1. J O R D Y B E L L O TTO , BA
15 Millburn Drive, Toronto, Ontario, M9B 2W8
Telephone: 416.822.1550 / 416.621.6257
E-mail: jordy.bellotto@rogers.com
Linkedin: http://ca.linkedin.com/in/jordybellotto
PROFILE: A sales and strategic marketing professional with over 15 years experience in the food,
media, and publication industries. A strategic thinker who is able to promote business opportunities and
integrate sales efforts with organizational goals and mission. An innovative professional with the ability
to create a promotional plan, implement it, and then ensure success using various marketing/sales
strategies and initiatives. A proactive leader with the ability to see the big picture, translate the big picture
into action and action into results.
CORE COMPETENCIES
 Team Leadership  B2B Sales  Account Management
 Territory Management  Customer Service  Contract Negotiation
 Competitive Analysis  Sales Forecasting & Planning  Strategic Marketing Plans
 Relationship Management  Business Development  Proposals
HIGHLIGHTS OF QUALIFICATIONS
 Over 15 years of experience in the sales profession with a Bachelors of Arts degree
 Effective communication and relationship building skills with sensitivity to multiculturalism
 Solid team player and leader with ability to work independently meeting deadlines and targets
 Effective time management, organizational, conflict resolution and decision making skills
 Excellent knowledge of emerging and contemporary sales tools, trends, strategies and legal aspects
 Professional computer skills, including MS Office Suite, Internet, Intranet, Email and Social Media
 Tenacious, competitive and persistent ambassador of sales renowned for sourcing and securing new
opportunities, delivering compelling proposals to entice a buy
 Ability to gather data from multiple sources to acquire a deep understanding of customer needs and
consumer buying trends
PROFESSIONAL EXPERIENCE
Sales Representative- Kraft Foods Canada, Toronto, ON 2012-2014
 Grew customer's and Kraft Foods’ business at the retail level through selling, planning, ordering,
merchandising and distribution
 Effectively managed activities such as merchandising, shelving and pricing with consideration of
periodic targets and goals
 Managed a sales territory of 32 diverse accounts, evaluating the unique aspects of each individual
account and strategically selling to client's specific needs
 Utilized fact-based selling tools and market information to secure new product distribution; selling in
major seasonal promotions (Back to School, Cheesefest, Festive) presenting cross-merchandising ideas
and identifying other opportunities for new sales growth
 Increased revenues on new brands by 20-25% (Tassimo coffee, Miracle Whip, Nabob Coffee, Mio
drink enhancers)
 Coached and trained new hires according to organizational guidelines and operating policies
 Effectively participated in promotional campaigns and assisted in development of marketing strategies
 Solved and resolved conflicts and issues related with sales ensuring mutual interest and business
retention

2. Jordy Bellotto, BA 416.822.1550 / 416.621.6257 jordy.bellotto@rogers.com
Account Manager- Business Information Group, Toronto, ON 2007-2012
 Acknowledged for resilience taking an aggressive perspective to uncovering and pursuing new display
and website advertising business opportunities for two publications (Building Magazine and Hardware
& Home Centre Magazine) as the global economy experienced a dramatic downturn
 Proactively engaged the core U.S.-based audience developing and delivering effective and persuasive
customized sales presentations to compel awareness
 Played the pivotal sales lead role in growing Building Magazine’s online advertising by 20%,
explaining the benefits of online promotion to complement print advertising
 Stimulated interest in the Hardware & Home Centre publication after an underperforming 10 year
existence. Worked with the Editor to modernize and change the focus and direction initiating a new
products page
 Zealously generated new business through energetic prospecting and cold calling, elevating the
customer base by 20% consistently surpassing print and online sales quotas
Advertising Sales Representative-Toronto Community News, Toronto, ON 2006-2007
 Gained a reputation as a fearless performer securing acknowledgement as the Top Seller for real estate
advertising in the Etobicoke Guardian and Bloor-West Villager weekly newspapers and with the top 3
Real Estate Representatives across the GTA
 Encouraged open dialogue with a diverse clientele to understand their needs and worked alongside
clients and Graphic Artists to design advertisements
 Acted as the conduit between customers and the production staff on content, schedule and design,
strengthening customer service by portraying an unwavering level of support
 Conducted research, developed and implemented strategic marketing plans to reinforce the ability to
sell
 Utilized marketing data to develop customized sales programs to advance the brand
Advertising Sales Representative-Yellow Pages Group, Toronto, ON 1990-2006
 Acquired a deep knowledge of sales and marketing techniques and consumer buying trends as Yellow
Pages adjusted to the emergence of web-based advertising in parallel with traditional print media
 Delivered consistent net revenue serviced ratings between 15% and peaking at 20%, gaining
recognition in the top quartile of 60 Sales Representatives
 Recipient of the “Grand Club Award” granted for increasing monthly net revenue over $1,000 per
account
 Won multiple annual “Outstanding Customer Service” awards for providing exemplary service.
 Pinpointed potential clients and prepared gripping and detailed sales presentations based on customer
needs generating over $700,000 per annum
 Developed a reputation for a high level of up-selling to small accounts utilizing effective account
development strategies propelling revenue by 25%
 Maintained high customer satisfaction levels delivering an above average retention
EDUCATION AND PROFESSIONAL DEVELOPMENT
Multimedia Workshops-Bell Actimedia, Toronto, ON 1998-2006
Bachelor of Arts-York University, Toronto, ON 1985