1. Proposal
1
Working Title: 1 master archer gamingreviewof spyrothe reignitedtrilogy, 2 radio angle shirt, 3 master archer lets plays and gamingreviews
logo.
What is it called? This can change if you think of something better later
Product’s Purpose: the productpurpose is to entertain, and I will achieve this by having my videoreview have comedic bits like joke and skits
within it but alsoits purpose is to inform as well and I will achieve this by having my reviewhave fact and opinions about what is beingreviewed.
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
Genre: the type of products my productwill are that of brand-basedproducts like a video reviewa shirtdesign and logoall having similar visuals to
make the brands connect to one another and make it recognisable.
What sort of product is it
Content my productis aboutinformingpeople about what games are worth splashing the cash for and whataren’tbut since it is alsoit is a brand
based product it has to promote product to do withmybrandmeaning thatmy channel and I get more recognition so my video reviewwill have a
advert to promote my shirtdesign to at the start and then afterward telling people aboutthe game that the videoreview is set aroundand how good it
is as a game.
What is your product about? Discuss what you would put in it (be specific). Does it have a story? If so, discuss it here
Research & Planning
A place I will use element of my research andplanning to influence my ideais how the reviewis setout as 60%of people saidin my researchthey
want a reviewthat is informative and funny to keep thementertained another place were elementof my researchand planning will influence my final
idea is on how my shirt designis presentedas the shirtdesignwill have a cartoon style look to it on a white t-shirt as 50%people prefer a cartoon
shirt designthan a realistic one but also 70%of people in my research saidthey preferreda designto be on a white shirt, a final way my researchwill
influence my final ideais how my logo is set outas I plan to do a simple designthat uses brightcolours in it as 80%of pe ople saidin my research
think that a logo needto use bright colours in it to stand outmore to people and also70%of people saidin my researchthat the logodesignneedto
be simple to stand outamongst others.
Where will you use elements of your research and planning to influence and inform your final idea (be specific to certain parts)
Audience: my prime audience is men aged 14-17 middle class and are belongers with my secondary audience beingwomenaged 21-30 middle
class and belongers. The way my project wouldappeal to them is since they are belongers they are loyal to brandthey getattachedto sosince the
product I am producingare a video reviewa logo and a shirtdesign as longas all three have a connection to eachother it willappeal to these type of
people as they will getattachedto my brandanother way my productwill appeal to my targetaudience is thatthe reviewhas a sci fi feel to it which
appeals to a wide audience of men anda small group of women.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your project appeal to this person?
Legal & Ethical Considerations: for one of my products the shirt designit will have to be restrictedfrom a younger audience such as 6-15
year old due to the designshowinga character drinkingsmokingand flipping the bird however the logo andvideoreview will notbe restricted as due
to the fact that YouTube is an open platform so the only way a product there gets age restrictedis if the higher ups believe it needs to be, my
products will notoffend any social groups or ethnicities however the shirtdesign I have in mind some Christians may have a problemwithas it
depicts a character from my review series who is an angle smoking drinking and flippingthe birdwith the phrase“notevery angle is perfect”which
some may see as discreditingthat belief as angles are presentedin manyforms of media as perfectcreature or maybe Christians will be fine withit
and don’t mindhowever for other religious groups the product I have planned won’t offendthem as no religious context is to be empliyedin any of
my work this one character is just it, the way I will ensure notoffend anyone is to make sure I don’t use any symbol in my w ork that wouldseem
offensive to certain groups of people or colours as wellas in some cultures some colours may be offensive to use. For my video review I will be
using my halo 5 avatar for the host segments,also I will be using armour designs from halo 5 as some characters are wearingas how they are
depicted in the series, and finally I will be using the halo mk 6 helmetXbox one controller ps4 controller and twokey blade designs from kingdom
hearts for the design of my YouTube logohowever for all the halo stuffI will be usingin my products since Microsoft and 343 are very lenient when it
comes to other people usingtheir product socopyright infringement shouldn’t be a problemthere however for the ps4 controller and key blade
designI shouldn’thave to worry about copy rightinfringement there either as the ps4 controller is the only Sony product designused and you’ll
barely see the blades behind the helmetfor my logo however I will need to presentmyreview in a different way from how other reviewers review
product to avoid copyrightinfringement there. however, for the advertI will have to make sure it does notbreak the rules of the ASA rule and
regulations of advertisement whichstates thatan advertising mustcontainmaterial that is offensive to any groups of religiongender or ethnicity or
harmful to children which I will avoid as my advert shall be made using the halo 5 game engine for footage and the characters will be in armour
meaning thatno ones ethnicity is shown and the character thatare being interviewabout the products and if they like themwill be exaggeratedas the
first is a very snooty professor the secondbeing a random personwith a southernaccent the thirdbeing a stuck up spoiltrich brat andthe final one
being an assassin withusing a voice modulator all character beingclearly shown as joke characters meaning they’re notthere to offend anyone and
the product beingadvertisedare shirts which are notharmful products and the video is restrictedfrom younger viewers meaning no harm can be
done to younger viewers and the only mention of anythingto do with religionis justa throw away line like my fine fallenan gle friend which notmany
people will pay attention to anyways because it will be mentionedquick and thenmoves on.
Think about any offensive material you will include?
Will you restrict younger people using/accessing it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Are you using characters/names/logos of existing products/IPs?
Will you product be sufficiently different from existing products to not get sued for copyright infringement?
