The innovation methodology that helps you transforms your industry and prepare your brand for the future, making your business more sustainable and human.

3. The Brand Resort THERAPY
Our goal is to shift your industry and pamper your
brand now for the future, upgrading your business into
a more sustainable, human and allow it to flow better
in the way it transmits and connects with people.

4. The therapy starts with an immersion to the
depths, questioning what is the purpose of the
brand now, its reason for its existence.
Sustainability and ethical qualities of a business
is no longer just a question of responsability,
but also has to do with profitability.
How GOOD is your brand?
PART 1

5. When you´re stressed out, it is more difficult to find solutions or solve any problems.
Hamaking is a unique, incredible and innovative work tool. It has been proved that the
suspensión in the air and hammock swings makes you feel good, safe and confident, the
swing decreases blood pressure, calms and balances our nervous system, and at the
same time increases our brain´s ability of concentration and focus. Allow mindful
breathing and visualization to create space and synchronize with only fresh new ideas.
Work Dynamic
PART 1

6. People no longer want to a solely
transactional relationship with brands.
Not even an emotional relationship.
Persuasion and just storytelling doesn’t
make sense. People want usability and
delivery, push a button and go. People
want above all connection.
How HUMAN is your brand?
PART 2

7. To create effective innovations, you need to know and love your consumers users,
genuinly emphatize with them and care about their lives. This is the basis of Design
Thinking, the masterpiece of a human-centered design process. Then we will identify the
obstacles and blocks, brainstorm for a solution, we will build it in a tangible process and
test it to measure its effectiveness.
Work Dynamic
PART 2

8. Is the communication of your brand Above or
Below the Line? Is it Online or Offline? We
think that it should be more “Fuck The Line”
style. Forget the media and think of good
ideas that will surprise people, think about
content that entertains them. Something to
improve their lives and to provide them value.
How LIQUID is your brand?
PART 3

9. If we want to transform business and revolutionize industries, we will have to do it in a
costumized way. The dynamics of work will be different with each customer, and we will
seek always to develop communication strategies in user experiences.
Work Dynamic
PART 3

10. METHODOLOGY
data delivery
Before the therapy,
we will analyze all
data available in
order to diagnose
what is the perception
of the people with
the brand.
When we finish all the therapy
and define the steps to follow
and actions to be taken, we
will design a roadmap
accurate as a compass to
reach the established goal step
by step enjoying the journey.

11. TheBrandResort.comxabi@thebrandresort.comCONTACT: