Jay Vertuno has over 30 years of experience in sales management and business development. He is currently the National Sales Manager at Conimar Corporation, where he oversees multiple house accounts, rep agencies, and manages the corporate sales and marketing team. Previously, he held director level positions at other consumer goods companies, where he expanded account bases, increased sales, and developed new product categories. Vertuno has a track record of exceeding sales goals and delivering strong financial results through his leadership abilities.

1. Jay Vertuno
3240 SW 34 St. 1001 ♦ Ocala, FL 34474 ♦ 352.857.6807 ♦ jayvertuno@gmail.com
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LinkedIn: http://www.linkedin.com/jayvertuno
Director of Sales
Specializing in managing sales & sales teams to exceed performance goals
Conimar Corporation, Ocala, FL Apr 2000 - Present
National Sales Manager / Mass Retail Division 2012 – Present
Director of Sales / Gift Division 2000 - 2009
Privately held American housewares manufacturer, printer and marketing company. Product categories
include extruded plastic placemats, flexible cutting mats, absorbent stone coasters, car coasters, glass,
poly & bamboo cutting boards and giftware. Approximately 70+% domestic product, 30% sourced.
 National Sales Manager: Re-hired by the president to personally manage multiple house accounts and
re-energize and oversee rep agencies. My position, as a key member of the corporate sales & marketing
team comprises of CRM, on-going development of our outside sales team, major account presentations,
and profit-based sales targets that include market development, key account expansion and soliciting
new business.
 Director of Sales: Spearheaded gift division DBA Silver Coast Creations, TerraCoasters & Counter Art.
Managed 11 showrooms along with 22 gift rep agencies consisting of more than 250 independent sales
representatives; hired, trained and developed all agencies and sales support staff; sales represented
35% of company volume.
 2000 to 2007: Expanded mass retail key account base by promoting existing customer retention
campaigns and emphasizing new client sales. Managed 12 mass retail manufacturer representative
agencies, assisting each with major account presentations and market development. Accounts included
TJMaxx, Shopko, Kohl’s, Kroger, Amazon, Kmart and QVC; representing 30% of the company sales
volume.
Key Successes Include:
♦ Appointed and trained new sales team in 2001; increased gift division account base from 1K to 3.5K by
the beginning of 2002. Steadily increased active accounts to more than 8K by the end of 2008 and
delivered a 600% increase throughout the 7-year period.
♦ Entrusted by Kitchen Collection with 200+ stores with all aspects of managing product distribution
initiatives. Expanded 6 products in 1 category in 2003 to over 50 products in 9 categories by 2007.
♦ Broadened house-account base to include 5 major east coast chains including Ross Stores, Boscovs and
Home Goods with-in 18 months of original hire.
♦ Improved vendor consolidation at Fred Meyer by eliminating 3 competitors in glass counter savers.
♦ Increased total business by 22% in Meijer, with 180 stores; introduced a private label branded product
category that increased retail space by 4 feet in the licensed product area.
Macy’s Inc., Ocala, FL 2010 - 2012
Retail Merchandiser, Independent Contractor, Store Re-Sets
 Utilizing NARMS ~ National Association for Retail Merchandising Services
 Represented the following merchandising companies: Macy’s, McKesson/SPAR Group, Retail Integrity
Merchandising, Certified Marketing Services, Merchandising Solutions Group, Footprint Retail Services,
Davaco Retail Services, Quest In-Store Services, Market Force & Kube Marketing.
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2. Jay Vertuno
3240 SW 34 St. 1001 ♦ Ocala, FL 34474 ♦ 352.857.6807 ♦ jayvertuno@gmail.com
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Gold Medal Consumer Products, Richmond, VA 1989 - 2000
National Sales Manager / Hudson Industries CP Division 1997 - 2000
VP of Sales & Marketing / Gold Medal, Inc. – L.A. & Richmond 1989 - 1995
Inventor of the Director’s Chair (1892) and manufacturer of casual furniture and lifestyle accessories
including replacement cushions, ottomans, beanbag chairs, outdoor furniture, wood bar stools, RTA
furniture, wood tray table sets, patio umbrellas, director’s chairs, chair pads, deco pillows and soft sided
coolers. Hudson Industries consumer division is a medical-grade manufacturer producing cushioning
products & casual furniture including replacement cushions, ottomans, deco pillows and beanbag
chairs.
 National Sales Manager: Hired and trained manufacturer representative agencies to execute sales
strategy, negotiated major account sales and special pricing to capture market share.
 VP Sales & Marketing: Managed 5 direct reports, produced sales forecasts and budgets, developed
customer relations programs and created focused sales training programs that aligned with
performance goals - full P&L responsibility. Authored the field sales training manual; Products
licensed through NFL, NBA, MLB, NHL & NCAA. Annual sales exceeded $50M.
♦ Delivered 18% sales increase in 1999, guided team to open 37 new accounts.
♦ Improved product offerings by 70% at JC Penney: pillows/bedding, furniture/juvenile and
seasonal departments. Introduced 29 additional items for the fall 2000 catalog.
♦ Increased sales 24% ($4.8MM) from 1991 - 1992 and 37% ($9.25MM) from 1992 - 1993.
Maybelline Cosmetics, Los Angeles, CA 1980 - 1986
District Sales Manager
Territory Sales Manager
♦ Awarded Outstanding Salesman of the Year
Promoted to National Account Manager
♦ Awarded Outstanding National Account Manager of the Year
Promoted to District Sales Manager – Los Angeles district accounted for just over $32M in sales.
EDUCATION
Bachelor of Arts in Behavioral Psychology
Simpson College; Indianola, IA
SKILLS & TOOLS
MANAGERIAL: Team Leadership • Problem Solving • Budget Management • P & L Responsibility • Sales
Training & Management • Financial Oversight • Business Strategy & Planning • Forecasting
TECHNOLOGICAL: Windows XP/7 Professional • Office Processional 2010 • Microsoft Outlook 2010,
PowerPoint 2010, Excel 2010, Word 2010 • Adobe Acrobat 9 Pro
INDUSTRY AFFILIATIONS & ACCOLADES
Who’s Who of American Executives, Professionals & Entrepreneurs; Cambridge Edition / Life Member
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