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[WORKSHOP] How To Integrate Your Social Media & Public Relations #SocialPR

Peg Samuel, Social Diva

socialfresh2017

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[WORKSHOP] How To Integrate Your Social Media & Public Relations #SocialPR

  1. 1. How To Integrate Your Social Media & Public Relations #SocialPR
  2. 2. 45 MIN TALK + Q&A What you'll learn • What is #SocialPR • What is #SocialTV • How can this be optimized for my brand or client? • How best to utilize Facebook Live • Instagram, Instagram Stories & Instagram Live • The future of social media
  3. 3. ABOUT - PEG SAMUEL As a proven leader in online brand building and digital strategy, Peg Samuel is an Adjunct Professor at NYU SPS and founder of boutique Social Media agency, Social Diva Media. With twenty years experience in the digital marketing arena, Peg turned her love of communications into a lucrative and insight-driven Social Media consultancy; specializing in social media strategy, brand influencer campaigns and execution marketing for lifestyle, luxury and high profile celebrity brands. Her most exciting activations and projects have included: The 55th Annual Grammy Awards, NBC Summer Olympics, Movado Watches, John Varvatos, Ringo Starr, Harry Connick Jr., VH1, and the David Lynch Foundation. Her entrepreneurial success has received attention from media outlets such as: E! News, MSNBC, Entrepreneur Magazine, and Good Morning New York.
  4. 4. BACKGROUND + TIMELINE • Early 1900s – PR / War Information • Second half of 1900 Press, Magazines, Newspapers • 1995 – Commercial Web • 2000s – Bloggers (Micro Publishers) • 2004 – Facebook / Social Media • 2006 – Twitter / Ownership of Voice Press system becomes decentralized • 2015 Periscope/Twitter Live & Facebook Live • 2017 Facebook Watch “whitelisted” TV is decentralized
  5. 5. SOCIAL MEDIA F*@K UPS
  6. 6. SOCIAL CHANGE #METOO In the middle of a drastic change to Hollywood women & victims utilizing Social Media to be heard. • Story as it broke • Statements from the accusers • Stories from the victims • Support on social • Trolls on social • Production, Distribution statements
  7. 7. SOCIAL CHANGE – SOCIAL INFLUENCE
  8. 8. • What value is your brand or client providing? • How is it unique, better, stronger? • How does your content reflect the above? • Are you engaging with your audience? MEDIA IS DECENTRALIZED LOTS OF NOISE STORYTELLING IS KING
  9. 9. WHAT ARE YOU POSTING ABOUT NOW? DO THESE ALIGN? CONTENT EXERCISE: WHAT ARE YOUR 4 KEY CONTENT CATEGORIES? WHO ARE YOU? HOW DO YOU WANT TO SHARE THIS STORY? WHAT ARE YOUR SOCIAL GOALS?
  10. 10. • Images • Video • LIVE (Facebook Live) BEST PERFORMING CONTENT & WHY?
  11. 11. MARKETING Social Media Management vs. Social Media Marketing Management • Posting cadence • Copy, Images Marketing • Facebook Ads • Twitter Ads • Influencers • Creative Campaigns • #FacebookFirstReads – Authors
  12. 12. CASE STUDY- STEVE KARDIAN #SocialPR
  13. 13. STEVE KARDIAN – AUTHOR CASE STUDY Author of The New Super Power for Women Strategy – Social Media Management • Baseline content, make sure all of his platforms were in order set cadence, content & best practices • Push out press as he received it • Create published content on Medium, utilized it on Facebook #SocialPR • #FacebookFirst Reads • Facebook Live (on others ‘shows’)
  14. 14. FACEBOOK LIVE Facebook Live as PR is like TV interviews.
  15. 15. FACEBOOK LIVE Facebook Live as #SocialPR – be a guest Examples • New York Times – Talks • Steve Kardian - #FacebookFirstReads • Dr. Belisa on Gaiam
  16. 16. FACEBOOK LIVE Did You Know? 80% of brand audiences would rather watch live video from a brand than read a blog.
  17. 17. FACEBOOK LIVE How to do your own Facebook Live? • Phone / Selfie style • Mini set at the office • More sophisticated set & equipment • Make sure sound, light & camera is clear. • Engaging interesting, valuable topics, speak with your audience. [WORKSHOP] How To Leverage Live Video with a Limited Budget @ 230pm
  18. 18. INSTAGRAM: STORIES+ LIVE Goal: In order to engage your existing and potential followers, utilize live instagram + stories. KPIs: • # of Views • # of Replys to Story Benefits: • Top of the feed • Algorithms • Popularity
  19. 19. FACEBOOK WATCH
  20. 20. FACEBOOK WATCH
  21. 21. FACEBOOK WATCH #SocialTV + #SocialPR The show itself is distributed on a social media platform • Branded entertainment • Presented by (sponsorship) • Guests, booking guests though publicists • Engaging with audience
  22. 22. Q&A
  23. 23. STAY IN TOUCH Peg Samuel - Linked IN @socialdiva on Twitter & Instagram peg@socialdiva.com

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