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BUSINESS EQ METHOD
Emote Connect Convert
When you think about emotional intelligence (EQ) in business marketing, what
comes to mind? Many business owners and marketers consider EQ to be one of
the most critical factors that drive sales and conversions and help to shape the
success of Business owners and Leaders.
● In order to connect with your audience we must = Acknowledge Emotions
● Differentiate their stages states & Analyse Emotions = Impacting behaviours
● Accept and Appreciate Emotions
● Reflect on our Emotions and Their Origins = How does this impact our services &
products
● Handle or Emotions = How we influence our stakeholders, teams and messaging
● Handle the Emotions of Others = Becoming a master at communication & having
empathy
Emotional EQ in Business & Marketing.
The phrase "emotional intelligence" can actually be traced back
to a paper published by Michael Beldoch in 1964. It became very
popular in the United States and elsewhere, especially among
management circles, in 1995. In that year, the journalist Daniel
Goleman published a book of the same name.
The initial public perception of the concept of emotional
intelligence is that it is a mix of Trait and Ability impacting social
leadership or interpersonal relationships.
Introduction. What is Emotional Intelligence?
The Business EQ Method.
Emote
How does empathy help
us to create better
serviced & products ?
Connect
How does this impact
our messaging
How can we curate the
experience by ‘feeling’
Convert
How does improving our
Business Emotional EQ
improve conversion ?
Emote
01.
Emote
Thoughts
How are they feeling about your
content and their current
circumstances?
Experience
What is their experience based on where
they would like to be?
Self perception
How can you communicate through imagery, copy etc a better self
awareness for yourself to truly connect ?
Projection
How can you help to project
your audience to a better
‘state’ by your engagement ?
New Reality
How do your
services and
products do this?
Connect
02.
Connect.
Emote
Help you to connect
with your audience
and their journey ?
Connect
Empathy in focusing
on their results
rather than the
features of your
product or service
Convert
This makes
conversion easier +
Convert
03.
Building your audience profile. New Reality
Age Gender
Current
Lifestyle
Aspiration
32 years old | Female | Current problem Success
New Reality
Feel .
Think .
Connect.
Convert - The Bridge to a better reality.
● Current pain
● Lack of
● No results
● Failed attempts
● Lack of resources
● Your empathic copy &
messaging
● Your refined features
● Your well thought out
customer experience
● Your customers better
reality
● Positive Psychologies
● Michael Beldoch in 1964
References.
Let’s stay connected.
https://bit.ly/KYConsultingslideshare
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https://bit.ly/KYConsultingtwitter
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The business eq method

  • 1. BUSINESS EQ METHOD Emote Connect Convert
  • 2. When you think about emotional intelligence (EQ) in business marketing, what comes to mind? Many business owners and marketers consider EQ to be one of the most critical factors that drive sales and conversions and help to shape the success of Business owners and Leaders. ● In order to connect with your audience we must = Acknowledge Emotions ● Differentiate their stages states & Analyse Emotions = Impacting behaviours ● Accept and Appreciate Emotions ● Reflect on our Emotions and Their Origins = How does this impact our services & products ● Handle or Emotions = How we influence our stakeholders, teams and messaging ● Handle the Emotions of Others = Becoming a master at communication & having empathy Emotional EQ in Business & Marketing.
  • 3. The phrase "emotional intelligence" can actually be traced back to a paper published by Michael Beldoch in 1964. It became very popular in the United States and elsewhere, especially among management circles, in 1995. In that year, the journalist Daniel Goleman published a book of the same name. The initial public perception of the concept of emotional intelligence is that it is a mix of Trait and Ability impacting social leadership or interpersonal relationships. Introduction. What is Emotional Intelligence?
  • 4. The Business EQ Method. Emote How does empathy help us to create better serviced & products ? Connect How does this impact our messaging How can we curate the experience by ‘feeling’ Convert How does improving our Business Emotional EQ improve conversion ?
  • 6. Emote Thoughts How are they feeling about your content and their current circumstances? Experience What is their experience based on where they would like to be? Self perception How can you communicate through imagery, copy etc a better self awareness for yourself to truly connect ? Projection How can you help to project your audience to a better ‘state’ by your engagement ? New Reality How do your services and products do this?
  • 8. Connect. Emote Help you to connect with your audience and their journey ? Connect Empathy in focusing on their results rather than the features of your product or service Convert This makes conversion easier +
  • 10. Building your audience profile. New Reality Age Gender Current Lifestyle Aspiration 32 years old | Female | Current problem Success New Reality
  • 12. Convert - The Bridge to a better reality. ● Current pain ● Lack of ● No results ● Failed attempts ● Lack of resources ● Your empathic copy & messaging ● Your refined features ● Your well thought out customer experience ● Your customers better reality
  • 13. ● Positive Psychologies ● Michael Beldoch in 1964 References.