This is my goals and dreams in life

1. PERSONAL BRAND EXPLORATION
Robert Moreno
Project & Portfolio I: Week 1
MONTH DAY, YEAR

2. I’m Robert Moreno and My goal is to be a sports
broadcaster but mostly a play-by-play announcer
for tennis.Sports is my main passion and I want
to live, work and talk sports all my life so I’m
going to Full Sail University under the Dan
Patrick Sports Broadcasting Degree.A little bit
about myself and a very positive but mellow
person.I make get along with people very well.I
grew up with my Mother being a veteran in the
army and my Father being a Firefighter.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Tennis play-by-play announcer
• Tennis channel anchor
• Tennis Tv anchor
BRAND ARCHETYPE -
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Janice Vidosh
Outreach Plan:
• One task is to show that I have done in
the broadcasting world
• I would like to network with the people at USTA National
Campus and try to get her number or email.
• I would like to see if she wants to go out for some
coffee
Tennis Channel HR
James Pitaro
Outreach Plan:
• I’ll have to have a resume with me
• I would like to first look at indeed and look for his Email
than contact him.
• I will ask him if he is free on weekends and ask him out
for some lunch.
ESPN HR
Courtney Bundschuh
Outreach Plan:
• I would like to have a list of what I can
bring to the table
• I would go into indeed and talk to her
that way
• I would probably have to go back Texas and ask if she
would like to talk during a spurs basketball game
PROFILE
PICTURE
Spurs HR

5. GOALS
Short Term: (Immediately After Graduation, YEAR)
• Find a job that I will enjoy and be happy at.
‣ The time I should do this is after graduation
where I can go to a job and be comfortable.
Mid Term: (YEAR)
• Is to be a play-by-play announcer or be in the tennis
world
‣ The way I can complete this goal is to work
hard and slowly climb the ranks in the industry
Long Term: (YEAR)
• My long term is to retire as some the impacted the
sports world in a positive way.
‣ The thing I need to do for this is give back and
help other young broadcasters or have an
impact in the world.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Technical Skill 1
SOFT
HARD
Novice / Adept / Expert
Technical Skill 1 Novice / Adept / Expert
Transferrable Skill 1 Novice / Adept / Expert
Transferrable Skill 1 Novice / Adept / Expert
Technical Skill 1
SOFT
HARD
Novice / Adept / Expert
Technical Skill 1 Novice / Adept / Expert
Transferrable Skill 1 Novice / Adept / Expert
Transferrable Skill 1 Novice / Adept / Expert

7. I help tennis channel do broadcasting by
entertain the crowd.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• USTA National Campus Racquet
Bar
• Onion creek tennis center pro shop
assistance
Education:
• High school diploma
• Full sail University Sports broadcasters Dan Patrick 2023
Awards:
• N/A

9. COMPETITION
KEVIN BROWN
Industry Experience:
• ESPN play-by-play
Education:
Newhouse School at Syracuse University
Leadership Experience:
was the director of broadcasting and media relations for the
Syracuse Chiefs
Skills and Proficiencies:
• Play-by-play
• director of broadcasting and media
Scott Braun
Overall Online Presence:
• He Is know in the ESPN world and has
his own little info page
• 80
HEADSHOT
Industry Experience:
• MLB channel
Education:
University of Miami
Leadership Experience:
Skills and Proficiencies:
• TV host
• Play-by-play
• Assistant host
Overall Online Presence:
• He is very know around the MLB world
and has a lot about hime because hoe
young he is.
• Grade :90

10. COMPETITION
David Kane
Noteworthy Experience:
• Been in the game long and is one the
best reporter tennis channel has
YOUR NAME
HEADSHOT
Industry Experience:
• Tennis channel reporter
Education:
Macaulay Honors College at The City
University of New York
Skills and Proficiencies:
• Writing skills
• Researching skills
• Story telling skills
Overall Online Presence:
• Tennis channel has him on the reporters
page and is a very good reporter also
his linkin page has a lot of information
• Grade: 80
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100

11. BRAND POSITION
For sports fans who need a sports creator or
broadcaster, I provide a new vision to the sports
world and be one of the younger sports
broadcaster and keep up with the new generation
because the times are changing and most of the
big names will retire and that when the next batch
of great sports broadcaster
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Tennis Channel
‣ DATE | LOCATION
• ESPN
‣ DATE | LOCATION
• CBS Sports
‣ DATE | LOCATION
Digital Marketing
• Primary Content:The type of content I will make will be
mostly likely tennis because how much knowledge I have in
the sport. Also I love the game and have a passion for it.
• Primary Tools:I would like to do play-by-play but if that
doesn’t work then I might go to a YouTube route and make
tennis content their mostly do play-by-play or talking about a
torment that happened.
• Website:I will use it by growing my image it self and get to talk
to the big organization and know their secrets to their
hardware which leads to success

13. PROFESSIONAL DEVELOPMENT
Mentor
• The type of mentor I want is someone that sees me as a friend
more than a partner. That way they can have my full trust and we
will help each other out. Then become successful and life a nice
and peaceful life where we can spend the rest with family and
friends.
Formal Education
• Highschool Diploma
Technical Skills
• I know my way around Excel
• I know how to look up information very well
• NA
Soft Skills
• I get along with people very well
• I’m very creativity
• I communicate with people very well

14. Robert Moreno
You know people need something new? Well, what I do is bring my own
perceptive in sports. In fact, when people are talking about sports I show
them or ask them to look at another view.
“

15. REFERENCES
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager