2. My name is Marquis Nichols ,I think what makes me the
individual that I am is that I am very dependable , honest,
hardworking , kindhearted . My vision is to run multiple
businesses I would love to open a limousine service , own
strip malls , coffee shops , sneaker stores etc. There is so
much I want to achieve I want to also become a Talent
Manger for music artists also I love the aspect of
negotiating deals , promoting concerts/events and selling
merchandise .Some values that are important to me that I
Have integrity , show respect , and I have a creative
mindset when it comes to new business ideas .My goal is
to graduate from Full Sail University first with my Business
Certificate and be able to find me a job within my career
field of interest which is the music industry.
IDENTITY
2
3. PROFESSION
Potential Job Titles:
• Agents & Business Managers of Artists,
Performers & Athletes
• Media Programming Directors
• Media Technical Directors
BRAND ARCHETYPE -After getting my results
back from the quiz that i took i had the Guy
Next Door Brand Archetype. this quiz is kind of
accurate I am a nice individual but i can be
also a little stand offish as well which is
something that i am working on. i love when
everything is in order and everything goes as
planned so when dealing in business i want to
always make sure that i meet expectations.
Talent Manager for the Entertainment Industry
Source:https://brandequity.economicti
mes.indiatimes.com/news/media/how-
can-the-entertainment-sector-ensure-a-
full-revival-in-the-new-
normal/81478710
3
4. Music & Entertainment Industry
TARGET AUDIENCE
Outreach Plan:
• .I would complete the task of doing a elevator pitch
before reaching out to Mr Pribula in regards to my
future career as a A&R.
• In order to reach out to this person I would have to try
to contact them via LinkedIn also lookup any contact
info such as email or phone number is their is one
• It should at least take me about 3 days to prepare to
reach out to this person.
Recruiter at Warner Music
Group
Outreach Plan:
• In order to prepare to speak with this person I would
have to make sure I do some research in regarding the
pros and cons of publicity.
• In order to get in contact with Ms. Falzarano I would
have to just look for a email or good phone number to
contact this person also I can look up information on
their LinkedIn profile.
• I would say the time frame needed to reach out to this
person would be maybe 2 days you want to get some
reach done to ask questions..
Director of Publicity at Def Jam
Recordings
Jackson Kiger Outreach Plan:
• I would research some information on what’s its like being a music
program director to prepare for this conversation With Mr. Kiger..
• Look for different forms of communication either by phone or email
or LinkedIn profile through a message.
• This may take about 4-5 days to reach out to this person I would
like to research a lot of info to be able to ask questions on their job
duties..
Program Director at Sony
Music U
4
5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Specific goal you want to achieve in short term.
‣ Short term after I graduate from my Business Certificate
Program here at Full Sail University I want to start looking for
jobs within the Entertainment Business as a Talent Scouter
maybe start doin internships to see if the company likes me and
would want to pursue me as a future hire I see this happening
within a year time frame .
Mid Term: (2026)
• Specific goal you want to achieve in mid term.
‣ By the year 2026 I would have already been established in my
career not just as a Talent Agent but also own my businesses
as well I want to have multiple sources of income and be a
serial entrepreneur.
Long Term: (2031)
• Specific goal you want to achieve in long term.
‣ With in the next 5 years after I achieve my mid term goal I hope
to have settled down have a family and wife a great career
that’s only going to get better as the years progress. At this
point my career is going to be at a all time high I see myself
being very successful with many different awards of
achievements.
5
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Active Listening
SOFT
HARD
Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Speaking Novice / Adept / Expert
Communication and Media Novice / Adept / Expert
Influencing Skills
SOFT
HARD
Novice / Adept / Expert
Leadership & Development Novice / Adept / Expert
Coordinating Novice / Adept / Expert
Operations Novice / Adept / Expert
6
7. I help professional music artist by booking
concert events , promoting and selling
merchandise for the artist, viewing music
artist streams on Soundcloud, Spotify etc..
PROMISE
7
8. CREDENTIALS
Work Experience:
• Full Time Digital Service Representative
AT M&T Bank
• Honors Award for Future Technician ITT
Technical Institute
• Customer Service Representative
Independent Health of WNY
Education:
• Full Sail University - Business Certificate
Program (September 2023)
• Network Systems Administration , A.A.S., ITT Technical Institute (June 2016)
Awards:
• MVP -Most Valuable Banker M&T Bank
8
9. COMPETITION
Industry Experience:
• Director of Publicity
Education:
• Bachelor of Arts-Broadcast Journalism Minor Politics
Leadership Experience:
Skills and Proficiencies:
• Skill 1 Marketing - 9 endorsements
• Skill 2 Digital Marketing- 9 endorsements
• Skill 3 Leadership- 9 endorsements
Marquis Nichols
Overall Online Presence:
• She has a normal headshot on her LinkedIn account
she has a broad following with connections of many
different individuals in the music industry.
• Grade: Average , 80out of 100
Industry Experience:
• Digital Support Service
Representative - M&T Bank
Education:
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Banking - 0endorsements
• Skill 2 Negotiating - 0endorsements
• Skill 3 System Navigation - 0 endorsements
Overall Online Presence:
• I have a basic headshot not really much interaction or
connections on my LinkedIn profile
• Grade: Poor-60 out of 100
9
• Associate of Applied Science ITT Technical Institute
• Business Certificate Program -Full Sail University
10. COMPETITION
Noteworthy Experience:
Marquis Nichols
HEADSHOT
Industry Experience:
• Cooperate Recruter -Warner Music
Group
Education:
• Masters In Recording Engineering /Audio Engineering -
Conservatory of Recording Arts & Science
• Red River High School
Skills and Proficiencies:
• Skill 1Career Development - 1 endorsements
• Skill 2 Analytical Skills - 1 endorsements
• Skill 3 -Sales- 1endorsements
Overall Online Presence:
• He has a personalized headshot and his LinkedIn
profile has his skills , education , about and
endorsements
• Grade: Average 70 out of 100
Industry Experience:
• Digital Support Service
Representative - M&T Bank
Education:
• Associate of Applied Science ITT Technical Institute
• Business Certificate Program -Full Sail University
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Banking - 0endorsements
• Skill 2 Negotiating - 0endorsements
• Skill 3 System Navigation - 0 endorsements
Overall Online Presence:
• I have a basic headshot not really much interaction or
connections on my LinkedIn profile
• Grade: Poor-60 out of 100
10
11. BRAND POSITION
Creating brands for different music artist being
adaptive to todays style of music having eclectic
sound for the love of music .
“QUIS NICHOLS ”
11
13. PROFESSIONAL DEVELOPMENT
Mentor
• I woud love to reach out to some of the executives of
Warner Music Group to discuss some opportunities
within the Music Industry and for someone to guide me.
Formal Education
• Associate Degree of Applied Science/Information
Technology /ITT Technical Institute Start-2014 End-
2016
Technical Skills
• SQL Essential Trading Linkedin , June /2019
• Java Script Essential Training Linkedin January /2021
Soft Skills
• Workplace Organizing skills
13
14. Marquis Nichols
You know what its like to be talented within the Banking industry and
incorporating this in the music industry ? Well, what I do is do some
research on how to negotiate deals for music artist also from a banking
stand point you want to make sure that the client is receiving what they are
worth. In fact, it is known that not all music deals are legit and all artist are
not being paid the recommended percentage..
14
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.