LinkedIn crash course

1. COMM 202: Tutorial 3
LinkedIn Introduction
T27 & T32 with Tessa Yin

2. Agenda
1. A LinkedIn crash
course
2. Leveraging LinkedIn
3. Get to work work
work work work

3. • LECTURE:
Resume/Cover
Letter
• WHAT’S DUE:
Complete LinkedIn
assignment due
by Feb 14th @
11:59pm – fill out
form + add TA on
LinkedIn
• TUTORIAL:
Getting set up
with LinkedIn
• WHAT’S DUE:
Skills Matrix on
January 31st @
11:59PM
• LECTURE:
Networking +
how to leverage
your Linkedin
• WHAT’S DUE:
Job posting
research
assignment on
Feb 7th @
11:59PM on
Turnitin
week 7week 6week 5

4. A crash course

5. What’s the
point of
LinkedIn?

6. RESUME
• Direct & formal
• Company-specific
• Portrays your
qualifications for a
specific role
• Highlights relevant
experiences

7. LINKEDIN
• A social network
(but it’s NOT like
Facebook)
• Tailored to your
personal brand
• Includes broader
experiences and
interests

8. Avoid marking
connection
requests as “I Don’t
Know”
If you do too many,
LinkedIn will kick
you off the platform
Before you start…
Turn off the notification
feature when making
small changes
Avoid marking
connection requests as
“I Don’t Know”
If you do too many,
LinkedIn will kick you off
the platform

9. THE KEYS TO
LINKEDIN SUCCESS

11. #1 A professional
headshot

12. #2 A captivating headline

13. #3 An interesting
summary that shows your
personality

14. #4 A custom URL
and contact info

15. #5 Complete
experiences with
explanations &
related media

16. LinkedIn
headshots

17. HEADSHOTS
• Reasonably close up
• High quality, good
lighting, etc
• Looks like you
(no catfishing allowed)
• A coloured photo with a
slight head tilt makes you
more likeable
• CUS Visual Media
(https://www.facebook.com/cus
visualmedia/)

18. HEADLINES
• This is your hook!
• Short & sweet (120
characters max)
• Tell us about who you
are & what you do

19. HEADLINES
• This is your hook!
• Short & sweet (120
characters max)
• Tell us about who you
are & what you do

22. SUMMARY
• 2000 characters (but don’t use it all)
• Summarize your background
• Tell us about your future goals
• What makes you tick?

23. Good example #1

24. Good example #2

25. EXPERIENCES
• Include all roles (in reverse chronological order)
• Use first person & a conversational tone
• This is NOT a repeat of your resume
• Show examples of your work if you have them
(videos, presentations, reports, etc)
• Be concise!

27. Companies
• Stay up to date
with your
favourite
companies
• Keep an eye out
for roles you can
apply for
Influencers
• Who inspires you
• Align their identity
with your brand
• Follow your idols
& stay goal
oriented!
Groups
• Industries of
interest
• Special interest
groups and
communities
• Your peers and
colleagues

28. Leveraging LinkedIn

30. Managing your expectations
• You will rarely be offered a job from someone
straight from LinkedIn
• In fact, be wary of strangers who offer to hire
you on the spot
• This is a tool to make connections that will
open up your options in the hidden job
market

31. • Connect with professionals
you meet at networking
sessions
• Find and connect with
recruiters for your favourite
companies
• Stay connected to mentors,
past co-workers, and
managers
• Connect with people from
the BCC
Managing your expectations

32. Hi Beyoncé, it was a pleasure
meeting you at last week’s VMA’s. I
enjoyed our conversation on your
ideation process of “Lemonade”. As
an aspiring creative director, I would
love to have a more in-depth
discussion with you over coffee.
Hello ____, I am an aspiring brand
manager and would like to have a
better understanding of your role
and career journey. Would you like
to meet up for coffee some time at
your convenience?
Sample intros

33. Now it’s your turn!

34. Take this time to…
• Make a LinkedIn profile
• Work on your headline
(ask me or your
classmates for help)
• Connect with 5 people
today (hint: there are 9
TA’s and a classroom full
of potential connections)

37. Action items
for next
week
1. Job Posting Research
Assignment by Feb 7th @
11:59pm on Turnitin
2. LinkedIn Workshops with the
BCC (for bonus marks) on
COOL + livestream
3. Get a headshot

38. questions?
questions
?
questions? questions?

39. Get working!