1. Tony Berlingieri
Plymouth, MI 48170
Phone: 734-548-2982(C)
tonyberlingieri@gmail.com
www.linkedin.com/in/tony-berlingieri-190a2214
Profile
Profit driven and customer centric sales manager with over 25 years of success in both the OEM and Automotive
Aftermarket. Technically savvy with a solid understanding of research & development combined with an innovative and
experienced management approach. Well practiced in partnering with design and engineering teams to develop
products that capture key accounts and expand market share. This unique combination of technical, marketing and sales
skills leads to quantifiable success in overseeing the planning, organization, implementation and evaluation of all sales
and marketing activities within an organization.
Professional Experience
Rassini International Inc. Plymouth, MI
Preeminent supplier of leaf springs, coil springs and brake components to NAFTA OE light duty truck and car markets
with $1+B in sales. Based in Mexico and holds 100% market share in NAFTA OE light duty leaf spring sales.
2008-Current Business Unit Manager – Aftermarket
Responsibilities
 Managed up to five direct managerial and six indirect reports
 Start up and manage sales of leaf & coil springs to Aftermarket Channels in North American
 Launch R4Tech® Suspension brand to the SEMA market
 Manage supply agreement with corporate partner, (Firestone Inc.), to bring R4Tech® brand to the retail
and commercial markets through Firestone’s international distribution network
 Transition program to OEM market channel
Selected Accomplishments
 Established best practices for all internal processes of new business unit including; qualifying vendors,
contract manufacturing, price structuring, sales, marketing, accounting, forecasting, reporting, third party
warehousing and logistics.
 Lead design and engineering team to develop R4Tech®product line applications
 Successfully expanded application range of R4Tech® brand and produced sales increases of 25% YOY in the
fleet OEM, ambulance, RV, work truck, shuttle bus and people mover markets in North America
Precision Gear/Alloy USA/Reider Racing Taylor MI
A privately owned market leader in aftermarket performance and replacement differential components with sales in
excess of $13M. Brands were positioned to sell in both retail and wholesale market channels.
2006-2008 Division Manager
2005-2006 Director of Sales and Marketing
2003-2004 Director of Marketing
Responsibilities
 Managed up to five direct managerial reports
 Work collaboratively with head office to monitor sales, inventory levels, receivables, new product
development and sales/marketing strategies
Selected Accomplishment
 Reduced site costs by 8% through re-organization of budget & personnel tasks
 Consistently met monthly sales and stretch goals
 Specialized in new account development

2. Skyjacker Suspension Inc. West Monroe, LA
Privately owned aftermarket suspension company founded in 1975. Held twenty five percent market share in its
category with $20M in sales.
1999-2003 Director of Sales & Marketing
Responsibilities
 Tasked with changing company’s business model from B2C (mail order retail) to B2B (wholesale only)
 Worked cooperatively with C-level management to maintain all existing accounts & establish new business
 Directed sales team to meet corporate sales objectives and establish new business
 Managed up to four direct managerial reports as well as three contracted regional outside sales
representative agencies
 Directed marketing department within annual print/digital media and trade show event budgets
Selected Accomplishments
 Lead team to increase sales volume by 300% over four years from $6.5M to $20M
 Played a key role in creating the Rock Ready® suspension line and bringing it to market
 Devised & oversaw the implementation of the company’s digital dealer referral and co-op advertising
programs
 Built excellent relationships with Buyers, Category Managers and Directors at SEMA’s largest warehouse
distributors
Ancaster 4x4 Center Hamilton, Ontario Canada
Start-up enterprise in performance aftermarket part sales for cars and light trucks.
1989-1999 Founder/President
Responsibilities
 Founded automotive aftermarket parts sales, installation and distribution company and was involved in
every aspect of its day-to-day operations
Selected Accomplishments
 Captured a niche market in off-road products became regionally known for expertise in drive train, gearing
and suspension sales and service
 Managed six direct reports and grew annual sales to $2.5M
 Nurtured the company to profitability and sold it after 11 years
Education
1982-1986
Mohawk College of Applied Arts & Technology Hamilton, Ontario Canada
Motive Power Technology
 Areas of study included all aspects of motive power with focus on gear train principles and chassis systems
 Graduated with honors & earned inter-provincial seal
Other
Languages English, Italian
Citizenships American, Canadian
Software Microsoft Suite, Fishbowl Inventory, Quick Books and Volusion e-Commerce
Further Development Karrass Effective Negotiating, Advanced Excel, Six Sigma Champion
Community Involvement Special Olympics of Michigan, Northridge Church