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#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Today’s Speaker
Carrie Rollwagen
Communications Director
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Get Today’s Slides
Infomedia.com/training-videos
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Be a Better Blogger
The Surprising Magic of Content Calendars
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
What Are You Working With?
What’s your core purpose?
What’s your goal?
What resources do you have to work with?
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
What’s Your Core Purpose?
“People don’t buy what you do; they buy why you do it.”
— Simon Sinek’s TED Talk “Start with Why”
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
What’s Your Goal?
• To promote your product or service
• To boost SEO
• To boost Local Search
• To reach out to new clients
• To reach out to current clients
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
What Resources Are Available?
• Who’s writing your blog?
• How often can you publish?
• Are you willing to pay people (current employees or not) to blog?
• Where are you getting photos?
• How long can your blog be?
Your resources reflect whether you can do in-depth research or need
to stick with short summaries.
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Coming up with Content
What’s going on in your company?
How can you serve your customers/clients?
What’s going on in the world?
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
What’s Going on in Your Company?
• Product Releases
• Culture Posts
• Employee Profiles
• Core Product Offerings
• How-tos
• Frequently Asked Questions
• Tips and Alternative Uses
• Auxillary Material
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
How Can You Serve Your Customers?
• Instructions and Trainings
• How-tos
• Frequently Asked Questions
• Tips and Alternative Uses
• New Ideas for Old Products
• Reasons to Love Your Product
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
What’s Going on in the World?
• News Events
• Holidays
• Silly Holidays
• Product Releases
• Innovations in culture or technology
• Meet-ups and in-town events
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
March Calendar (Infomedia.com/blog)
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Plan Your Month
• Set up a base calendar
• What local events could you include?
• What holidays could you work into your plan?
• Think through what you need to promote/communicate
• Fill in the gaps with additional information/fun stuff
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Blogging Worksheet
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Blogging Worksheet
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
• Topic
• Lunch & Learn
• Profile
• Portfolio Spotlight
• Services to Promote
• Keywords to Use
March Content: Tune Up
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
March Content: Not Tune Up
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Create a Schedule
• Look at your monthly worksheet to see which content you need to
place
• Place content that MUST run on a certain day (holidays, product
launches, etc.)
• Plan the rest of your content based on author timing
• Plan some evergreen content
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Scheduling and Due Dates
• Have blog content due one week out
• People have time to be late
• You have time to get a photo
• You have time to incorporate SEO
• What happens if you don’t get content on time?
• Pull some evergreen content
• It doesn’t hurt to skip a day
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Automate Your Schedule
Use WordPress to schedule
Use social media scheduling cautiously
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Scheduling in WordPress
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Promote on Social Media?
• Facebook: Yes
• Twitter: Yes
• LinkedIn: Probably
• Instagram: Maybe
• Beware Scheduling
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Questions?
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Get Today’s Slides
Infomedia.com/training-videos
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Lunch and Learn Schedule
May 18
Social Media
Strategy: Don’t
Work Harder, Work
Smarter
June 15
Analytics 101:
Reading and Using
Your Results
July 20
Get Found & Get
Noticed: Make the
Most of SEO and
Local Search
August 17
Analytics 102:
Making Your
Analytics Work for
You
September 21
Putting Words to
Work: Write Your
Own Website Copy
October 19
Video for Beginners:
Basics of Marketing
and Posting Video
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Like what you
learned?
Let us know! We’d love a
review on Google+
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
“Quick response
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Be a Better Blogger: The Surprising Magic of Content Calendars

  • 2. Today’s Speaker Carrie Rollwagen Communications Director #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  • 3. Get Today’s Slides Infomedia.com/training-videos #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  • 4. Be a Better Blogger The Surprising Magic of Content Calendars #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  • 5. What Are You Working With? What’s your core purpose? What’s your goal? What resources do you have to work with? #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  • 6. What’s Your Core Purpose? “People don’t buy what you do; they buy why you do it.” — Simon Sinek’s TED Talk “Start with Why” #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  • 7. What’s Your Goal? • To promote your product or service • To boost SEO • To boost Local Search • To reach out to new clients • To reach out to current clients #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  • 8. What Resources Are Available? • Who’s writing your blog? • How often can you publish? • Are you willing to pay people (current employees or not) to blog? • Where are you getting photos? • How long can your blog be? Your resources reflect whether you can do in-depth research or need to stick with short summaries. #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  • 9. Coming up with Content What’s going on in your company? How can you serve your customers/clients? What’s going on in the world? #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  • 10. What’s Going on in Your Company? • Product Releases • Culture Posts • Employee Profiles • Core Product Offerings • How-tos • Frequently Asked Questions • Tips and Alternative Uses • Auxillary Material #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  • 11. How Can You Serve Your Customers? • Instructions and Trainings • How-tos • Frequently Asked Questions • Tips and Alternative Uses • New Ideas for Old Products • Reasons to Love Your Product #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  • 12. What’s Going on in the World? • News Events • Holidays • Silly Holidays • Product Releases • Innovations in culture or technology • Meet-ups and in-town events #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  • 13. March Calendar (Infomedia.com/blog) #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  • 14. Plan Your Month • Set up a base calendar • What local events could you include? • What holidays could you work into your plan? • Think through what you need to promote/communicate • Fill in the gaps with additional information/fun stuff #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  • 15. Blogging Worksheet #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  • 16. Blogging Worksheet #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook) • Topic • Lunch & Learn • Profile • Portfolio Spotlight • Services to Promote • Keywords to Use
  • 17. March Content: Tune Up #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  • 18. March Content: Not Tune Up #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  • 19. Create a Schedule • Look at your monthly worksheet to see which content you need to place • Place content that MUST run on a certain day (holidays, product launches, etc.) • Plan the rest of your content based on author timing • Plan some evergreen content #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  • 20. Scheduling and Due Dates • Have blog content due one week out • People have time to be late • You have time to get a photo • You have time to incorporate SEO • What happens if you don’t get content on time? • Pull some evergreen content • It doesn’t hurt to skip a day #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  • 21. Automate Your Schedule Use WordPress to schedule Use social media scheduling cautiously #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  • 22. Scheduling in WordPress #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  • 23. Promote on Social Media? • Facebook: Yes • Twitter: Yes • LinkedIn: Probably • Instagram: Maybe • Beware Scheduling #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  • 25. Get Today’s Slides Infomedia.com/training-videos #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  • 26. Lunch and Learn Schedule May 18 Social Media Strategy: Don’t Work Harder, Work Smarter June 15 Analytics 101: Reading and Using Your Results July 20 Get Found & Get Noticed: Make the Most of SEO and Local Search August 17 Analytics 102: Making Your Analytics Work for You September 21 Putting Words to Work: Write Your Own Website Copy October 19 Video for Beginners: Basics of Marketing and Posting Video #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)
  • 27. Like what you learned? Let us know! We’d love a review on Google+ #LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook) “Quick response time when issues arise and resolution times are fast." “Our experience with Infomedia was superb! They built an ecommerce web portal for a client of mine last year.”