Senior Level Advertising Sales Executive

1. HAL MOSS
174 Blossom Trail NE
Cleveland, TN 37312
859.749.9249
HalHR2500@aol.com
SUMMARY
 Highly motivated and experienced senior executive with proven history of
business development success in domestic and international advertising sales,
service, marketing and client management.
 Set company sales records for increasing sales revenue from $200,000 to $1-
million in 3 years. Grew territory market share from 15% to 70% in 3 years.
 Coordinated critical initiatives that created new revenue streams thru
innovative sales strategies, including customized initiatives, specific to each
client’s unique needs.
 Highly motivated leader, consistent new business development, client
relationships built on integrity and trust, excellent communication skills.
MANAGEMENT
 22 years sales management experience specializing in high volume sales and
client management and developed new business thru strategic planning.
 Produced multimedia proposals for clients to utilize print, online, social media
spread across an extensive stable of products.
 Traveled extensively in territory developing new business thru personal client
vists, industry events, trade shows, etc.
 Trained sales staff in lead development, client management, sales strategies.
MARKETING
 Created regional and international sales initiatives for clients targeting their
local markets in addition to national exposure for their products and services.
 Coordinated ideas with client base to customize their marketing needs.
FINANCIAL
 Prepared monthly and yearly budgets and forecasts and provided detailed
profit/cost analysis for each project.
 Worked with accounting department going over each client's detailed billing
and payment history, meeting deadlines associated with fiscal requirements.
WORK EXPERIENCE:
DAILY RACING FORM October 2012-July 2016
Senior Advertising Division Manager-DRF Breeding
Lexington, KY
Increased sales from $100,000 to over $900,000 in 3 year period. I
spearheaded the sales for DRF Breeding, a new division of Daily Racing Form.
THOROUGHBRED TIMES August 2004-September 2012
Advertising Account Executive/Senior Territory Manager
Lexington, KY
Managed 25 state area. Responsible for advertising space to clients, including
stallion and breeding farms, racetracks and equine product companies
EDUCATION
B.B.A., University of Kentucky, graduated with 3.66 GPA and honors in Bus. Adm.