Rodney L Washington Exploration of his personal brand

1. PERSONAL BRAND EXPLORATION
Rodney Washington
Project & Portfolio I: Week 1
September 1, 2022

2. I come from Albany, Ga, in 1989 from the
Linkorn family. I was raised on having manners
and seeing everyone the same. The humble
genesis of my life helps me able to work with
anyone. The world of sportscasting is primarily
about teamwork. My goal is to be a play-by-play-
caller. The experience of my family and the
military helps me appreciate all the little things in
life.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Radio Announcer
• Morning Show Host
• Host
BRAND ARCHETYPE - Caregiver
The caregiver archetype shows that I don’t mind taking
care of others. I can use this to my advantage by
showing my superiors that I am willing to be a team
player to achieve whatever task we have to do. I am
thoughtful and try to think of the other person’s thoughts.
The parent part of my archetype helps me see the bigger
picture of things rather than just thinking of myself, such
as my deployment to Afghanistan while I was in the
army.
[BROADCAST ANNOUNCER] for [NBA,NFL INDUSTRY]
Picture Relevant
to Your Industry
Goes Here

4. [NFC SOUTH FANS]
TARGET AUDIENCE
Dennis Allen
Outreach Plan:
• I will call the Saint’s public relation department to set up
an interview with Coach Allen.
• I would email his email from his team’s official website.
• I would go to the Saints office in two weeks to
personally ask for an interview.
PROFILE
PICTURE [Head Coach] at [New Orleans
Saints]
Kyle Pitts
Outreach Plan:
• I will call Kyle agent to see if he is interested in doing
content.
• I would call Kyle agent to see if we can work a deal out.
• In four days I would leave a voicemail letting him know
who I am and how I can add value to Kyle image.
PROFILE
PICTURE [Tight End] at [Atlanta Falcons
Ben McAdoo
Outreach Plan:
• I will send a message to Ben email address with to see
if I can interview him.
• I would call Ben publicist to see if I can set up an
interview.
• I will wait 5 days and attempt to catch him after practice
to try to set up a meeting in person.
PROFILE
PICTURE [Offensive Coordinator] at
[Carolina Panthers]

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• I will work on Snoody Lounge Podcast full time while
actively listening for partnerships and sponsors.
‣ I project to have around 600 followers By
Graduation, so I expect to increase my
followers by 2000 on all platforms yearly.
Mid Term: (2028-2033)
• I expect to be one of the top 20 top podcasters on all
listening platforms.
‣ I will observe podcasters who started around
the time I started and see their rankings
correlate with mine.
Long Term: (2038-2043)
• I will partner with a streaming company to do my
podcast on their network.
‣ I will check my financial records, followers, and
fan input over the years to see if the deal I
make is worth it and, most importantly, if the
company aligns with my brand.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Ability to work under pressure
SOFT
HARD
Novice / Adept / Expert
Military instruction Novice / Adept / Expert
Leadership Novice / Adept / Expert
Respectful and Reliable Novice / Adept / Expert
Documenting/Recording Information
SOFT
HARD
Novice / Adept / Expert
Working with computers Novice / Adept / Expert
Spreadsheet software Novice / Adept / Expert
Music or sound editing software Novice / Adept / Expert

7. I help _NFC South Enthusiast_____ _get
factual sports knowledge______ by ____
doing reporting and getting the message in a
down-to-earth type of way___.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• US Army, Enduring Freedom, Led
Solders on missions in Afghanistan.
• Baseball Coach, Coached the 6U Braves
for a season, Teaching kids fundamentals
of baseball and Game decisions.
Education:
• Dan Patrick School of Sportscasting, B.S., Full Sail University (Exp. 2023)
Awards:
• First place 2021 South Fulton County
Baseball League.
• Army Commendation Medal Award
(ARCOM) for my heroism in Afghanistan
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Pat Mcafee
Industry Experience:
• Football Analyst
• Wrestling Color Commentary
Education:
• West Virginia
Leadership Experience:
• Runs a foundation call Fur The Brand
• Cut hid hair for Locks of Love, which donate hair pieces
for children who are suffering from long term illness
Skills and Proficiencies:
• Witty personality - Fan Duel Sportsbook
• Storytelling - SeatGeek
• Professional - StubHub
Rodney Washington
Overall Online Presence:
• Pat has 1.94 Million Followers on youtube. The page
has an image customized. The headshot is
professional. The detail list everything from the time his
show starts to having his sponsors on his banner
image. Pat is active on all social media networks. He
does not have a LinkedIn
• Superior, 97 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Snoodylounge.com
Education:
• Partial College Experiece
Leadership Experience:
• Warrior Leader Course (Army)
• Head Coach of the 6U Braves
Skills and Proficiencies:
• Leadership- X
• Adapt to any environment - X
• Video Editor - X
Overall Online Presence:
• Snoody Lounge Podcast has 87 followers on youtube.
My page has an image customized. My headshot is
professional. My youtube should have my website in
the bio. I am present on over 10 digital platforms online.
My linkedin is not customized.
• Poor, 35 out of 100

10. COMPETITION
Michael Nistico
Noteworthy Experience:
• Live Presenter
• Editing highlights and shooting games
Rodney Washington
HEADSHOT HEADSHOT
Industry Experience:
• Content Producer for
Themayorofficemlb
• Podcaster
Education:
• Full Sail University, Dan Patrick School of Broadcasting
Bacholor Degree (September 2023)
Skills and Proficiencies:
• Voice Training - X
• Broadcast Writing - X
• Public Speaking- X
Overall Online Presence:
• Michael has 88 followers on his linkedin page. The
banner on his page is customized. Michael has a
professional headshot. The detail is detailed with his
bio and his specific care for mental awareness. He is
active on youtube, linkedin, Instagram, and twitter. His
page is customized.
• Average, 60 out of 100
Industry Experience:
• Snoodylounge.com
Education:
• Partial College Experience
Leadership Experience:
• Warrior Leader Course (Army)
• Head Coach of the 6U Braves
Skills and Proficiencies:
• Leadership- X
• Adapt to my environment- X
• Strong Work Ethic- X
Overall Online Presence:
• Snoody Lounge Podcast has 87 followers on youtube.
My page has an image customized. My headshot is
professional. My youtube should have my website in
the bio. I am present on over 10 digital platforms online.
My linkedin is not customized.
• Poor, 35 out of 100

11. BRAND POSITION
For [NFC SOUTH ENTHUSIAST] who [LOVE
NFC SOUTH FOOTBALL], I provide [FRANK
AND UNCUT REPORTING ] because [MOST OF
THE REPORTERS AND BLOGGERS SOUND
THE SAME.]
“SNOODYCREW”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Mercedes-Benz Superdome
18 September | New Orleans, LA USA
• 2022 Esports Rising
‣ 12-13 October 2022 | New York, NY USA
• Mercedes Benz Stadium
‣ Nov 20 2022| Atlanta, GA USA
Digital Marketing
• Primary Content: I would interview in the middle of the field with all players,
Dennis Allen and Kyle Pitts, at different times and at their respectful stadiums,
ask them numerous questions about other caregivers, showing their kind,
thoughtful, and nurturing side while also asking Xs and O’s. I would create a
package that includes the interview with some voice-over, with me giving
some commentary. I would also have guests in my studio and ask for their
opinion on numerous and my audience to comment on their opinion.
• Primary Tools: I would do short reals on all social media platforms showing
the best clickbait part of the interview. I would post actual 2 -4 minute clips
on my Facebook and Twitter social media accounts.
• Website: I will post content of my work on my pages, such as images, videos,
and blogs of my content. I will connect more of my content on my linktree and
link them to all my social media pages.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I want a mentor in the public speaking field who has some
military experiences. I would like for him or her to still be
active in the career field of them having to speak on a regular
basis. I will attempt to establish this mentorship by September
30,2022
Formal Education
• Full Sail University’s Dan Patrick School of
Sportscasting Bachelor of Science
Technical Skills
• Taking notes in class became a station for myself taking notes in sports
class-
• Full Sail University, September 2022
• Working on mastering my computer skills to improve on editing and
applications on the computer-
• Full Sail University, September 2022
• Editing highlights with audio to be able to perform, edit, post, and script
my content-
• Full Sail University, September 2022
Soft Skills
• Listening to mentors gives me the advice to become a
better leader- Full Sail, September 2022
• Empathizing in groups while performing the projects to
get the task done-
• Full Sail University, September 2022
• Practice giving takes on games in a timed setting- Full
Sail, September 2022

14. Rodney Washington
You know [Sports sound cliché and the same]? Well, what I do is [provide
sports refences and provide excellent sports analogies ]. In fact, [Snoody
Lounge Podcast has 2.5 thousand views last month].
“
Picture of You
Goes Here

15. REFERENCES
Colin Cowherd. (2021).
https://pbs.twimg.com/media/faiapbuvqai8fcq.jpg. Retrieved
from https://images.app.goo.gl/jSyQyv2bMb3x843t9.
Oleszczak, L. (2022). Pros and cons to Saints potentially hiring
Dennis Allen as next head coach. Retrieved from
https://whodatdish.com/wp-content/uploads/imagn-
images/2022/02/17388183.jpeg.
Worley, D. (2022, February 7). Falcons rookie TE Kyle Pitts led
two states in jersey sales. Retrieved from
https://thefalconswire.usatoday.com/wp-
content/uploads/sites/56/2022/02/usatsi_17443821.jpg?w=100
0&h=600&crop=1.
Gardner, S. (2022, September 1). Pat McAfee says he
considered suicide after missing two field goals in 2007
Backyard Brawl. Retrieved from
https://www.wwe.com/f/styles/og_image/public/all/2021/04/sd_
11012019cm_0888--
c9880db1c4fc9e4b03a67190fd7d6911.jpg.
Worley, D. (2022, February 7). Falcons rookie TE Kyle Pitts led
two states in jersey sales. Retrieved from
https://thefalconswire.usatoday.com/wp-
content/uploads/sites/56/2022/02/usatsi_17443821.jpg?w=100
0&h=600&crop=1.
Nistico, M. (2022, August 8). Michael Nistico on LinkedIn.
Retrieved from https://www.linkedin.com/posts/michael-
nistico-a4a3351b9/