Research comparison pro forma

1. Research
Jack Lowes

2. Primary Research
• Where/how did you use this?
– IRN BRU audience survey
• Advantages
- Targeted issues are addressed.
- data interpretation is better.
- the data isn't outdated
• Disadvantages
– High cost,
– Time consuming
– More resources required

3. Secondary Research
• Where/how did you use this?
– IRN BRU client and market research
• Advantages
- It is time saving
• It saves effort and expenses
• Disadvantages
– The accuracy of the data is unknown
– Data may be outdated

4. Quantitative Research
• Where/how did you use this?
– Market research
• Advantages
- Fast data collection
- Hard to misinterpret
• Disadvantages
– Needs a huge sample of population
– Requires lots of cash

5. Qualitative Research
• Where/how did you use this?
– Audience research
• Advantages
- issues can be tackled in detail.
- Interviews and such can be guided and redirected by
the researcher.
• Disadvantages
– Findings can be time consuming
– The quality of research depnds on the skill of the
researcher.

6. Audience Research
• Where/how did you use this?
To find out about consumers of IRN BRU
• Advantages
• Helps to find out what people actually wantfrom a
product
• Helps find a demographic. (to potentially market to).
• Disadvantages
– Can take a lot of time and effort.
– Audience voices may vary making it hard to come down to
one solid pece of information.

7. Market Research
• Where/how did you use this?
– To research IRN BRU's competetors.
• Advantages
• The knowledge of what is happening in the market.
• Disadvantages
– Data could be outdated

8. Summary
• 3 areas that worked
• Secondary research
• Audience research
• Market research
• 3 areas that need improvement
• Qualitative research
• Quantitative
• Primary research