The document discusses personal marketing through email communication. It emphasizes that professionals need to carefully manage their personal brand and reputation, which are influenced by how they use email. Some key points made include: focusing email use on communicating value and benefits rather than just sending messages; being aware of who sees your emails and how they affect perceptions; and improving writing skills to ensure emails are clear, concise and avoid misunderstandings. The document provides recommendations for more effective email use, including considering other communication methods instead of email if urgent responses are needed.
This is a workshop that I researched and developed for Municipal Employment Workers. The concept behind behind "Branding The Under Employed" is to help employment counsellors assist clients them to help discover and build a brand for employment. This is the the introduction of a three part workshop.
Check out Chapters 1 & 2 of our Overview of the Medical Landscape course to get a sample of the quality of information and instruction offered by <a>Cardiac & Technical Sales Training Institute</a>.
This is a workshop that I researched and developed for Municipal Employment Workers. The concept behind behind "Branding The Under Employed" is to help employment counsellors assist clients them to help discover and build a brand for employment. This is the the introduction of a three part workshop.
Check out Chapters 1 & 2 of our Overview of the Medical Landscape course to get a sample of the quality of information and instruction offered by <a>Cardiac & Technical Sales Training Institute</a>.
Uno de los problemas de la salud es no saber comer; basicamente es un entrenamiento para comer sanamente.
Empodera a las personas en su forma de comer y prepara para el ayuno, como una forma de mejorar su estado de salud.
Basados en el Higienismo Científico, enseñamos como funciona nuestro cuerpo cuando lo cansamos y lo agotamos. Claramente, nos enfermamos. Por lo tanto el descanso reparador y la buena alimentación es parte del tratamiento de toda enfermedad.
Presentació del llibre "Herbari. Viure amb les plantes". FNAC Alacant 130919Daniel Climent Giner
Dos dies abans de l'equinocci de la tardor, i durant la lluna plena de setembre, hem presentat "Herbari. Viure amb les plantes" a la FNAC d'Alacant.
Gastronomia i culinària, etimologies i literatura, medicina i arts plàstiques, simbologia i història, es donen la mà per teixir una xarxa en la qual els nusos són les setze plantes que constitueixen l'eix vertebral del llibre.
Revista Segunda Empregável contendo as ofertas de emprego das principais listas de tecnologia (Brasília e Região) e dicas para garantir uma boa empregabilidade
If companies acknowledge the value of employee branding; and professionals are serious about seeing themselves as brands too: maybe we should be moving towards a new system and brand architecture - where we actually calculate the brand value of more professionals, and then incentivise and reward their social media network activities?
Personal branding is the concept of perceiving yourself as a brand, that is, to associate your name with your field of expertise or others.
The following document describes the definition as well as some basic steps in order to establish your personal brand.
Uno de los problemas de la salud es no saber comer; basicamente es un entrenamiento para comer sanamente.
Empodera a las personas en su forma de comer y prepara para el ayuno, como una forma de mejorar su estado de salud.
Basados en el Higienismo Científico, enseñamos como funciona nuestro cuerpo cuando lo cansamos y lo agotamos. Claramente, nos enfermamos. Por lo tanto el descanso reparador y la buena alimentación es parte del tratamiento de toda enfermedad.
Presentació del llibre "Herbari. Viure amb les plantes". FNAC Alacant 130919Daniel Climent Giner
Dos dies abans de l'equinocci de la tardor, i durant la lluna plena de setembre, hem presentat "Herbari. Viure amb les plantes" a la FNAC d'Alacant.
Gastronomia i culinària, etimologies i literatura, medicina i arts plàstiques, simbologia i història, es donen la mà per teixir una xarxa en la qual els nusos són les setze plantes que constitueixen l'eix vertebral del llibre.
Revista Segunda Empregável contendo as ofertas de emprego das principais listas de tecnologia (Brasília e Região) e dicas para garantir uma boa empregabilidade
If companies acknowledge the value of employee branding; and professionals are serious about seeing themselves as brands too: maybe we should be moving towards a new system and brand architecture - where we actually calculate the brand value of more professionals, and then incentivise and reward their social media network activities?
Personal branding is the concept of perceiving yourself as a brand, that is, to associate your name with your field of expertise or others.
The following document describes the definition as well as some basic steps in order to establish your personal brand.
Own It! Take Charge of Your Career by Tuesday A. StrongTuesday Strong
Technology, globalization and the pace of change continue to be drivers for independent career management. Work environments and the way in which we work and think about work continue to change at an accelerated pace. Career management is also changing. Savvy professionals realize that they (not their employers) are responsible for their careers and professional development. Effective career management is about owning your professional development for the life of your career, not just the job you’re in. Employment trends have accelerated during the past few years. Are you ready to survive and thrive in these new times?
Five reasons why you should read OWN IT! Take Charge of Your Career:
1. You are responsible for your career, not your employer.
2. You need a rock solid professional reputation to stay employed.
3. Savvy professionals use goal setting, networking and marketing for career success.
4. You can increase your competitiveness with a minimal investment of time and money.
5. OWN IT! is filled with practical examples, templates and actionable advice.
Delivering a Personal Branding Workshop for Sr HR Leaders and C Suite. One thing is for sure most people make cardinal mistake of copying each other rather than discovering their own true north.
Employee engagement ideas and employee alignment best practicesJack Morton Worldwide
We live in a marketing world of explosive change: new channels, newly empowered consumers and a new commitment by brands to re-write old rules. So why is it so much still hasn’t changed about how brands engage their own employees?
But isn’t it all one brand? And isn’t it all dependent on creating a distinctive and great experience—with employees at the core? We think so. It’s time for new words to describe employee engagement—words that speak to a new approach to the field. Instead of employee engagement, how about Brand Experience Alignment?
Excellent (5 pts.) Good (4 pts.) Fair (3 pts.) Below Expectations (2 pts.) Poor (1 pt.)
Content Specifically defines 3
strengths/themes in your
own words.
Content is very easy to
understand.
Clearly defines 3
strengths/themes in your
own words though not as
in-depth.
Content is easy to
understand though there
are a few ideas or
sentences that are unclear
or are wordy.
Generally defines 3
strengths/themes and/or
does not thoroughly
define in your own words.
Content can generally be
understood but ideas are
not specific and can be
difficult to interpret.
Defines 3 strengths/themes
but does not define them in
your own words.
Content can be understood
but ideas are basic, brief,
and choppy.
Does not have
all of the
requirements of
the assignment.
Content is
unclear and
ideas are not
very well
articulated.
Organization Well-organized and easy to
read.
Sequence is logical and
effective.
Has strong, embedded
transitions.
Format is standardized
with well-defined
headings.
Nicely organized though
the format could be easier
to read.
Format is mostly
standardized though some
headings are not easy to
define.
Attempts to organize the
material though it is not
easy to read and headings
are not well defined.
Reflects no attempt to
establish order.
Some categories are defined
while others are not defined
at all.
Organization
causes
confusion.
Details/Support Uses specific examples
from professional or from
personal experiences to
highlight strengths/themes.
Uses interesting, varied
and ample detail, which
engages the reader.
Uses specific examples
from class or from personal
experiences to highlight
strengths/themes.
Uses a great deal of
interesting, varied and
ample detail, but does not
paint a full picture
Uses specific examples
from class or from
personal experiences to
highlight claim/s
Uses a moderate amount
of detail, but still leaves
the reader with a cloudy
image and more questions
Uses general examples from
class or from personal
experiences to highlight
claim/s
Uses general examples to
convey experience or
personal assessment but not
specific enough.
Missing
specific
examples or
details.
Professional
Writing
Contains sentences that
vary in beginning,
structure and length.
Writing is professional.
Contains some sentences
that vary in beginning,
structure and length.
Writing is solid but could
be more professional.
Contains limited
sentences that vary in
beginning structure and
length.
Writing is good but uses
colloquial terms.
Contains simple, repetitive
sentence beginnings,
structure and length.
Has short, choppy
sentences.
Writing is too casual
No sentence
structure.
Writing is
unclear and too
casual.
Technical
Writing
Uses correct capitali ...
Cracking The Culture And Mission Statement CodeWorkforce Group
Workplace culture is the backbone of every company. It defines your organisation and allows you to create an identity that you can communicate to your employees, customers, and the general public.
A rich company culture brings people together by imparting a strong sense of meaning, direction, and passion to everyone involved, and one of the most effective ways to encapsulate that culture is through the organisation’s mission statement.
One of the most critical roles that leaders have is to create a workplace culture that unifies your organisation, empowers employees, and creates a sense of passion and drive within your company.
In this deck, you’ll learn;
The alignment between the mission statement and the actual workplace culture.
The ideal craft of a good mission statement.
How to incorporate the mission statement into workplace culture.
The advantage of having a clear mission statement.
People are the brand - the unity of Marketing and HRFelix Wetzel
Marketing and HR have a lot in common. The success of one depends on the other, but all too often they work in isolation. In this people-centric age where authenticity is everything, this has to change.
This paper outlines how Marketing and HR can help each other in building a consistent brand and how marketing approach and technique can enhance talent attraction.
Rachel Quilty of Jump the Q Inc. shares Part 2 - Brand Yourself Blueprint 3 part training series. Notes and Work Journal are a FREE resource available at http://www.brandyourselfblueprint.com
In this presentation we discuss:-
What is a personal brand?
Considering the three concepts that comprise our total image.
1. Presentation
2. Attitude and communications skills
3. Performance and reputation
We also consider:-
- What is your current personal brand or image?
- What is your best personal brand?
- Why change or update your personal brand? Or Professional Image?
How Are You Different: Importance of a Strong Marketing MessageJennifer Saunders
The most important step in building a strong brand in a crowded marketplace is to find your unique voice. This presentation by Soapbox Marketing helps companies to articulate a strong message to the right audience on the web and in social media. Also shows some examples of what not to do on your website.
Taller sobre redes sociales para profesores universitariosJuan Carlos Jiménez
Ideas y reflexiones sobre el uso de los diferentes recursos digitales de comunicación para el apoyo de las labores educativas de un profesor universitario.
Láminas de apoyo de seminario online que hice para la Fundación Bengoa, en el que planteo:
1) Una visión integral de los “medios sociales” como plataformas tecnológicas que sirven para apoyar la misión de cualquier organización.
2) La importancia de comprender las “redes sociales” como el resultado del encuentro y la interacción de las personas en los medios sociales.
3) Criterios para utilizar los medios sociales con más efectividad comunicacional(ser eficacez con eficiencia).
Puedes ver la grabación de este seminario en https://youtu.be/yTBiX8dhcuc
Claves para el manejo efectivo de la adversidad (Parte 2)Juan Carlos Jiménez
Formación gerencial para entornos de adversidades = Entornos VUCA: Volatilidad, Incertidumbre (en inglés, "Uncertainty"), Complejidad y Ambigüedad.
Taller para el IESA. Láminas de apoyo didáctico.
Capacitación online especialmente diseñada para los asesores inmobiliarios del sistema Century 21 Venezuela. Estas son las láminas que sirvieron de apoyo a una dinámica muy interactiva con los participantes.
Las láminas contienen las bases del contenido de un webinar sobre "branding", especialmente diseñado para los líderes de oficinas y asesores inmobiliarios del sistema Century 21.
El propósito de este webinar es ayudar a los participantes a identificar oportunidades de mejoras para vender más y mejor.
Webinar organizado por la Unión Empresarial del Comercio y de los Servicios del Estado Zulia (UCEZ), especialmente dirigido a emprendedores de le región, sobre la naturaleza indefinible del marketing.
Atender clientes con "arte" es un negocio sin desperdicioJuan Carlos Jiménez
Ideas de conferencia virtual a estudiantes españoles de Granada, sobre el valor estratégico de lo que significa atender a los clientes con un nivel de "arte".
Estrategias de comunicaciones internas en tiempos de Covid-19Juan Carlos Jiménez
Apuntes que presenté en conferencia virtual para los miembros del Comité de RRHH de Venemcham. No intentan ser todas las estrategias a considerar sino las que consideré más importantes para presentar en 45 minutos.
Objetivos de este ebook: 1) Proporcionarte criterios y recomendaciones para detectar contenidos falsos y evitar su propagación; 2) Impedir que el grave estado de desinformación que hay en Venezuela siga creciendo; 3) Evitar que la información falsa afecte la reputación de dirigentes y organizaciones democráticas que luchan contra la dictadura en Venezuela.
Oportunidades para mejorar la atención al cliente en tu empresaJuan Carlos Jiménez
Láminas de apoyo didáctico de una capacitación formal de medio día de duración, que realizo en las empresas para ayudarles a mejorar la atención y el servicio al cliente de manera profunda y no con "tips" superficiales que no trascienden en el tiempo.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
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RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
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LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
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Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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1. Personal marketing
through e-mail.
Your professional oppotunities depend
on your reputation
Juan Carlos Jiménez
Book author:
September 2008 “E-mail at the workplace”
2. Personal marketing
through e-mail.
If you want to improve your chances attention to their qualities, values, and
for professional growth, you need to be particularly, the benefits they offer.
more aware of the importance of your
permanent marketing as an individual. The personal brand is the quantitative
and qualitative addition of your profes-
The same marketing techniques com- sional career in an integrated manner,
panies use to create a commercial and the image of the person that consti-
brand, so consumers perceive it in a tutes it. Therefore, planning and devel-
positive light and prefer it, can be used oping a personal brand has significant
by professionals when they look for a advantages:
job or in their work experience.
• It helps us generate professional
Brands of products, services or compa- interest and positively catch the at-
nies create a unique image and use it in tention of clients, bosses, colleagues,
a planned manner to attract and main- friends, and potential employers.
tain clients and consumers. Profession-
als can also plan their image to attract • It allows us to focus on what we want
the ideal employers or to have better people to remember most of our per- Commercial marketing is the cha-
job opportunities. sonal and professional qualities.
llenge brands face to commu-
Commercial marketing is the challenge • It makes it easier to obtain trust and nicate their values and benefits,
brands face to communicate their val- credibility, as a result of our coherent
ues and benefits, presenting an image and consistent professional perfor- presenting an image that differ-
that differentiates them from the com- mance. entiates them from the competi-
petition and makes them desirable
brands. • It allows us to differentiate ourselves
tion and makes them desirable
as workers. brands.
Isn’t this the same challenge we face
when we look for a job or when we Just as with the marketing of a product,
want to improve our possibilities in our if we don’t work on our own professional
present positions? brand image, others will create one for
us, and it is quite likely that it won’t be
The concept of “personal brand” is not what we want or what we are interested
common for people who are not in the in projecting.
arts, sports, or other professions where
the public opinion is relevant. However,
if people looking for a job or planning
their professional development in a
company don’t build a strong positive
image, it will be more difficult to attract
1 Juan Carlos Jiménez - September 2008
3. Personal marketing through e-mail
Where to begin
First of all, we need to be more aware of Our clients are the individuals with
the fact that in all areas of contemporary whom we interact directly or indirectly,
society, we are always marketing our- who are important to us professionally,
selves as individuals. and who can recommend us to others.
This means that we need to take more In a society where jobs are so intercon-
into account the fact that we are al- nected, “external clients” are just as im-
ways affecting the perception others portant for our personal marketing as
have of us. We are always influencing are our co-workers, including bosses at
that perception positively or negatively. all levels, the staff in other departments,
There is no such thing as “no influence” and suppliers.
or “neutral influence”.
Yes, this answer is very broad because
We affect others with what we do or the most frequent marketing mistakes
don’t do, and also with what we say or are made in part by underestimating
don’t say. So, we start defining our per- the range of influence that the public
sonal marketing and communication or audience with whom we interact as
plan with the following questions: clients have. that make written communication ef-
fective will allow us to assertively man-
• “How do I want to be known and re- Finally, being more aware of our person- age those aspects that determine our
membered as a professional?” al marketing implies being more aware reputation through that medium.
of the tools we use to communicate our
• “With what values do I want others to skills, competencies, values, and ben-
associate me?” efits. That is, we need to keep our inter-
personal communication channels and
The answers to these questions provide media fine tuned.
the guide we need on the type of ac-
tions we must take to positively affect These are made up by all our interper-
others and obtain the professional per- sonal communications, whether face-
ception we desire. to-face, telephonic, or through e-mail,
and by the form and content we convey
Second, we need to have a wide per- through these means. That is, our body
spective of who our “clients” are. This and our behavior are like our mobile
can easily and efficiently be established marketing channels, with verbal and
answering the following question: “Who non-verbal messages.
can speak about me, positively or nega-
tively, as a professional and as a person?”. In this context, e-mail increasingly has a
greater impact on the professional im-
Our marketing strategies and tactics age we project as individuals. Therefore,
must be oriented towards all of them. a better understanding of the factors
2 Juan Carlos Jiménez - September 2008
4. Personal marketing through e-mail
E-mail productivity
There is no doubt that e-mail provides the aspects that contribute to create a
transcendental advantages as a tool for public reputation of our work perfor- The number of messages we
communication, work, study, research mance. send, the way we write them, their
and filing, and its influence is growing in
all aspects of people’s lives, in all coun- Here are some expressions that are in- length, and even the time when
tries and cultures. creasingly frequent in the work place: we write them says a lot about the
However, the process of assimilating “It seems that Pedro has nothing else to
quality of professionals we are.
e-mail has occurred with insufficient do than send e-mails. I get his messages
preparation. In some cases, training is all the time. They are very long and dif- to ignore them, particularly those that
provided on a specific e-mail program ficult to understand”. are in the “Cc” field.
(for example “Outlook”). In others, there
are “policies” on the use of e-mail, but “María is very inconsiderate: She keeps If we want to improve our effectiveness
they mainly have to do with the need sending chain letters. Doesn’t she know in the use of e-mail, we need to under-
for security and control of computer that I’m very busy and have no time for stand how they act, and what do re-
systems. those foolish things? They also fill up cipients value more in our written mes-
my inbox and prevent other important sages, in order to positively affect their
We assume that to know how to write messages from arriving”. perceptions and attitudes. Likewise,
is to know how to word things correctly, we must deal with each recipient in the
and that it is enough to communicate “José always copies messages to the most personal way possible, taking into
efficiently in writing. Sometimes we boss: He cannot be trusted. I know we account the emotional impact that writ-
know how to word things well, and this must document our work, but why ten words have and the structure of the
is enough to communicate efficiently didn’t he call me first? We would have e-mail.
in writing. Sometimes we think that if clarified the situation and then write a
we write as we speak, we will be un- message with what we agreed on”.
derstood. However, it is more difficult
to master written communication If to this we add the great number of
than verbal and non-verbal com- “spam” messages we receive, and the
munication. number of copied messages that are
useless to us, we can understand the
E-mail has a great influence in our per- increasing stress that managing e-mails
sonal image. The number of messages produces in our work.
we send, the way we write them, their
length, and even the time when we The productivity of this tool is
write them says a lot about the quality greatly associated to our personal
of professionals we are. reputation. That is, our effectiveness in
managing e-mail is reflected by whether
How fast we respond to messages, if we we achieve the purpose of a message or
read them carefully, and even if we send not. For example, if we write “too many”
a copy to another recipient, are some of e-mails, it is likely that recipients will start
3 Juan Carlos Jiménez - September 2008
5. Personal marketing through e-mail
The demands of written
messages
Body language references are essential mail very productively as a communica-
to understand the foundations of an tion channel. They adapt their language
effective “mediated communication” and verbal style to the demands of writ-
through e-mail, a challenge we face to ten communication, according to their
convey affinity and empathy in writing. intentions.
The absence of non-verbal and physi- If people make a special effort in their
cal clues in written communication written communications, they can
makes it substantially more difficult for nourish enough trust, and create a wide
the recipient to receive the sender’s key contextual framework so that e-mails
information regarding emotions and at- convey the affinity necessary to be ef-
titudes. This determines the perception fective, as in fact occurs in many of our them feel better through e-mail, due to
and final interpretation of the written e-mail communications. satisfactory and positive experiences in
message. the exchange of information.
But for this to happen, senders must
When we communicate by e-mail with constantly cultivate trust and credibility What is the positioning or reputation
people we know, the process is different with their interlocutors (key elements of we form of a person who sends many
than with strangers. Knowing our recipi- personal marketing), and improve their messages every day, or of the person
ents and senders provides more contex- writing skills so that they can compen- who never responds? What is our opin-
tual information about their personality, sate for the non-verbal components of ion of co-workers whose messages are
affinities, communication styles, and in- interpersonal communication. difficult to understand, or who send
tentions. Therefore, e-mail exchanges lengthy messages, or always send “chain
have a social and relational framework On the other hand, the quality of atten- letters”?
that facilitates understanding and effec- tion that our e-mails receive, and the
tive communication. attitude of our recipients when they
read them are for the most part values
But there are many cases of misinter- determined by the positioning we
pretation, confusion, and misunder- cultivate as professionals and users of
standing of written messages between e-mail.
people that know each other well. Even
people who care for each other can eas- Our positioning as senders determines
ily badly judge the implicit intention of a our capital of credibility, trust, and abil-
written message. ity to generate positive responses to our
requests, and the quality of our written
However, people can adapt to the messages increase or reduce that capi-
media and make it efficient. There are tal.
social-emotional and relational expres-
sions that not only depend on non-ver- As with products, services, companies
bal communication clues. That is why or institutions, people are more prone to
many people can in many cases use e- respond positively to people that make
4 Juan Carlos Jiménez - September 2008
6. Personal marketing through e-mail
Some recommendations
to manage e-mail
E-mail is an efficient channel of com- 7. Don’t use your company’s e-mail ad-
munication when the sender properly dress to send jokes, congratulation cards
manages the content of its message, that are not corporate, family photos, or
according to his/her intentions and the any other personal message that may
characteristics of this medium. put the image and reputation of the
company at risk before clients, suppliers
1. Whenever we write an e-mail, it is or co-workers.
worth stopping for a moment to be sure
that sending it is better than a telephone 8. For your e-mails to get more noticed
call or a face-to-face conversation. by its recipients, we must take into con-
sideration the “peak hours” where many Whenever we write an e-mail, it
2. Avoid discussions or “clarifications” people check their e-mails: First time in
in writing. This always carries the risk of the morning and last time in the eve-
is worth stopping for a moment
misinterpretations, and also generates ning (right after arriving and before leav- to be sure that sending it is better
an exchange of much longer messages. ing work); and before and after lunch.
than a telephone call or a face-to-
3. Discussions are natural and necessary 9. Every professional must develop bet- face conversation.
in any job, so it is better to have them ter writing skills as a personal respon-
through other means, and send by e- sibility. We can be very efficient in the
mail only the agreements reached. way we express ourselves verbally, but
when we do it in writing, the message
4. If there is no other option and we can be confusing and difficult to read.
must “clarify” an issue in writing, avoid
involving third persons in the message. We must try to improve our writing skills
Don’t send a copy of your clarification to as well. That is the only way to be more
other recipients. accurate in our written messages, gen-
erate more interest in them, and have
5. Unless we have established an agree- better chances that their content is eas-
ment with our interlocutor beforehand, ily understood.
e-mail is not the best work communi-
cation tool if urgent responses are re- 10. We must take into account the order
quired. in which e-mails are processed before
they are opened by their recipients:
6. Senders must be more explicit with First, they read the name of the sender;
what they expect from their recipients. second, they check the title of the mes-
Every day we receive messages that sage, and then they look for their name
don’t indicate what we must do, be- in the recipient field.
cause the sender assumes it is “obvious”.
5 Juan Carlos Jiménez - September 2008
7. Personal marketing through e-mail
Other recommendations
A decade ago it seemed an exaggera- By constantly expanding our vocabu-
tion to say that a person without a mini- lary we avoid “fillers” and common place By constantly expanding our vo-
mum of knowledge in Office (Microsoft) words, and dodge being repetitive or cabulary we avoid “fillers” and
would have many difficulties finding rhetorical. In other words, the larger is
a job; today this is a reality. Perhaps it our vocabulary, the less “blah blah blah” common place words, and dodge
also sounds exaggerated to say that in we write. being repetitive or rhetorical. In
five years it will be difficult to find a job
if we don’t have excellent written com- But be careful: some people use their
other words, the larger is our vo-
munication skills (remember that know- vocabulary to write in an incomprehen- cabulary, the less “blah blah blah”
ing how to write doesn’t mean knowing sible manner. The purpose of having a
we write.
how to communicate). broad vocabulary is not to show-off our
knowledge, but to have the resources to
It is essential to expand our vocabu- communicate in the simplest, more ef-
lary and improve the way in which we ficient way possible.
structure and present information. Go
to writing courses and seminars. If you If you want to improve your professional
can, get a post-graduate degree in so- reputation and have better sales oppor-
cial communication, with emphasis in tunities, you need to be more aware and
written journalism: given its objectivity observant of your permanent personal
and amplitude, the journalistic style is a marketing process through e-mail.
good writing example to follow.
Have practical books and writing guides
on hand. When we write, it is always
useful to have references to look for syn-
onyms or to be sure about the meaning
of certain words. Resources I recom-
mend:
• http://dictionary.reference.com
• http://www.wordreference.com
• http://education.yahoo.com
• http://www.merriam-webster.com
6 Juan Carlos Jiménez - September 2008
8. E-mail at the workplace
A survival guide. Solutions and tips
• Improve e-mail performance:
save time and money.
• A guide to more efficient e-mails that meet your
communication and business goals.
• Recommendations on how to structure, understand
and increase e-mail comprehension, and obtain more
effective answers.
• Provides practical guidance for managing writing
communications, perceptions, and emotional impact
on recipients.
Buy it now in Amazon: http://tinyurl.com/4j217g
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