Self starter in the automotive and aftermarket industry with a can do it attitude

1. John A. Watkinson III
(661) 755-9400 racerjohn@att.net
Motivated self-starter and team player with decades of experience in the sales, automotive and fleet industries
seeking a position within an organization to contribute extensive expertise and to provide opportunity for a stable
work environment.
PROFESSIONAL EXPERIENCE
BMW North America Western Region
Chemical Sales Manager March 2018 – Current
Oversee all O.E. Chemical sales for 7 states and 9 market areas for all BMW and MINI dealers within the
territory. Visit and correspond with key stakeholders such as shop foremen, parts, service and general
managers to review new and existing products within the O.E. Chemical product portfolio and TSB bulletins.
By reviewing what chemical products have low sales and suggesting strategies and channels to increase
sales and profit to the dealer, dealers and BMW North America became more profitable and satisfied.
Major Sales Accomplishments include: Converted 33 BMW and MINI dealers to BMW wheel weight program
for the first time; increased wheel weight sales by nearly 1200% year over year; converted 4 BMW dealers
to bulk chemicals including brake clean, car wash and rinse against agent.
Autologic Diagnostic Southern California Territory, CA
Sales Specialist June 2016-September 2017
Oversee all sales for the Southern California territory for Automotive European diagnostic equipment.
Responsibilities include: thorough understanding of product, establishing sales leads, scheduling
appointments and demos, informing customer on importance of customer technical support subscriptions,
attend corporate meetings and trainings in New York as necessary, and more.
Major Sales Accomplishments include: #1 salesperson in the company Q3, 2016 – Q1, 2017 with up to
130% of target sales quota for both new equipment sales and customer technical support subscriptions.
Lawson Products Los Angeles Territory, CA
Area Sales Manager January 2014-June 2016
Service and maintain existing business accounts. Actively seek and open new accounts, which involved
changing cabinets and rebranding product. Inform and train all customers of new products and monthly
specials. Provide overall support to customers across the operating territory.
Major Sales Accomplishments include: Established the Lawson brand in a new territory with $245,000 in
sales (165% of sales goal in 2014).
Aims Automotive Managements Systems Simi Valley, CA
Area Sales Manager June 2013-December 2013
Service and maintain current business accounts. Actively seek new accounts and business opportunities.
Inform customers of new products such as Exide batteries and provide support for any issues or questions.
Maintain accurate inventory. Develop sales strategy with customers to inform them of programs to increase
customer profit. Focused on customer relations, to help rebuild struggling company.
Fast Undercar Ventura, CA
Regional Sales Manager March 2008- June 2013
Manage outside sales for two automotive wholesale warehouses in Ventura and Santa Barbara. Duties
include: maintaining relationships between customers and warehouse to ensure expedient delivery and
client support, responsible for staying on budget. Introduce, educate and sell new products to customers.
Major Sales Accomplishments include: establish new product, Exide batteries, to multiple customers,
including a chain of 17 Big Brand Tire stores. Increased sales at multiple locations by 50%; reestablished
multiple previous customers who were no longer being serviced by Fast Undercar.
H&H wholesale/fleet truck parts Pacoima, CA
Account Specialist May 2007- March 2008
Wholesale auto and fleet truck parts outside sales.
Kar Products / Barns Distribution Cleveland, OH
West Coast Sales Specialist February 1997- May 2007
Major Sales Accomplishments include: 2-time Winner’s Circle (exceeding sales quota); 2-time Most Growth
of New Business Award; Most New Account Volume Award, Most New Account Dollars Award
OTHER AWARDS, ACCOMPLISHMENTS AND MEMBERSHIPS
NASCAR Grand American Modified Champion, Irwindale Speedway 2002 & 2006
Dorman Products Most Sales Growth, West Coast Award 1995