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Bringing Mindful Awareness to Social Media

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Janet Fouts
Janet Fouts

Slides from a half day deep-dive workshop on bringing a mindful approach to the way we communicate in person and through social media. Based on the book Mindful Social marketing- how authenticity and generosity are transforming marketing. Feel free to reach out with any questions

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Janet Fouts :: TatuDigital.com Bringing Mindful Awareness to Social Media
Janet Fouts :: TatuDigital.com Mindfulness? • Humanity • Awareness of self and others • Consideration • Generosity • Authenticity
Janet Fouts :: TatuDigital.com • World leaders • Humanitarians • People with big dreams • “Other People” • US Too • In our lives • In our work What is your purpose?
Janet Fouts :: TatuDigital.com We touch others lives
Janet Fouts :: TatuDigital.com What Ripples do we make?
Janet Fouts :: TatuDigital.com What’s your brand? • How we represent to the world • Personal • Professional • Marketing • Social media • Sets expectations
Janet Fouts :: TatuDigital.com What do you stand for?
Janet Fouts :: TatuDigital.com What represents YOU?
Janet Fouts :: TatuDigital.com Simon Sinek
Janet Fouts :: TatuDigital.com Listening
Janet Fouts :: TatuDigital.com Person a
Janet Fouts :: TatuDigital.com Person b
Janet Fouts :: TatuDigital.com time
Janet Fouts :: TatuDigital.com Now what?
Janet Fouts :: TatuDigital.com Set your intentions • How will you bring your purpose? • What should your brand look like? • Where do you go from here? • Time for an audit?
Janet Fouts :: TatuDigital.com Audit your marketing • Quality of messaging • Does it represent you well? • Does it show compassion for the market? • Informing or pontificating? • Posting for the sake of posting?
Janet Fouts :: TatuDigital.com What’s special about you? • Remember your purpose? • Your brand? • Why do you get out of bed in the morning? • Why should we care? • People respond to your humanity, not your sales pitch • TELL US!
Janet Fouts :: TatuDigital.com Bring the you • Write with a person in mind • Smile! • Read it aloud before you send • Practice gratitude, compassion • Bring your heart
Janet Fouts :: TatuDigital.com Listening is key
Janet Fouts :: TatuDigital.com Listen, ask, share • Use social listening tools to learn • Ask and answer questions • Be a problem solver • Share information generously • Create trust, then market
Janet Fouts :: TatuDigital.com Social Listening tools • Artificial Intelligence • Sprout Social • Buzzsumo • Mention • Meltwater • Platform search
Janet Fouts :: TatuDigital.com • Use data to choose networks • Find people to ally with for better traction • Only pay for tools you will actually use • Share content with your team as well as fans/followers • Plan your strategy • Support your community • Curate content from your influencers • Information that informs their community • Introduce them to other influencers and resources Make a plan
Janet Fouts :: TatuDigital.com We succeed better together
Janet Fouts :: TatuDigital.com Share the glory • Who are your mentors? • Heros? • Team players • Great clients • Great vendors • Share the glory
Janet Fouts :: TatuDigital.com Getting to networks • Choose networks based on your research • Where are your markets • What networks feel good to you? • You do not have to be everywhere • Don’t stretch too thin
Janet Fouts :: TatuDigital.com
Janet Fouts :: TatuDigital.com Facebook • 79% of internet users have acct • 83% of female internet users • 75% of male users • 25-34 largest user base • 1.8 billion active users
Janet Fouts :: TatuDigital.com Facebook- The Scandal • Cambridge Analytica • Custom audiences • Advanced data management • Psychographics • Since 2014!
Janet Fouts :: TatuDigital.com Facebook- Get your data
Janet Fouts :: TatuDigital.com Facebook- Check settings
Janet Fouts :: TatuDigital.com Facebook • Keep in touch with your clients • Gain referrals from their friends • Keep it personal and friendly • Facebook videos • Facebook live
Janet Fouts :: TatuDigital.com Be grateful
Janet Fouts :: TatuDigital.com Be generous
Janet Fouts :: TatuDigital.com Facebook
Janet Fouts :: TatuDigital.com Reviews and Testimonials
Janet Fouts :: TatuDigital.com Reviews and Testimonials
Janet Fouts :: TatuDigital.com Messenger
Janet Fouts :: TatuDigital.com Live stream across platforms https://livereach.io
Janet Fouts :: TatuDigital.com Facebook ads
Janet Fouts :: TatuDigital.com Ads • Shareworthy • Multiple ads are better for testing • Don’t vary too much • Test, Test, TEST! • Verify your page to edit
Janet Fouts :: TatuDigital.com Images • Clip art = bad • High-res • Relatable • Bright colors • Relevant to your story • 20% text or less
Janet Fouts :: TatuDigital.com video 159.031 impressions 97,170 video views 66,404 paid views 670 shares 279 comments 218 clicks Cost per click $1.79 $389.36 spent
Janet Fouts :: TatuDigital.com Business manager
Janet Fouts :: TatuDigital.com Audience Insights
Janet Fouts :: TatuDigital.com HomeSnap
Janet Fouts :: TatuDigital.com
Janet Fouts :: TatuDigital.com Instagram • Huge global reach • 38% of US women • 26% US men • Avg 32 minutes/day • 50% of businesses publish stories
Janet Fouts :: TatuDigital.com Instagram • Create a list of tags that apply to you • Post daily if possible so you stay visible • Create groups of images and schedule using Buffer • Comment and like related content • Follow strategically around interests • IFTTT for Twitter • Set up a business profile, connect to Facebook Page • Boost Facebook to Igram • Live video stories • Stories posted 2X vs Snapchat
Janet Fouts :: TatuDigital.com instagram • Show homes • Design elements • Infographics • Humor • Tips for buyers/sellers • Connect/support with extended network
Janet Fouts :: TatuDigital.com instagram Tags
Janet Fouts :: TatuDigital.com instagram video • Story videos expire (like Snapchat) • 60 seconds in length • Run through it before you post • Use a selfie stick, stabilizer • Ads can include a call to action button
Janet Fouts :: TatuDigital.com Be YOU
Janet Fouts :: TatuDigital.com Don’t be this guy https://www.instagram.com/p/BgryIhQnzo1
Janet Fouts :: TatuDigital.com Celebrate!
Janet Fouts :: TatuDigital.com
Janet Fouts :: TatuDigital.com Pinterest • 175 million active users • 75 million US • Millennials use it like Instagram • 93% say they use it for planning
Janet Fouts :: TatuDigital.com Pinterest • Create boards for market segments • Post several images at once • Keywords in descriptions • NEVER repin without clicking • Go for visuals • Add a plugin to your site that assists in pinning • Tall pins get more repins than square ones
Janet Fouts :: TatuDigital.com
Janet Fouts :: TatuDigital.com
Janet Fouts :: TatuDigital.com
Janet Fouts :: TatuDigital.com Twitter • 500 million tweets/day • 100 million users/day • 80% on mobile18-49 • Ad engagement up 91%
Janet Fouts :: TatuDigital.com Twitter • Brand visibility • Referrals • Local content • Professional development • A listening tool • sounding board • SEO
Janet Fouts :: TatuDigital.com
Janet Fouts :: TatuDigital.com
Janet Fouts :: TatuDigital.com Twitter Promote mode
Janet Fouts :: TatuDigital.com Social Quant
Janet Fouts :: TatuDigital.com
Janet Fouts :: TatuDigital.com Linkedin • 500 million users • 250 million active • 40% use daily • 57% male • 44% female
Janet Fouts :: TatuDigital.com Personal profiles • Share your WHY • Get Recommendations • List designations as projects • Add videos and Slideshare • BLOG • Build relationship, then contact • Share with contacts only when relevant • Custom invites • Inmail • Be the star in the group • Ask for introductions
Janet Fouts :: TatuDigital.com
Janet Fouts :: TatuDigital.com
Janet Fouts :: TatuDigital.com Profinder
Janet Fouts :: TatuDigital.com Profinder
Janet Fouts :: TatuDigital.com
Janet Fouts :: TatuDigital.com YouTube • Biggest search engine • 30 million daily users • Avg view 40 minutes (up 50%) • 35-55 fastest growing age group
Janet Fouts :: TatuDigital.com YouTube • Vlogging • Private showings • Market updates • Liking, commenting • Youtube live-stream • Curate Playlists
Janet Fouts :: TatuDigital.com
Janet Fouts :: TatuDigital.com Snapchat
Janet Fouts :: TatuDigital.com
Janet Fouts :: TatuDigital.com
Janet Fouts :: TatuDigital.com I Don’t Have Time
Janet Fouts :: TatuDigital.com
Curation? • Share other’s content • Create affinity • Reciprocity is the name of the game • Be a thought leader
Feedly
Feedly
buffer and pablo
Canva
Janet Fouts :: TatuDigital.com Efficiency • Set time limits • Create publication schedules • Create a plan around availability • Chunk tasks • Create structure • Then be flexible
Janet Fouts :: TatuDigital.com Scheduling • When are you most effective online? • When is your network online? • Managing content distribution • Content calendars
Janet Fouts :: TatuDigital.com content planning
Janet Fouts :: TatuDigital.com Content Calendar
Janet Fouts :: TatuDigital.com Sprout Social
Janet Fouts :: TatuDigital.com Sprout Social
Janet Fouts :: TatuDigital.com Hootsuite • Manage multiple accts • Delegate • Scheduling • Analytics • Rss Feed
Janet Fouts :: TatuDigital.com Buffer
How can I help? • Janet@JanetFouts.com • @Jfouts • JanetFouts.com • 408.216.7423

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Bringing Mindful Awareness to Social Media

  • 1. Janet Fouts :: TatuDigital.com Bringing Mindful Awareness to Social Media
  • 2. Janet Fouts :: TatuDigital.com Mindfulness? • Humanity • Awareness of self and others • Consideration • Generosity • Authenticity
  • 3. Janet Fouts :: TatuDigital.com • World leaders • Humanitarians • People with big dreams • “Other People” • US Too • In our lives • In our work What is your purpose?
  • 4. Janet Fouts :: TatuDigital.com We touch others lives
  • 5. Janet Fouts :: TatuDigital.com What Ripples do we make?
  • 6. Janet Fouts :: TatuDigital.com What’s your brand? • How we represent to the world • Personal • Professional • Marketing • Social media • Sets expectations
  • 7. Janet Fouts :: TatuDigital.com What do you stand for?
  • 8. Janet Fouts :: TatuDigital.com What represents YOU?
  • 9. Janet Fouts :: TatuDigital.com Simon Sinek
  • 10. Janet Fouts :: TatuDigital.com Listening
  • 11. Janet Fouts :: TatuDigital.com Person a
  • 12. Janet Fouts :: TatuDigital.com Person b
  • 13. Janet Fouts :: TatuDigital.com time
  • 14. Janet Fouts :: TatuDigital.com Now what?
  • 15. Janet Fouts :: TatuDigital.com Set your intentions • How will you bring your purpose? • What should your brand look like? • Where do you go from here? • Time for an audit?
  • 16. Janet Fouts :: TatuDigital.com Audit your marketing • Quality of messaging • Does it represent you well? • Does it show compassion for the market? • Informing or pontificating? • Posting for the sake of posting?
  • 17. Janet Fouts :: TatuDigital.com What’s special about you? • Remember your purpose? • Your brand? • Why do you get out of bed in the morning? • Why should we care? • People respond to your humanity, not your sales pitch • TELL US!
  • 18. Janet Fouts :: TatuDigital.com Bring the you • Write with a person in mind • Smile! • Read it aloud before you send • Practice gratitude, compassion • Bring your heart
  • 19. Janet Fouts :: TatuDigital.com Listening is key
  • 20. Janet Fouts :: TatuDigital.com Listen, ask, share • Use social listening tools to learn • Ask and answer questions • Be a problem solver • Share information generously • Create trust, then market
  • 21. Janet Fouts :: TatuDigital.com Social Listening tools • Artificial Intelligence • Sprout Social • Buzzsumo • Mention • Meltwater • Platform search
  • 22. Janet Fouts :: TatuDigital.com • Use data to choose networks • Find people to ally with for better traction • Only pay for tools you will actually use • Share content with your team as well as fans/followers • Plan your strategy • Support your community • Curate content from your influencers • Information that informs their community • Introduce them to other influencers and resources Make a plan
  • 23. Janet Fouts :: TatuDigital.com We succeed better together
  • 24. Janet Fouts :: TatuDigital.com Share the glory • Who are your mentors? • Heros? • Team players • Great clients • Great vendors • Share the glory
  • 25. Janet Fouts :: TatuDigital.com Getting to networks • Choose networks based on your research • Where are your markets • What networks feel good to you? • You do not have to be everywhere • Don’t stretch too thin
  • 26. Janet Fouts :: TatuDigital.com
  • 27. Janet Fouts :: TatuDigital.com Facebook • 79% of internet users have acct • 83% of female internet users • 75% of male users • 25-34 largest user base • 1.8 billion active users
  • 28. Janet Fouts :: TatuDigital.com Facebook- The Scandal • Cambridge Analytica • Custom audiences • Advanced data management • Psychographics • Since 2014!
  • 29. Janet Fouts :: TatuDigital.com Facebook- Get your data
  • 30. Janet Fouts :: TatuDigital.com Facebook- Check settings
  • 31. Janet Fouts :: TatuDigital.com Facebook • Keep in touch with your clients • Gain referrals from their friends • Keep it personal and friendly • Facebook videos • Facebook live
  • 32. Janet Fouts :: TatuDigital.com Be grateful
  • 33. Janet Fouts :: TatuDigital.com Be generous
  • 34. Janet Fouts :: TatuDigital.com Facebook
  • 35. Janet Fouts :: TatuDigital.com Reviews and Testimonials
  • 36. Janet Fouts :: TatuDigital.com Reviews and Testimonials
  • 37. Janet Fouts :: TatuDigital.com Messenger
  • 38. Janet Fouts :: TatuDigital.com Live stream across platforms https://livereach.io
  • 39. Janet Fouts :: TatuDigital.com Facebook ads
  • 40. Janet Fouts :: TatuDigital.com Ads • Shareworthy • Multiple ads are better for testing • Don’t vary too much • Test, Test, TEST! • Verify your page to edit
  • 41. Janet Fouts :: TatuDigital.com Images • Clip art = bad • High-res • Relatable • Bright colors • Relevant to your story • 20% text or less
  • 42. Janet Fouts :: TatuDigital.com video 159.031 impressions 97,170 video views 66,404 paid views 670 shares 279 comments 218 clicks Cost per click $1.79 $389.36 spent
  • 43. Janet Fouts :: TatuDigital.com Business manager
  • 44. Janet Fouts :: TatuDigital.com Audience Insights
  • 45. Janet Fouts :: TatuDigital.com HomeSnap
  • 46. Janet Fouts :: TatuDigital.com
  • 47. Janet Fouts :: TatuDigital.com Instagram • Huge global reach • 38% of US women • 26% US men • Avg 32 minutes/day • 50% of businesses publish stories
  • 48. Janet Fouts :: TatuDigital.com Instagram • Create a list of tags that apply to you • Post daily if possible so you stay visible • Create groups of images and schedule using Buffer • Comment and like related content • Follow strategically around interests • IFTTT for Twitter • Set up a business profile, connect to Facebook Page • Boost Facebook to Igram • Live video stories • Stories posted 2X vs Snapchat
  • 49. Janet Fouts :: TatuDigital.com instagram • Show homes • Design elements • Infographics • Humor • Tips for buyers/sellers • Connect/support with extended network
  • 50. Janet Fouts :: TatuDigital.com instagram Tags
  • 51. Janet Fouts :: TatuDigital.com instagram video • Story videos expire (like Snapchat) • 60 seconds in length • Run through it before you post • Use a selfie stick, stabilizer • Ads can include a call to action button
  • 52. Janet Fouts :: TatuDigital.com Be YOU
  • 53. Janet Fouts :: TatuDigital.com Don’t be this guy https://www.instagram.com/p/BgryIhQnzo1
  • 54. Janet Fouts :: TatuDigital.com Celebrate!
  • 55. Janet Fouts :: TatuDigital.com
  • 56. Janet Fouts :: TatuDigital.com Pinterest • 175 million active users • 75 million US • Millennials use it like Instagram • 93% say they use it for planning
  • 57. Janet Fouts :: TatuDigital.com Pinterest • Create boards for market segments • Post several images at once • Keywords in descriptions • NEVER repin without clicking • Go for visuals • Add a plugin to your site that assists in pinning • Tall pins get more repins than square ones
  • 58. Janet Fouts :: TatuDigital.com
  • 59. Janet Fouts :: TatuDigital.com
  • 60. Janet Fouts :: TatuDigital.com
  • 61. Janet Fouts :: TatuDigital.com Twitter • 500 million tweets/day • 100 million users/day • 80% on mobile18-49 • Ad engagement up 91%
  • 62. Janet Fouts :: TatuDigital.com Twitter • Brand visibility • Referrals • Local content • Professional development • A listening tool • sounding board • SEO
  • 63. Janet Fouts :: TatuDigital.com
  • 64. Janet Fouts :: TatuDigital.com
  • 65. Janet Fouts :: TatuDigital.com Twitter Promote mode
  • 66. Janet Fouts :: TatuDigital.com Social Quant
  • 67. Janet Fouts :: TatuDigital.com
  • 68. Janet Fouts :: TatuDigital.com Linkedin • 500 million users • 250 million active • 40% use daily • 57% male • 44% female
  • 69. Janet Fouts :: TatuDigital.com Personal profiles • Share your WHY • Get Recommendations • List designations as projects • Add videos and Slideshare • BLOG • Build relationship, then contact • Share with contacts only when relevant • Custom invites • Inmail • Be the star in the group • Ask for introductions
  • 70. Janet Fouts :: TatuDigital.com
  • 71. Janet Fouts :: TatuDigital.com
  • 72. Janet Fouts :: TatuDigital.com Profinder
  • 73. Janet Fouts :: TatuDigital.com Profinder
  • 74. Janet Fouts :: TatuDigital.com
  • 75. Janet Fouts :: TatuDigital.com YouTube • Biggest search engine • 30 million daily users • Avg view 40 minutes (up 50%) • 35-55 fastest growing age group
  • 76. Janet Fouts :: TatuDigital.com YouTube • Vlogging • Private showings • Market updates • Liking, commenting • Youtube live-stream • Curate Playlists
  • 77. Janet Fouts :: TatuDigital.com
  • 78. Janet Fouts :: TatuDigital.com Snapchat
  • 79. Janet Fouts :: TatuDigital.com
  • 80. Janet Fouts :: TatuDigital.com
  • 81. Janet Fouts :: TatuDigital.com I Don’t Have Time
  • 82. Janet Fouts :: TatuDigital.com
  • 83. Curation? • Share other’s content • Create affinity • Reciprocity is the name of the game • Be a thought leader
  • 87. Canva
  • 88. Janet Fouts :: TatuDigital.com Efficiency • Set time limits • Create publication schedules • Create a plan around availability • Chunk tasks • Create structure • Then be flexible
  • 89. Janet Fouts :: TatuDigital.com Scheduling • When are you most effective online? • When is your network online? • Managing content distribution • Content calendars
  • 90. Janet Fouts :: TatuDigital.com content planning
  • 91. Janet Fouts :: TatuDigital.com Content Calendar
  • 92. Janet Fouts :: TatuDigital.com Sprout Social
  • 93. Janet Fouts :: TatuDigital.com Sprout Social
  • 94. Janet Fouts :: TatuDigital.com Hootsuite • Manage multiple accts • Delegate • Scheduling • Analytics • Rss Feed
  • 95. Janet Fouts :: TatuDigital.com Buffer
  • 96. How can I help? • Janet@JanetFouts.com • @Jfouts • JanetFouts.com • 408.216.7423