1. A2 Practical
Coursework-
Choice of
briefs.
Janet Bargmann

2. A promotion package for the release of an album, to
include a music promo video, together with two of
the following three options:
 A (working) website homepage for the
band;
 A digipak for the album's release;
 A magazine advertisement for the digipak

3. This task is asking me to create a music video for a
new album, as well as choosing two out of the three
points mentioned above. A digipak is a style of CD or
DVD packaging, so I think this means that we'll have
to create an album cover for the new album, to look
something like this:

4. Webpages
The webpage will also have to connote the genre of the
artist/band. Here is the link to Shinedown's homepage:
http://www.shinedown.com/
They are an American rock/hard rock band, and you can
see how the colours of white, grey, black and red are very
prominent and consistent. The style is of their latest album
"Amaryllis", so they are advertising their new products
through the layout, and also by having music videos we
can see what sort of music they make.

5. Similarly, on Olly Murs' website found at this link:
http://www.ollymurs.com/gb/
The newest album is shown regularly to advertise to
people who haven't bought the album yet. The colour
scheme is similar to before, but white is more
prominent. The colours are very important because it
can create a clear difference in the genres of these
artists and therefore making it clear for the audience.

6. A short film in its entirety, lasting approximately 5
minutes which may be live action, animated or a
combination of both, together with two of the
following three options:
 A poster for the film;
 A radio trailer for the film;
 A film magazine review page featuring
the film

7. This second task is asking for me to create a
short film, lasting around 5 minutes, and I have
the choice of making it an animation or live
action. I also have to make two out of the three
things listed above. These are posters of films of
different genres…

9. What are the features/conventions?
 The Da Vinci Code: The two main characters are in the middle of the
poster, looking really serious. This shows the intensity of the film, and
suggests that it is a crime thriller. The red background also connotes
danger or death.
 Hot Fuzz: The two protagonists take up the whole poster, suggesting that,
by their facial expressions, something unexpected will happen. The colour
scheme doesn’t imply that it is a comedy, but more of a comedy thriller.
 HTTYD2: The proxemics show that Hiccup is the main character, and the
way he is standing makes him look stronger or braver. It’s obviously an
animation, so it’s typically for a younger audience.
 Captain America: The Winter Soldier: Again the proxemics show the
importance of the characters. The main colour is blue, which is
stereotypically a masculine colour which could imply this film is for men.
 World War Z: The title suggests that this is about war and Zombies. Also the
way that Brad Pitt is standing in the helicopter connotes that he has the
upper hand, as he is looking down on the city being destroyed. However,
he is on his knees and therefore looks slightly helpless, which is often a
convention in horror films.

10. Radio Trailers
 Radio trailers tend to differ from those
seen on YouTube or on TV/cinema,
because the sounds will have to be
emphasized as the audience obviously
can’t see what’s happening- e.g
dialogue.