1. Factual Writing
Instruction Manual
Factual writing is used to convey essential or informative
information about a place, product or about an event or
article.
I chose to analyse the user manual for this novelty batman
toy car. The manual was produced by Kenner, an American
toy company to instruct users on the operation and
assembly of their 1997 toy replica of the Batmobile from
the film franchise ‘Batman’.
The fonts and styling of the text works to draw the
attention of the reader and guide them across the page in
the correct manor. The numbers ‘1’, ‘2’, ‘3’ and ‘4’ are bold
and larger than the informative text to clearly guide the
reader while also making the manual more interesting to
look at. This is probably done to make the user manual
easier to read by the younger audience that this product is
aimed at.
It is important in this example that the language is concise
and very easy to understand because a child (the target
audience for any advertisement or design) needs to be able
to learn how to assemble and operate this item.
The instructions are clearly marked and and illustrated to
make them as easy as possible to follow for owners of all
ages.
The information is also clear, precise and accurate meaning
that the user will not be confused by the instructions when
attempting to use them.
3. Factual Writing
Leaflet
This is an advertisement leaflet for a summer camp for children. It is a
colourful and aesthetically pleasing piece of work designed to appeal to
both adults and parents. The colours will instantly grab the attention of
any reader and are more than likely intended to stand out against a crowd
of other leaflets from other local and non-local businesses.
The text and fonts used reflect this intention using large and emotive text
that will clearly define what is being advertised by the leaflet.
In my analysis of a leaflet I chose this summer
camp advertisement.
The use of imagery against a colourful
background and factual, important text helps
to make the leaflet seem consise. This is made
even more apparent as the most important
pieces of information such as price, times and
dates as well as ages ranges for the classes
and activities available are shown in bold and
colourful text boxes to draw the reader
towards them.
This use of visual hierarchy helps to streamline
the reading experience and allows the reader
to glean important information quickly or read
more in depth if necessary. This is a very
important feature to utilise when constructing
a leaflet as the reader may sometimes be
speed reading a large bunch and you want
your leaflet to stand out against all other as
the best, most informative and most exciting.
The theming used also promotes the whole
summer camp aesthetic and therefore works
well to compliment the ideas of what a parent
or child would expect from a summer camp.
Factual writing can be found in the text
describing the camp and it’s activities as well
as the pricing and timings available.
5. Factual Writing
Factual Journalism Typography
The text used on this magazine cover is heavily
stylised in fitting with its image and the articles and
headline advertised.
The colours used are bright and well defined
helping the reader to more easily see what text
belongs to what article.
The articles that are included on this page are
tailored to the specific audience that reads this
magazine: those interested in music and well
established rock, punk and metal bands.
The page is titled, ‘NEWS’ which establishes exactly
to the reader what to expect the page to contain
and detail and the headlines of the articles
included are emotive and in all caps to draw in the
reader and create a sense of urgency and
importance around them. For example ‘SLASH GETS
FIXED UP’ makes an avid fan or reader think about
the possible injury or issue being addressed and
why the need to be fixed. It peaks interest and
grabs the attention of the reader through it’s use of
strong and simple language.
The font of all text throughout this page is
consistent and therefore helps to promote a sense
of continuity across all the articles included.
