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Do Social Media Right... or else!

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Social Media never stops evolving. Companies and organizations need to have the right strategies that benefit company goals.

Learn about the latest changes and the best tools and tips for doing social media in your organization.

Now more than ever, social media leaves no room for error. Each and every piece of content must be organized strategically to gain visibility.

Jeff DeHaven Digital Marketing Director of Blue Thumb shares all that he has learned over the past 10 years about the benefits of social media.

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Do Social Media Right... or else!

  1. 1. A Proud Program of Your Bay Area Chamber. Welcome!
  2. 2. Your
 Energize Steering Committee • Tom Barnikow – Saginaw Valley State University, Membership Chair • Kendra Christensen - COPOCO Community Credit Union • Julie Ellis – Weinlander Fitzhugh, Treasurer • Eric Finnigan – The Wirt-Rivette Group • Matt Hechlik – Keller Williams Realty, Sponsorship Chair • Stacie Hegenauer • Wayne Hofmann – Spence Brothers • Cathy Koebke - Midland Daily News, Chair • Andrew Kornecky – F. P. Horak • Alayna Partaka – Great Lakes Bay Regional Lifestyle Magazine, Vice-Chair & Marketing Chair • Jesse Pero – Bay Area Chamber of Commerce, Energize Coordinator • Ashley Weiss - McMahan Thomson & Associates, Events Chair A Proud Program of Your Bay Area Chamber.
  3. 3. Bay Area Chamber of Commerce 
 Premier Sponsors • 1st State Bank • Bay Valley Resort & Conference Center • Blue Cross Blue Shield of Michigan • Chemical Bank • Consumers Energy • Covenant HealthCare • Cumulus Media • Do-All Inc. • Dow Corning Corporation • FinancialEdge Community Credit Union Energize is a Proud Program of Your Bay Area Chamber. • FirstMerit Bank • Independent Bank • McLaren Bay Region • Michigan Sugar Company • Mlive Media Group - The Bay City Times • MyBayCity.com • Spence Brothers • The Dow Chemical Company • Three Rivers Corporation • Uptown Bay City • Wildfire Credit Union • WNEM TV5 • Wolverine Bank
  4. 4. Today’s Speaker Jeff DeHaven A Proud Program of Your Bay Area Chamber.
  5. 5. Do Social Media Right…or else! Jeff DeHaven Digital Marketing Director
  6. 6. A little about me • 29-year old
  7. 7. A little about me • Saginaw resident
  8. 8. A little about me • Married to a teacher
  9. 9. A little about me • 4-year old princess
  10. 10. A little about me • 1-year old dachshund named “Mac”
  11. 11. A little about me • Digital Marketing Director
  12. 12. A little about me • President of #smcglb
  13. 13. A little about me • Vice President of #SMAMi
  14. 14. A little about me • Addicted to…
  15. 15. Why Facebook is still #1 • Must used platform for a decade now • What other platform in region is used as often? • Think about, who’s not on it? • Post get more interaction compared to other platforms • Has the most customization • Continuously reinventing • Integrates competitive features, hindering falloffs
  16. 16. Facebook’s Impact a total of 45 complete acquisitions
  17. 17. Social is here to stay People are social and yearn to be connected.
  18. 18. Memorial
  19. 19. Community
  20. 20. Make things happen
  21. 21. Fun
  22. 22. More fun
  23. 23. Consumers desire being in the known
  24. 24. Even for dinner
  25. 25. What % of fans see post? Text your response to 22333! • 90%-75% - 315578! • 74%-50% - 315580! • 49%-25% - 315586! • 24% & below - 315592
  26. 26. What % of fans see post?
  27. 27. Must used features
  28. 28. Must used features
  29. 29. Must used features
  30. 30. Your audience is all mobile According to analysts at eMarketer, the U.S. has 99.2 million mobile phone Facebook users in 2013. That’s 40.3 percent of all mobile phone users in the country and 26.3 percent of the U.S. population.
  31. 31. Must used features
  32. 32. No posting strategy
  33. 33. Simple messages go far
  34. 34. Simple, but very effective campaign
  35. 35. What is real-time marketing?
  36. 36. Playing off real-time events
  37. 37. Real-time marketing
  38. 38. Great product posting example
  39. 39. What is a “campaign”? • It’s a goal and/or challenge 1. Raise fan base ORGANICALLY! 2. Announce new services/product 3. Community footprint event 4. Milestone celebration
  40. 40. Creative Campaign
  41. 41. Social Media Case Study
  42. 42. Simple, but very effective campaign
  43. 43. Simple, but very effective campaign
  44. 44. Simple, but very effective campaign
  45. 45. Simple, but very effective campaign
  46. 46. Viral is the new marketing.
  47. 47. What is this from?
  48. 48. The results!
  49. 49. Most re-tweeted tweet
  50. 50. Get up, really I mean it!
  51. 51. Have to evaluate benefit of platform
  52. 52. Is Twitter right for you? • Don’t duplicate post from Facebook • Post schedule should be multiple times a day • Bit size info that is only published on this platform • Integrate visuals
  53. 53. Review before posting
  54. 54. Pinterest is easily #2 • Inspirational visuals • Products, service offerings, special announcements, campaigns • Schedule pins with viraltag.com
  55. 55. Pinterest campaigns
  56. 56. Pinterest campaigns
  57. 57. Create videos w/o a crew • Shareable videos • Introduction or informative • No fancy equipment needed • App only
  58. 58. How can I use Snapchat • Target audience is age 13-25 • 400 million messages every day • Mobile only • Contest, behind the scenes, quick messages, giveaways
  59. 59. How can I do it all? • Can no longer be secondary • Designate the right admins • Have use the proper tools • Must have a well thought out strategy
  60. 60. Brand NEW Facebook Layout! CURRENT NEW
  61. 61. Brand NEW business page layout! CURRENT NEW
  62. 62. Get help from Facebook • 1.800.601.0077 • facebook.com/business/resources • 4 weeks of free phone support • Get a $50 coupon
  63. 63. My favorite resources • mashable.com • socialmediaexaminar.com • allfacebook.com • alltwitter.com • hashtag.org • youtube.com/facebook • scottmonty.com • facebook.com/maris
  64. 64. Reach me anytime Jeff DeHaven jeff@bluethumbdigital.com bluethumbdigital.com 989.430.3009 facebook.com/jeffdehaven @jeffdehaven
  65. 65. Energize 
 YPN Award A Proud Program of Your Bay Area Chamber.
  66. 66. Alayna Partaka
 Great Lakes Bay Regional Lifestyle Magazine
  67. 67. Upcoming Events A Proud Program of Your Bay Area Chamber. - April 9th – Energize Seminar “A Crash Course In Personal Finance: Getting You On Track” COPOCO Community Credit Union - Wilder Rd. location - May 14th - Energize Luncheon DoubleTree by Hilton - Bay City Riverfront ! - July 24th - Region YPN Boat Cruise Aboard the Princess Wenonah ! - August 15th - Energize Annual Golf Outing Bay Valley Resort & Conference Center ! - September 23rd - Energize Luncheon DoubleTree by Hilton - Bay City Riverfront ! - November 12th - Energize Luncheon DoubleTree by Hilton - Bay City Riverfront
  68. 68. Thanks for Attending!

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