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PERSONAL BRAND EXPLORATION
Kenneth Young
Project & Portfolio I: Week 1
June 29, 2022
I fell in love with electronic music when I was a kid and have
always had dreams of working in the industry
, at that age I was
told that I need to focus on something real like being a doctor.
The first chance I got I moved to Los Angeles to be closer to the
scene, immerse myself in it and experience as much as I can,
that brought my spark back again and with my current career
as a barber I met tons of industry people and was granted
behind the scenes access to music festivals and concerts and
got a first-hand view of how these events operate and that
made me want to pursue a career in the industry again. What
makes me unique is my willingness to try a new adventure at
the spare of the moment while being exposed to something
completely new and expanding my mind and experience in the
music business. I believe in getting the job done, being firm in
and handling situations professionally. I have a military
background as well as several years in retail management,
direct customer interaction as well as customer support on an
operations level as a customer service agent. I have never been
afraid to take on a new challenge or lead a team in a project.
IDENTITY
Picture of You
Goes Here
PROFESSION
Potential Job Titles:
• Agent/ Artist Manager
• Talent Buyer
• A&R Representative
BRAND ARCHETYPE - The
Entertainer AKA Jester, Comedian,
Performer
Having fun, making jokes being
humorous while getting the job
done in a timely and effective
manner.
Picture Relevant
to Your Industry
Goes Here
TARGET AUDIENCE
Pasquale Rotella
Outreach Plan:
• Do extensive research on the company so when I
have the opportunity to meet him I can let him know
that I spent time to know what the company is about.
• I will make contact via LinkedIn.
• I will follow up via LinkedIn after 30 days of initial
contact.
PROFILE
PICTURE
CEO at Insomniac Events
Carlos Correal
Outreach Plan:
• I will review his LinkedIn profile to know more about
him, his career and accomplishments.
• I will reach out via Instagram.
• I will follow up via Instagram 30 days after contact.
PROFILE
PICTURE Talent Buyer at Insomniac
Events
Paul Macrae Outreach Plan:
• Learn more about the company
, artists represented
and other venues that they pursue.
• I will reach out via email.
• I will follow up 30 days after contact via email.
PROFILE
PICTURE
President at Three Six Zero
Group
GOALS
Short Term: (Immediately After Graduation, 2024)
• Land an entry level job or internship with a record
label or entertainment company.
‣ Network at industry events, music festivals
and concerts to make the connections
needed for this potential opportunity. Within
a 6 month period I expect to reach this goal.
Mid Term: (2026)
• Become JR Talent Buyer for an entertainment
company.
‣ Proving myself to the company will aide me in
achieving this goal.
Long Term: (2028)
• Become Talent Buyer for an entrainment company.
‣ After working under a Talent Buyer I will have
the skills and knowledge to get promoted
and reaching my goal.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Suite
SOFT
HARD
Novice / Adept / Expert
Apple Keynote Novice / Adept / Expert
Organization Novice / Adept / Expert
Audio Recording Novice / Adept / Expert
Bachelor’s Degree
SOFT
HARD
Novice / Adept / Expert
Microsoft Suite Novice / Adept / Expert
Writing Novice / Adept / Expert
Time Management Novice / Adept / Expert
I will help bring a better experience to
music festivals and concerts.
PROMISE
CREDENTIALS
Work Experience:
• Us Army
• Retail Management
• Technical Support
• Customer Service
• Barbering
Education:
• Diploma, Audio Technology
, SAE Los
Angeles (2015)
• Music Business, B.S., Full Sail University (2024)
Volunteer Work:
• City of Hope, Cuts for Cans, Beauty to
the Streets.
Picture Relevant
to Your Industry
Goes Here
COMPETITION
TIMOTHY CORBIN
Industry Experience:
• Music Agent
• Jr Talent Buyer
Education:
• University of Northern Iowa
Leadership Experience:
• Manager
• Tour Manager
Skills and Proficiencies:
• Marketing - 0 endorsements
• Artist Relations - 0 endorsements
• Contract Negotiation - 0 endorsements
KENNETH YOUNG
Overall Online Presence:
• How many connections?392, banner image
customized?no, professionalism of headshot?Not
professional, how detailed is the profile?average, has
basics, published articles?no, active on other social
media?no, is their LinkedIn URL customized?no
• Grade: Average 50 out of 100
HEADSHOT
Industry Experience:
• None
Education:
• Full Sail University
• SAE Institute Los Angeles
• Northern Kentucky University
Leadership Experience:
• US Army
• Retail Management
Skills and Proficiencies:
• Sound Recording - 1 endorsements
• Marketing - 0 endorsements
• Microsoft Suite - 0 endorsements
Overall Online Presence:
• How many connections?81, banner image
customized?no, professionalism of headshot?
professional, how detailed is the profile?average,
published articles?no, active on other social media?
yes, is their LinkedIn URL customized?no
• Grade: Average?, 50 out of 100
COMPETITION
FIRST LAST NAME
Noteworthy Experience:
• Independent Artist
• Infanty Soldier
YOUR NAME
Industry Experience:
• Industry experience goes here
Education:
• Full Sail University
Skills and Proficiencies:
• Career Management - 2 endorsements
• Career Path Management - 1 endorsements
• Employee Engagement - 1 endorsements
Overall Online Presence:
• How many connections?497, banner image
customized?no, professionalism of headshot?no, how
detailed is the profile?average, published articles?no,
active on other social media?no, is their LinkedIn URL
customized?no
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• None
Education:
• Full Sail University
• SAE Institute Los Angeles
• Northern Kentucky University
Leadership Experience:
• US Army
• Retail Management
Skills and Proficiencies:
• Sound Recording - 1 endorsements
• Marketing - 0 endorsements
• Microsoft Suite - 0 endorsements
Overall Online Presence:
• How many connections?81, banner image
customized?no, professionalism of headshot?
professional, how detailed is the profile?average,
published articles?no, active on other social media?
yes, is their LinkedIn URL customized?no
• Grade: Average?, 50 out of 100
BRAND POSITION
For [Entertainment Companies] who [want to
improve their festival experience], I provide
[KNOWLEGE FROM THE INSIDE WITH 25 YEARS IN
ATTENDANCE OF FESTIV
ALS] because [I BRING THE
EXPERIENCE FROM AN ATTENDEE AND CAN
OFFER INPUT TO THINGS THAT GO UNNOTICED.]
“KENNY”
NETWORKING &
MARKETING
Industry Events & Organizations
• Hard Summer Music Festival
‣ July 29-31, San Bernardino, CA
• ARC Music Festival
‣ September 2-4, Chicago, IL
• Escape Halloween
‣ October 28-29, San Bernardino, CA
Digital Marketing
• Primary Content: The content that I will post will consist of
fun, humor and play that is consistent with my archetype.
• Primary Tools: I will use Facebook, Instagram, Snapchat,
TikTok and Twitter I will use hootsuite, Tweetdeck, personal
blog. I will post daily content in text, photo and video
formats.
• Website: I will post content that is relevant to myself, skills
and experiences.
Picture of You
Goes Here
PROFESSIONAL DEVELOPMENT
Mentor
• I will seek out a mentor who has become successful in
the same path that I am wishing to take, I would like
for them to have experience in the experiences that I
am seeking 07
/22 EST. PARTNERSHIP
Formal Education
• Entertainment Business B.S., Full Sail University 2024
Technical Skills
• Data Analysis & Reporting, May 2022
• Marketing, April 2022
• Creative Presentation, November 2021
Soft Skills
• Psyhchology of Play
, December 2021
• Business Law
, June 2022
• Business Management, March 2022
KENNETH YOUNG
You know how some people complain about the
same acts at festivals? Well what I do is see who the people
actually want to see and get those artists booked to create a better
experience.
“
REFERENCES
Young, K. (n.d.). Kenneth Young. Https:/
/
Www.Linkedin.Com/in/Kenneth-y-A82826b7
/.
Retrieved July 1, 2022, from https:/
/
www.linkedin.com/in/kenneth-y-a82826b7
/
MCcann, S. (n.d.). Steven MCcann. LinkedIn. Retrieved
July 1, 2022, from https:/
/www.linkedin.com/in/
steven-mccann-17283919a/recent-activity/
Corbin, T. (n.d.). Timothy Corbin. LinkedIn. Retrieved July 1,
2022, from https:/
/www.linkedin.com/in/timothy-
corbin-0a5504202/
Rotella, P. (n.d.). Pasquale Rotella. LinkedIn. Retrieved July 1,
2022, from https:/
/www.linkedin.com/in/
pasqualerotella/
Macrae, P. (n.d.). Paul Macrae. LinkedIn. Retrieved July 1,
2022, from https:/
/www.linkedin.com/in/paul-
macrae-22a9605/
Correal, C. (n.d.). Carlos Correal. LinkedIn. Retrieved July 1,
2022, from https:/
/www.linkedin.com/in/carlos-
correal-10232116a/
O*NET OnLine. (n.d.). ONET Online. Retrieved July 1, 2022,
from https:/
/www.onetonline.org
LinkedIn. (n.d.-b). LinkedIn. Retrieved July 1, 2022, from
https:/
/www.linkedin.com
Glassdoor. (n.d.). Glassdoor. Retrieved July 1, 2022, from
https:/
/www.glassdoor.com/index.htm
Insomniac. (n.d.). Insomniac. Retrieved July 1, 2022, from
https:/
/www.insomniac.com
Goldenvoice. (n.d.). Goldenvoice. Retrieved July 1, 2022,
from https:/
/www.goldenvoice.com
Live Nation. (n.d.). Live Nation. Retrieved July 1, 2022, from

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Personal Brand Exploration

  • 1. PERSONAL BRAND EXPLORATION Kenneth Young Project & Portfolio I: Week 1 June 29, 2022
  • 2. I fell in love with electronic music when I was a kid and have always had dreams of working in the industry , at that age I was told that I need to focus on something real like being a doctor. The first chance I got I moved to Los Angeles to be closer to the scene, immerse myself in it and experience as much as I can, that brought my spark back again and with my current career as a barber I met tons of industry people and was granted behind the scenes access to music festivals and concerts and got a first-hand view of how these events operate and that made me want to pursue a career in the industry again. What makes me unique is my willingness to try a new adventure at the spare of the moment while being exposed to something completely new and expanding my mind and experience in the music business. I believe in getting the job done, being firm in and handling situations professionally. I have a military background as well as several years in retail management, direct customer interaction as well as customer support on an operations level as a customer service agent. I have never been afraid to take on a new challenge or lead a team in a project. IDENTITY Picture of You Goes Here
  • 3. PROFESSION Potential Job Titles: • Agent/ Artist Manager • Talent Buyer • A&R Representative BRAND ARCHETYPE - The Entertainer AKA Jester, Comedian, Performer Having fun, making jokes being humorous while getting the job done in a timely and effective manner. Picture Relevant to Your Industry Goes Here
  • 4. TARGET AUDIENCE Pasquale Rotella Outreach Plan: • Do extensive research on the company so when I have the opportunity to meet him I can let him know that I spent time to know what the company is about. • I will make contact via LinkedIn. • I will follow up via LinkedIn after 30 days of initial contact. PROFILE PICTURE CEO at Insomniac Events Carlos Correal Outreach Plan: • I will review his LinkedIn profile to know more about him, his career and accomplishments. • I will reach out via Instagram. • I will follow up via Instagram 30 days after contact. PROFILE PICTURE Talent Buyer at Insomniac Events Paul Macrae Outreach Plan: • Learn more about the company , artists represented and other venues that they pursue. • I will reach out via email. • I will follow up 30 days after contact via email. PROFILE PICTURE President at Three Six Zero Group
  • 5. GOALS Short Term: (Immediately After Graduation, 2024) • Land an entry level job or internship with a record label or entertainment company. ‣ Network at industry events, music festivals and concerts to make the connections needed for this potential opportunity. Within a 6 month period I expect to reach this goal. Mid Term: (2026) • Become JR Talent Buyer for an entertainment company. ‣ Proving myself to the company will aide me in achieving this goal. Long Term: (2028) • Become Talent Buyer for an entrainment company. ‣ After working under a Talent Buyer I will have the skills and knowledge to get promoted and reaching my goal.
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Microsoft Suite SOFT HARD Novice / Adept / Expert Apple Keynote Novice / Adept / Expert Organization Novice / Adept / Expert Audio Recording Novice / Adept / Expert Bachelor’s Degree SOFT HARD Novice / Adept / Expert Microsoft Suite Novice / Adept / Expert Writing Novice / Adept / Expert Time Management Novice / Adept / Expert
  • 7. I will help bring a better experience to music festivals and concerts. PROMISE
  • 8. CREDENTIALS Work Experience: • Us Army • Retail Management • Technical Support • Customer Service • Barbering Education: • Diploma, Audio Technology , SAE Los Angeles (2015) • Music Business, B.S., Full Sail University (2024) Volunteer Work: • City of Hope, Cuts for Cans, Beauty to the Streets. Picture Relevant to Your Industry Goes Here
  • 9. COMPETITION TIMOTHY CORBIN Industry Experience: • Music Agent • Jr Talent Buyer Education: • University of Northern Iowa Leadership Experience: • Manager • Tour Manager Skills and Proficiencies: • Marketing - 0 endorsements • Artist Relations - 0 endorsements • Contract Negotiation - 0 endorsements KENNETH YOUNG Overall Online Presence: • How many connections?392, banner image customized?no, professionalism of headshot?Not professional, how detailed is the profile?average, has basics, published articles?no, active on other social media?no, is their LinkedIn URL customized?no • Grade: Average 50 out of 100 HEADSHOT Industry Experience: • None Education: • Full Sail University • SAE Institute Los Angeles • Northern Kentucky University Leadership Experience: • US Army • Retail Management Skills and Proficiencies: • Sound Recording - 1 endorsements • Marketing - 0 endorsements • Microsoft Suite - 0 endorsements Overall Online Presence: • How many connections?81, banner image customized?no, professionalism of headshot? professional, how detailed is the profile?average, published articles?no, active on other social media? yes, is their LinkedIn URL customized?no • Grade: Average?, 50 out of 100
  • 10. COMPETITION FIRST LAST NAME Noteworthy Experience: • Independent Artist • Infanty Soldier YOUR NAME Industry Experience: • Industry experience goes here Education: • Full Sail University Skills and Proficiencies: • Career Management - 2 endorsements • Career Path Management - 1 endorsements • Employee Engagement - 1 endorsements Overall Online Presence: • How many connections?497, banner image customized?no, professionalism of headshot?no, how detailed is the profile?average, published articles?no, active on other social media?no, is their LinkedIn URL customized?no • Grade: Poor, Average, or Superior?, XX out of 100 Industry Experience: • None Education: • Full Sail University • SAE Institute Los Angeles • Northern Kentucky University Leadership Experience: • US Army • Retail Management Skills and Proficiencies: • Sound Recording - 1 endorsements • Marketing - 0 endorsements • Microsoft Suite - 0 endorsements Overall Online Presence: • How many connections?81, banner image customized?no, professionalism of headshot? professional, how detailed is the profile?average, published articles?no, active on other social media? yes, is their LinkedIn URL customized?no • Grade: Average?, 50 out of 100
  • 11. BRAND POSITION For [Entertainment Companies] who [want to improve their festival experience], I provide [KNOWLEGE FROM THE INSIDE WITH 25 YEARS IN ATTENDANCE OF FESTIV ALS] because [I BRING THE EXPERIENCE FROM AN ATTENDEE AND CAN OFFER INPUT TO THINGS THAT GO UNNOTICED.] “KENNY”
  • 12. NETWORKING & MARKETING Industry Events & Organizations • Hard Summer Music Festival ‣ July 29-31, San Bernardino, CA • ARC Music Festival ‣ September 2-4, Chicago, IL • Escape Halloween ‣ October 28-29, San Bernardino, CA Digital Marketing • Primary Content: The content that I will post will consist of fun, humor and play that is consistent with my archetype. • Primary Tools: I will use Facebook, Instagram, Snapchat, TikTok and Twitter I will use hootsuite, Tweetdeck, personal blog. I will post daily content in text, photo and video formats. • Website: I will post content that is relevant to myself, skills and experiences. Picture of You Goes Here
  • 13. PROFESSIONAL DEVELOPMENT Mentor • I will seek out a mentor who has become successful in the same path that I am wishing to take, I would like for them to have experience in the experiences that I am seeking 07 /22 EST. PARTNERSHIP Formal Education • Entertainment Business B.S., Full Sail University 2024 Technical Skills • Data Analysis & Reporting, May 2022 • Marketing, April 2022 • Creative Presentation, November 2021 Soft Skills • Psyhchology of Play , December 2021 • Business Law , June 2022 • Business Management, March 2022
  • 14. KENNETH YOUNG You know how some people complain about the same acts at festivals? Well what I do is see who the people actually want to see and get those artists booked to create a better experience. “
  • 15. REFERENCES Young, K. (n.d.). Kenneth Young. Https:/ / Www.Linkedin.Com/in/Kenneth-y-A82826b7 /. Retrieved July 1, 2022, from https:/ / www.linkedin.com/in/kenneth-y-a82826b7 / MCcann, S. (n.d.). Steven MCcann. LinkedIn. Retrieved July 1, 2022, from https:/ /www.linkedin.com/in/ steven-mccann-17283919a/recent-activity/ Corbin, T. (n.d.). Timothy Corbin. LinkedIn. Retrieved July 1, 2022, from https:/ /www.linkedin.com/in/timothy- corbin-0a5504202/ Rotella, P. (n.d.). Pasquale Rotella. LinkedIn. Retrieved July 1, 2022, from https:/ /www.linkedin.com/in/ pasqualerotella/ Macrae, P. (n.d.). Paul Macrae. LinkedIn. Retrieved July 1, 2022, from https:/ /www.linkedin.com/in/paul- macrae-22a9605/ Correal, C. (n.d.). Carlos Correal. LinkedIn. Retrieved July 1, 2022, from https:/ /www.linkedin.com/in/carlos- correal-10232116a/ O*NET OnLine. (n.d.). ONET Online. Retrieved July 1, 2022, from https:/ /www.onetonline.org LinkedIn. (n.d.-b). LinkedIn. Retrieved July 1, 2022, from https:/ /www.linkedin.com Glassdoor. (n.d.). Glassdoor. Retrieved July 1, 2022, from https:/ /www.glassdoor.com/index.htm Insomniac. (n.d.). Insomniac. Retrieved July 1, 2022, from https:/ /www.insomniac.com Goldenvoice. (n.d.). Goldenvoice. Retrieved July 1, 2022, from https:/ /www.goldenvoice.com Live Nation. (n.d.). Live Nation. Retrieved July 1, 2022, from