The document discusses the importance of developing relationships with clients and becoming a "transformational trainer" rather than just focusing on technical skills. It argues that the most successful trainers are masters of building relationships through qualities like empathy, unconditional acceptance, genuineness, and strong communication and listening skills. These interpersonal skills are vital for creating trusting client relationships and facilitating long-term behavior change. The document suggests trainers should view themselves as in the "experience business" of helping clients achieve meaningful outcomes rather than just a service or goods business.