Finding & Creating Content To Share On Social Media
1. !
Finding & Creating Content
To Share On Social Media
Live Session !
Date: Feb 19, 2014 !
Time: 11am PT/ 2pm ET
Presenter:
Stephanie Redcross
2. It All Starts With A Plan
❖ Build Your Strategy Over Time!
❖ Identify Resources!
❖ Schedule Time For It!
❖ 1 Week to 30 Day Transition !
❖ Quarterly Evaluations
3. The Process
Review It
❖ Evaluate Impact
Create It
❖ Image/ Video
Schedule It
❖ Advance Posting
Store It
❖ Virtual Depository
Plan It
❖ Marketing Plan
Find It
❖ Set Up Sources
4. • Create List Of Influencers!
• Separate List By Topic!
• Follow List Already Created!
• Build Rapport With ReTweets
https://twitter.com/Veganmainstream/lists
Find It:
Twitter List
5. • Identify Key Works!
• Daily Email !
• Track Your Own Brand
http://www.google.com/alerts
Find It:
Google Alerts
6. • Create Customized News Feeds!
• Industry, Regional & Topical News!
• Set Up Mobile Apps — For On The Go
Reading
https://flipboard.com//alerts
Find It:
News Consolidators
http://zite.com/
7. • Track Any Keyword!
• Manage Monitoring As A Team!
• Monitor Activity Log - Clear,
Prioritize and Remove
https://en.mention.net/
Find It:
Social Media
Consolidators
8. • Store Articles To Read Later!
• Tag Items Based On Interest!
• Accessible Via Mobile Or Web!
• Add Shortcut Extensions To
Browsers
http://getpocket.com/
Store It:
Pocket
9. • Store Images In Central Place!
• Team Access To Images!
• Images Can Be Shared Easily!
• Add Links To Email Instead Of Files
https://www.dropbox.com/
Store It:
Dropbox
10. Create It: Visual Content Inventory
Existing
Content
(Public)
Existing
Content
(Own)
Rebuttals
New Content
From A Blog Post!
Teaser Content!
Photographs!
Quotes!
Letter To The Editor!
Video Perspective!
Counter Argument
Campaign Materials!
Product Launches!
Exciting News!
Daily or Weekly
Weekly or Monthly
Weekly or Monthly
Weekly
Tool: HangoutsTool: Powerpoint
Tool: DesignerTool: Powerpoint
11. Schedule It
http://bufferapp.com
Free For One Profile
Facebook, Twitter & Google
Plus, Linkedin
Browser Integration - One
Click Sharing/ Scheduling
Paid: $39
Reporting & Discovery &
Hashtag Tracking
Multiple Accounts & One Stop
Management
http://sproutsocial.com
12. Distributing Your Workload
Find It
Store It Read Later
Schedule It
Create It
Schedule It
Create It
Schedule It
1
2
3
Weekend Process
Monthly Planning
In The Moment