The survey results showed that the majority of respondents were girls aged 17-18. This means the target audience for the music video is 16-18 year olds. The results also showed that Facebook, YouTube, and Tumblr are most popular among this age group. Rock and pop music were the most popular genres, indicating the target audience will engage with the music in the video. Finally, the target audience watches music videos online and will be receptive to a rock music video that offers a strong narrative or story.

2. From our results, we found the
majority of the people who
answered our survey were girls.
I don’t think this is going to limit
our target audience necessarily.

3. Our initial target audience
age group was between
15-26. Our results show
that the majority are aged
17-18, with 2 people 16
and under, and 1 person
25 +.
Therefore, our target
audience is really
between 16 and 18 year
olds.

4. We can see here that Facebook is used
the most by our target audience.
YouTube is a close second, followed by
Tumblr.This information means we can
see what our target audience uses online,
and what is the most popular.

5. Rock is the most popular genre, then
followed by pop music.This shows that
our target audience is into the sort of
music that we are going to be using in our
music video.

6. This set of results shows that all of our
target audience members watch
music videos online, even if it’s not
that often.
This is good, because our video will be
online and our audience will
predominantly be younger people
who go online a lot.

7. Our final question was to see what our
target audience thought about rock
music videos in general.We asked them
what sort of thing they’d look for in a
music video, and these are their
responses. I think it shows that they are
looking for something different, with a
strong narrative, which I believe is what
our music video has to offer.