Presentation for portfolio website.

1. PERSONAL BRAND EXPLORATION
Jake Dagostino
Project & Portfolio I: Week 1
JULY 2, 2023

2. Hello, my name is Jake Dagostino, I am
currently a student in the Dan Patrick School of
Sportscasting at Full Sail University. However, I
wasn’t a fan of sports until 2016 when I fell in
love with the NFL Draft. I decided that I wanted
to try out for football myself but wasn’t able to
play for the team because there weren’t enough
kids at my size to field a team. It turned out to be
a blessing in disguise though I was offered to be
the announcer of the team instead. A role I
would hold for my 4 years of high school and I
would also eventually announce for my high
school football team as well. I hope to be a play-
by-play announcer for a major sports media
company in the future.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Anchor
• Announcer
• Host
BRAND ARCHETYPE - As an
Entertainer archetype I am
someone who provides joy to their
consumers through things such as
humor while giving them
entertainment in their day-to-day
life.
Entertainer for Sports Media
Picture Relevant
to Your Industry
Goes Here

4. Recruiters and Hiring Managers at Sports Media Companies
TARGET AUDIENCE
Taylor Monti
Outreach Plan:
• Compile on-camera work for demo and put together
resume.
• Reach out through LinkedIn.
• Follow up via email 3 days later if there is no reply.
Talent Acquisition at ESPN
Gene White
Outreach Plan:
• Compile on-camera work for demo and put together
resume.
• Reach out through LinkedIn.
• Follow up via email 3 days later if there is no reply.
Talent Acquisition for FOX
Sports at FOX Corporation
Jon Bobrow Outreach Plan:
• Compile on-camera work for demo and put together
resume.
• Reach out through LinkedIn.
• Follow up via email 3 days later if there is no reply.
Talent Acquisition Manager
at Barstool Sports

5. GOALS
Short Term: (Immediately After Graduation, 2025)
• Have an entry level position at a media company.
‣I will have over 100 LinkedIn connections by
March 1, 2025.
Mid Term: (2028-2033)
• Be on-camera talent for a sports media company.
‣I will have 100k followers combined on social
media platforms by July 1, 2033.
Long Term: (2038-2043)
• Play-by-play announcer for a major media company
‣I will have 1 million followers combined on
social media platforms by July 1, 2040.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Video Editing
SOFT
HARD
Novice / Adept / Expert
Spreadsheet software Novice / Adept / Expert
Announcing Novice / Adept / Expert
Sports Knowledge Novice / Adept / Expert
Computers and Electronics
SOFT
HARD
Novice / Adept / Expert
Sales and Marketing Novice / Adept / Expert
Speaking Novice / Adept / Expert
Active Listening Novice / Adept / Expert

7. I help a sports media company do higher sales by providing
entertainment.
PROMISE

8. CREDENTIALS
Work Experience:
• High School Football Team Announcer
(2020-2021)
Education:
• Sportscasting, B.S., Full Sail University (Exp. 2022-2025)
Volunteer Work:
• Pop Warner Football Team Announcer
(2018-2021)
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Tyler Boronski
Industry Experience:
• Television News Reporter - MyNBC5,
WPTZ
• On-Air Host/Reporter - Dirty Water
Media
Education:
• Sportscasting, B.S., Full Sail University (Exp. 2017-
2019)
Leadership Experience:
• Pro Bowl Experience Brand Ambassador
• Sports Broadcaster - Rollins College
Skills and Proficiencies:
• Interviewing - 13 endorsements
• Video Production - 12 endorsements
• Social Media - 4 endorsements
Jake Dagostino
Overall Online Presence:
• 500+ connections, banner image is customized,
professional headshot, Very detailed profile, Has
published articles, Is active on other social media, Does
not appear that their LinkedIn URL is customized
• Grade: Superior, 90 out of 100
Industry Experience:
• Football Team Announcer - BRHS
Education:
• Sportscasting, B.S., Full Sail University (Exp. 2022-
2025)
Leadership Experience:
• Pop Warner Football Team Announcer (2018-2021)
• Assistant Pop Warner Student Football Coach
Skills and Proficiencies:
• Speaking - 0 endorsements
• Active Listening - 0 endorsements
• Computers and Electronics - 0 endorsements
Overall Online Presence:
• 14 connections, banner image is customized,
professional headshot, Somewhat detailed profile, 1
published articles, Not active on other social media,
LinkedIn URL is customized
• Grade: Below Average, 45 out of 100

10. COMPETITION
Jake Rongholt
Noteworthy Experience:
• Weekday Sports Reporter/Weekend Sports Anchor -
WGEM TV
• Freelance Writer - Pro Football Action
Jake Dagostino
Industry Experience:
• Weekend Sports Anchor - WCJB
TV20
Education:
• Sportscasting, B.S., Full Sail University (Exp. 2018-
2019)
Skills and Proficiencies:
• Broadcasting - 23 endorsements
• Storytelling - 14 endorsements
• Editing - 10 endorsements
Overall Online Presence:
• 500+ connections, banner image is customized,
professional headshot, Very detailed profile, Has
published articles, Is active on other social media, Does
appear that their LinkedIn URL is customized
• Grade: Superior, 95 out of 100
Industry Experience:
• Football Team Announcer - BRHS
Education:
• Sportscasting, B.S., Full Sail University (Exp. 2022-
2025)
Leadership Experience:
• Pop Warner Football Team Announcer (2018-2021)
• Assistant Pop Warner Student Football Coach
Skills and Proficiencies:
• Speaking - 0 endorsements
• Active Listening - 0 endorsements
• Computers and Electronics - 0 endorsements
Overall Online Presence:
• 14 connections, banner image is customized,
professional headshot, Somewhat detailed profile, 1
published articles, Not active on other social media,
LinkedIn URL is customized
• Grade: Below Average, 45 out of 100

11. BRAND POSITION
For Recruiters and Hiring Managers at Sports
Media Companies who are looking for
broadcasters, I provide a both a new, young
perspective and a passionate attitude because I
have been announcing games since my freshman
year of High School.
JAKE DAGOSTINO

12. NETWORKING &
MARKETING
Industry Events & Organizations
• How to boost your career using the media
‣ Jul 13, 2023 | Online
• Clubhouse for Business
‣ Jul 5, 2023 | Online
• Social Media Marketing Strategy 101
‣ Jul 5, 2023 | Online
Digital Marketing
• Primary Content: I will post sports takes, sports related
videos, and humorous videos/takes/memes related to sports.
• Primary Tools: I will use Twitter, Instagram, and TikTok and
try to post daily on each platform.
• Website: I will find ways to promote my site on different social
media platforms.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a mentor with over 20 years of experience
either in-front of or behind the camera at a company
such as ESPN July 2023 TO July 2024
Formal Education
• Sportscasting, B.S., Full Sail University (Exp. 2022-
2025)
Technical Skills
• Video Editing - Full Sail University, March 2025
• Spreadsheet software - Full Sail University, March 2025
• Computers and Electronics - Full Sail University, March
2025
Soft Skills
• Speaking - Full Sail University, March 2025
• Active Listening - Full Sail University, March 2025
• Announcing - Full Sail University, March 2025

14. Jake Dagostino
You know how sports fans nowadays say how they are tired of how boring
some game broadcasts can be? Well I am currently a student at Full Sail
University and have a very comedic and high energy approach to a
broadcast. In fact I already have 3+ years of experience announcing games
as I spent my whole time in high school being the pop warner and high
school teams announcers.

15. REFERENCES
“27-3011.00 - Broadcast Announcers and Radio Disc Jockeys.”
O*NET OnLine, www.onetonline.org/link/summary/27-3011.00.
Accessed 2 July 2023. (Slide 3, 7 & 13)
Taylor Monti - Recruiter - ESPN | LinkedIn,
www.linkedin.com/in/taylormonti. Accessed 2 July 2023. (Slide
4)
Jon Bobrow | Linkedin, www.linkedin.com/in/jonbobrow.
Accessed 2 July 2023. (Slide 4)
Jake Dagostino - Full Sail University - Orlando, Florida ... -
Linkedin, www.linkedin.com/in/jake-dagostino-6a9452216.
Accessed 2 July 2023. (Slide 8-10)
Tyler Boronski - Burlington, Vermont, United States - Linkedin,
www.linkedin.com/in/tyler-boronski-476786159. Accessed 2
July 2023. (Slide 9)
Jake Rongholt - Weekend Sports Anchor - WCJB TV20 |
Linkedin, www.linkedin.com/in/jakerongholt. Accessed 2 July
2023. (Slide 10)
“How to Boost Your Career Using the Media - Guaranteed
Success!” LinkedIn,
www.linkedin.com/events/7075428955511549952/. Accessed
2 July 2023. (Slide 12)
“Clubhouse for Business: Clubs / Houses / Events / Rooms /
Social Audio.” LinkedIn,
www.linkedin.com/events/6966063925805137920/. Accessed
2 July 2023. (Slide 12)
“Live Coffee Chats with Lexi B Presents Social Media
Marketing Strategy 101.” LinkedIn,
www.linkedin.com/events/7079498478619385856/. Accessed
2 July 2023. (Slide 12)