lack of
● No results
● Failed attempts
● Lack of resources
● Your empathic copy &
messaging
● Your refined features
● Your well thought out
customer experience
● Your customers better
reality

13. ● Positive Psychologies
● Michael Beldoch in 1964
References.

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