My personal brand

1. PERSONALBRAND
EXPLORATION
Ty’Juan Warren
Project & Portfolio 1: Week 3
January 1, 2020
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2. My name is Ty’Juan Warren, I am the oldest of 4 siblings and my Father was in
the military. The responsibility made me a leader and a dependable person. We
traveled around the world due to the military, so I have lived in Germany, Texas,
North Carolina, Washington, California, Georgia, and Texas. The privileges of
traveling around the U.S gave me a chance to see different hiphop cultures of
music and I took a piece from every part and combined the styles. We did not
have everything growing up, but it made us cherish everything we did have and
one of those things I love and is installed in my heart forever was Music! My first
job I worked at intel and became a server operator tech lead. I grew up a
millennial baby so computers was a natural and growing up the oldest leading
was too. I then realized I needed to do what I really loved which is being an
Artist Manager and now I am enrolled in FullSail University to make that goal
become a reality with an entertainment business bachelor.
IDENTITY
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3. Entertainment Business for Professional Artist
Management
• Potential Job Titles: Artist Agent, Talent Manager, A&R
Management.
Royalty Brand Archetype: Involve artist city to support their
music. Inspiring artist to succeed around other artist that
already has a successful career. Keep them consistent with
social media accounts where they showcasing their talent,
style, and brand. Making sure they are always a step ahead
with new trends, to become a trendsetter.
PROFESSION

4. Target Audience
Recruiting and Hiring Managers Live Nation, Roc Nation, and Tiktok
Demographics: 60% Female, 30-35 years old,
Predominantly White, Single, College Educated, Located on
the East Coast.
PSYCHOGRAPHICS: Loves to travel to different countries.
Volunteer for charity events. Writes blogs and conducting
interviews on Podcast.
IDEAL AUDIENCE MEMBERS:
Judi Kern Recruiting Manager at Live Nation
Entertainment. Paige Cabagnot
Talent Acquisition Partner at TikTok & Bytedance.
KC Estes Recruiter at Roc Nation.

5. • Short Term Goals. (After Graduation, 2020)
Land an entry-level position in artist management for Roc Nation
Connect with Roc Nation by applying for an temp to perm position by applying for a position threw
Linkedin by February 25, 2020
•Mid Term: (2025)
Bring more talented artist to expand the notoriety to the company.
Expand more fans each year by 35% in different countries by December 31, 2015
Long Term: (2040)
Develop a Hall of Fame for all retired Roc Nation members.
Take care of our pioneers artist and make sure they will always have a career with Roc Nation by
December 31, 2040.
Goals

6. Sales and Marketing
HARDSOFTHARDSOFT
Social Perceptiveness 85%
Negotiation 60%
Active listening 90%
Speaking 60%
Microsoft Outlook 65%
Communication and media 15%
Adobe Systems 60%
Persuasion 80%
Notable Skills Required in Trade & Current Proficiencies
Notable skills & Current ProficienciesSkills Analysis

7. PROMISE
I help professional business entertainment organization
increase skilled artist inspiring to tell the world their
story to teach awareness and change the world.

8. CREDENTIALS
Work Experience:
~2 years service in Intel Corporation as a lead in the Data
Center.
Education:
~Entertainment Business B.S, Full Sail University (Exp 2020)
~A+ Certification Clover Park Technical College (Exp 2008)

9. Competition
Tabitha Seeber
Industry Experience:
~20 years guest experience with talent booking,
marketing, promotions, ticket sales and production
coordination.
Education: Full Sail University Degree Name Master
of Science - MS Field Of Study Entertainment 2020.
Full Sail University Degree Name Bachelor of
Science - BS Field Of Study Music Business 2018
~Skills and Proficiencies:
~Music 55 endorsements
~Entertainment 48 endorsements
~Radio 46 endorsements
Overall Online Presence:
Banner image customized, managed artist
website, achieved over 500 thousand website
views, 500 plus connections
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10. Brand Position
Making Artist to leaders by showing their talent within
themselves by their art. By bringing the artist true talent
out to show the world to lead by example.

11. NetworkingandMarketing
Industry Events and Organizations
Van Morrison at the colosseum at Ceasars Palace Las Vegas Nevada
February 8, 2020 at 8pm
Sting at The Met Philadelphia, in Philadelphia, Pennsylvania
May 2, 2020
E40 at The Light, Las Vegas Nevada
Feb 21, 2020
Digital Marketing
Primary Content: est. podcast called 24k. Promote real solid underground artist that is known but not
on a broader scale do to their lack of promoters and networking. Host and syndicate thru Spotify.
Primary Tools. Instagram, Snapchat and Tiktok. Promote official videos from artist through my
instagram and Facebook with links to youtube to watch the full videos.
Website: Full Sail digital Portfolio site, my 24k podcast to show authentic artist, and my facebook to go
to the links for my podcast episodes.

12. Professional Development
Formal education
~Complete Entertainment Business B.S, by expected graduation 2020
Technical Skills:
WordPress 5 Essential Training ~Lynda February 2020
Promotional Marketing~ Roddy Mullin November 2019
Essentials of Inventory Management ` Max Muller December 2019
Soft Skills
Learn how to write a successful Business Plan
Urban Chamber Of Commerce: Las Vegas, NV February 1, 2020, 10:00am PST
Using Data to Drive Business Growth Hosted by Score
Wednesday, February 26, 2020
Mentor
Seeking a mentor that has been in the Entertainment business for 20 years. Im the type of learner that can just
observe. I love to travel and I am a hard working soul.
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13. ElevatorPitch
Most rap artist I see all dress, have the same style, and
rap similar. I want to bring back individuality and new
artist with different styles. I know where exactly to find
these artist that’s 24k authentic that the world would
love to hear.

14. References:
Summary Report for: 27-2099.00 - Entertainers and Performers,
Sports and Related Workers, All Other. (n.d.). Retrieved January
26, 2020, from https://www.onetonline.org/link/summary/
27-2099.00