1. Joe Hicks
630 Travis Street - Marshfield, MO 65706 – (417) 861-2526 – joseph.hicks79@gmail.com
Summary of Qualifications
Territory Sales Representative with 18 years’ of cumulative sales experience. Proven track
record of ideating and implementing successful sales techniques and generating revenue
worth $17+ million sales in all market conditions whilst exceeded company goals. Successful
in uncovering hidden sales opportunities both in new and existing territory. Outstanding
relationship building and presentation sales skills. Intrinsically driven to succeed.
Professional Experience
Daktronics Inc. 2000 – Present
Sales Representative:
Successfully selling 5 product lines to schools, parks and recreation facilities, private and
public colleges, business owners and Architect firms.
Increased sales during the first year by 500% by turning a negative profit margin sales
office to profitable.
Average $900 thousand yearly sales, with top sales reaching $1.7 million. I have been
able to exceed company goal each year.
Key sales achievements: increased sales 100% in 2012, win ratio 95%, 2013 sales
increase156% win ratio 92%.
85% returning clients accomplished by attending sales events, social gatherings,
conventions, expanding knowledge base of product and honing the ability to
understand client’s needs.
Set up and organize monthly sales lunch presentation to decision makers for each district
with average 20 attendances
Organize sales travel trips.
Extremely skilled in gaining and sustaining trust from clients.
Convert clients from selling or buying competitor equipment to selling and buying
exclusive Daktronics product line.
Excellent sales presentation skills in large audiences.
Manage comprehensive sales projects ranging from $5 thousand to over $600 thousand-
dollar from start of sales to install and operation.
Coordinate sales meetings with contractors and architect firms on new construction
projects.
Expanded sales territory into Arkansas and gained an additional 100+ clients.
Analyzed sales market conditions and identified both new and existing sales
opportunities.
Developed and disseminated semi-annual sales forecast.
Frequently interacts with staff discussing sales strategy, quoting and ordering.
Proficient in Sales Force, Excel and Power Point software to organize and monitor sales
opportunities, meetings and forecasting.
2. Supervisor comments: “Joe’s success stems from his personal relationships with customers”,
“Great use of time to attend pre- bid meetings and bid openings”, huge sales success with
CSD largely because of Joe’s work getting Springfield Schools on board, which was not
easy”
Education:
Drury University – Springfield, MO
Associate of Business, 2008
DeVry University – Kansas City, MO
Associate of Applied Science – Electronic/Technical, 2000
Project Highlights
Achieved a million-dollar sale to Springfield school district without district bidding project.
$600 thousand sale to Webb city school district without bidding.
$400 thousand sale to Carl Junction School district without bidding.
$100 thousand sale to Waynesville school district without bidding. Notably, the previous
representative could not find a new sell opportunity at this school. My penchant for
building and sustaining strong relationships allowed me to share a good rapport with the
decision maker who requested to plug me in this sale.
$400 thousand sale to Bentonville School. Converted the school from being purchased
exclusively by a competitor to Daktronics without bidding.
Converted Coke-Cola from purchasing competitor equipment to promoting/purchasing
Daktronics equipment - turning it into a 16-year-old relationship still going strong.
3. REFERENCES
Steve Verheyen Mark Nix
Operations Director Owner
Reeds Spring School District Sage Electric
Reeds Spring, MO Nixa, MO
(417) 272-8173 #4015 (417) 839-7919
sverheyen@wolves.k12.mo.us mnix@sagenixa.com
Reece Lancaster
Owner
Lancaster Sign Company
4403 s. Range LN Road
Joplin, MO 64804
(417) 782-7200
Reece@lancastersigns.com
Mark Fisher
Athletic Director
Springfield Public Schools – Former
Drury University – Current
Springfield, MO
(417)-840-0602
mfisher005@drury.edu
Joe Easter:
Coach
Cabool, MO
(417)-926-8780
Tom Wilson:
Coke-Cola Bottling Company Representative - Former
Springfield, MO
(417)-893-8185
John Link
Superintendent
Jackson, MO
(417) 840-5113
jlink@jr2mail.org
