1. REMCO P. TEN BRINK
148 CEDAR WOODSDRIVE MOBILE(804)241-5653
LOVELAND, OH 45140 REMCO.P.TENBRINK@GMAIL.COM
Sales professional with extensive experience in the consumer packaged goods industry,
including sales, sales leadership, trade programs, category management, sales and supply chain
analytics. Experience includes a variety of national and regional accounts and trade channels.
Key leadership strengths include driving results through collaboration with key stakeholders,
people developments, change leadership and fostering cross functional partnerships.
PROFESSIONAL EXPERIENCE
ALTRIA GROUP DISTRIBUTION COMPANY 2005 – 2016
SeniorAccountManager -Kroger Team, Cincinnati,OH 2007 – 2016
Led the development and execution of annual strategic business plans to grow market share for key Altria
brands, as well as strengthen Kroger’s share of market.
 Led the implementation of annual plans forall 20 Kroger divisions and 6 Peytonwarehouses
 Provideddirection, resources and business/goal updates to 20 AGDC AccountManager non-direct
reports with responsibility forselling and execution at Kroger divisions and Peytonwarehouses
Key achievements:
 Accountable fortop 5 national retailer with sales exceeding $500,000,000
 Negotiated Kroger’s contract participation level increase from 2 to 5 (the highest level).
o The higher level contractprovided Kroger with incremental promotional support from
Marlboro, enabling an additional 14 Kroger divisions to become price competitive
o 8 of the 14 divisions further invested in Marlboro pricing to become market price leaders
o Successfully introduced on average 2 or 3 new Marlboro brands per year, achieving 95%
distribution in ~2weeks
o Sold Kroger on the added-value impact forseasonal distributions and Kroger agreed to
execute 5 seasonal distributions annually since 2012
o Marlboro market share increased ~1.4 pp and Kroger’s share of market by ~1.1 pp
o Grew annual Marlboro share 6 times over an 8 year period resulting in Marlboro contributing
more than 50% of Kroger’s industry volume (~10pp higher than the national average)
o Kroger gained Marlboro Share of Market for5 consecutiveyears
 Led integration of 3 new strategic acquisitions forAltria, JMC Cigars (2009), UST (2010) and
NuMark (2013)
 Successfully sold USTand JMC on the purchase of 1,140 OTP Fuel Center fixtures at a cost of
~$1,000,000 to increase B&M and UST brand presence and inventory
o Gained 27,000+ points of distribution for USTand B&M
o Grew volume and market share for3 straight years after installation of fixtures
 Secured Altria’s first-ever invitation to participate in the Kroger Collaborative Planning
Partnership
 Working closely with Kroger analyst, reduced and updated over 1,400 POGsdown to fewerthan
500
 Led Kroger C-Stores from 2007 through 2014
National Manager– SalesMerchandising(Trade Marketing)-Richmond,VA, 2006– 2007

2. Managed Philip Morris USA’s national retail trade marketing program
 Developed the successful national sales launch of new retail trade program – Retail Leaders 2007,
including the introduction of a new highest level CMO 5
o CMO 5 accounts increased Marlboro share growth faster than any other CMO level
 Managed retail trade marketing budget of ~$1billion (funding forRL 2007 trade marketing
elements)
 Developed national sales communications (internal & external) related to retail trade programs
 Collaborated withlegal, finance and key internal and retail stakeholders to develop mutually
beneficial agreements
 Organized field sales forceand key customer focus groups to improve RL 2007 and gain
acceptance
UnitManager – Richmond,VA 2005-2006
Managed, trained and mentored a team of Territory Sales Managers forCentral and Western Virginia.
Nabisco/Kraft Foods 1997-2005
DistrictManager – NorthernNew Jersey
 Led 12 Customer Sales Representatives and one District Supervisor with responsibility for 7 full-time
Merchandisers and 7 part-time Merchandisers
 Responsible for mentoring, recruiting as well as all holding team accountable for reaching sales objectives
 Managed a $1,600,00 labor budget and consistently exceeded the ~$20,600,000 annual sales goal
ManagerSpecialProjects – East Hanover,NJ (NabiscoHQ)
 Field expert on special project team focusedon integrating several outdated sales platforms into
one seamless sales platform for all HQ and field sales systems
AccountExecutive(Meijer) – Grand Rapids,MI
 Managed Nabisco’s largest regional and 14th largest national customer
 Key responsibilities included negotiating Nabisco’s annual marketing contract, developing and
implementing Meijer specific marketing programs, analyzing business trends and opportunities,
managing the trade marketing budget and communicating goals/objectives to Nabisco retail teams
Pepsi-Cola Company 1991-1997
MarketingDevelopment Representative– Richmond,VA
 Managed 18 on-premise accounts, representing ~$18MMin revenue forcentral and south Virginia,
including the Richmond Braves, Virginia Commonwealth University and the Richmond Coliseum
AccountDevelopment Representative– NewportNews,VA
 Responsible foracquiring new customers and developing small chain and on-premise customers
 Exceeded sales goals for22 out of 23 sales periods and in 1994 was a member of the Market Unit
of the Year
 From 1993 through 1995 managed Pepsi-Cola sponsorship events at Anheuser Bush Gold classic
Sales Representative– Baltimore, MD
Other Languages: Dutch - Proficient
Education
University of Richmond, Richmond, VA
BA, Political Science
Activities and Societies: Intramural Sports, Political Campaign Volunteer, Sigma Phi Epsilon