What is a Sales Marketing Funnel - Infographic

1. SALES
MARKETING
FUNNEL
WHAT IS A SALES FUNNEL?
VALUE
Provide value for your target audience in
exchange for their details (email or
mobile/cell number/social media contact)
TRAFFIC/VISIBILITY
You drive traffic to your offer, opt in, campaign,
lead magnet etc via adverts, PPC, ads run on
youtube, Facebook, Twitter, LinkedIn,
Slideshare, push notification, growth hacking or
any other viral marketing campaigns
ENGAGE/OFFER
Invite your audience to purchase your offer and
then make an upsell offer to your range of
services, products, guides, courses, consultations,
packages or, follow up with autoresponders &
tripwires. You can then redirect visitors to your
website, blogs or social media pages
TRACK
You track your audience with tagging, social
media retargeting *if you use an app
geolocation tracking etc
FOLLOWUPS-COMMS
You followup with engagement pieces such as
articles, podcasts, blogs, videos with CTA to
provide future offers. You communicate with your
audience and follow up with auto responders or
tripwires to check your prospects progress
CAPTURE/LEAD
Your prospect signs up for your webinar,
masterclass, live training, opt in, lead magnet,
newsletter, SMS marketing campaign and you
capture their email address/ mobile/cell
number/social media address to deliver the item