2. Leaflets
change4life
Bold yellow colour makes
this leaflet eye-catching.
Suggests the audience of
children.
Lower case,
informal title.
Direct and
personal.
Easy to read
format that
uses isolated
and minimal
text – simple.
Fun and
entertaining
images that
support the
text.
More formal text –
written for the parents
to read?
3. This leaflet is well made
for a target audience of
a child and their
parents.
The front page of the
leaflet is designed to
catch the eye of a child
with interesting pictures
and an easy to
understand layout. It
has clear, bold subtitles
and plays with the
numbers in the font in a
childish manner. This is
effective because it is
more appealing to the
child that is looking at it
and so will have their
attention span for
longer.
Leaflets
change4life
The more formal next page is for the parents of the
child that are concerned with keeping their child active,
healthy and making good lifestyle choices.
The subtitles are in a blue, bold font and ask questions
which the below part then explains. It’s nicely
paragraphed and so is digestible by the reader and
doesn’t bore them or lose their interest. It uses
language such as ‘your child’ and ‘you’ to make the
reader feel included and relevant.
4. Instruction
Manuals
All capital letters and
bold text. White text on
black to contrast – stands
out.
Zoomed in picture
that highlights the
essential instructions.
Imperative verbs
that command the
reader to do
something. Direct
and instructive
language.
Uses numbers to structure
the text. The colour makes it
easy to read and understand.
Detailed picture of
the product that
gives the reader
visual aid.
Diagrams to
help explain
what the text is
explaining.
5. Instruction
Manuals
This product has the target
audience of a child or
possibly the child’s parents.
It uses fairly simple
language with some
specialized terminology
such as ‘BIPOD legs’ and
‘DART EXTENDED CLIP’
which could cause confusion
for a small child.
The layout is effective as it is
broke down into 6 sections
under different
subheadings. It is concise in
the language that it uses
which are primarily
imperative verbs that
instruct the child what to
do.
There is an extensive use of images and annotation to
help explain what to do and to make it more
accessible. This is because children are more visual
learners and so this format will help them set up the
toy more efficiently.
The use of colour is also well done. Generally, most
instruction manuals use just black and white printing
because it’s cheaper. But this manual has colour on
certain sections of the gun to make it more
distinguishable. The use of the bolder red colour
makes it easier to see what to do.
6. ‘How-To’ Guides
Cool, attractive
serif font that
would appeal to
students.
Incorporating
image with the
typography.
Page dividers that
separate the text
out and create a
comfortable and
spacious layout.
Use of shapes to
highlight key
points. Cream
text on red to
contrast and
stand out.
Bite-size chunks of
text that are
concise and to the
point. This guide
has a casual
register using
words such as ‘all-
nighter’ and
‘happy hour’.
Uses rebellious
imagery that
stereotypes all
students to like
rock music and
have a coloured
mohawk.
Uses bullet
points to
short-hand
statistics in a
way that isn’t
unappealing.
7. ‘How-To’ Guides
This guide is designed for students, potentially
those who go to school or college to help them
study for exams. It uses a ‘rock-y’ font for the
title that would typically be appealing to
someone who is ‘hip’ and young. The theme of
the poster is very generic and typical that all
young students are rebellious, like rock music
and have an outrageous haircut.
It’s very well spaced out and formatted in a
way that breaks down the information into
sections of advice. The use of bold and
different coloured font is effective as it makes
those words stand out.
The banners that divide the page up are
important in the use of space and make the
poster feel stylized and professional. The circles
that have cream text on red/blue are effective
as this contrasts and stands out from the other
text. Even if someone were to skim this poster,
they would still get those highlighted snippets
of information out of it.
8. Factual Journalism Uses an image to aid the
understanding of the
reader and help them
gain empathy for the
animal.
Properly sourced
statistics by
approved
organizational
bodies.
Links to other
web articles
which reference
relevant
information.
Underlined and
in blue font.
Formal,
informative
register
that
assumes
the reader
is well
educated
and
informed.
Clear San-
Serif font
that’s easy
to read and
adds
legitimacy.
Well-
paragraphed
text that looks
professional
and
approachable.
