James Dawson has over 25 years of experience in the athletic retail industry as a District Sales Manager and Store Manager. He has a proven track record of managing people and projects while driving sales and improving operations. Most recently, as District Sales Manager for The Sports Authority in Central Florida, he supervised 9 stores and produced over $50 million in annual sales, receiving recognition for his customer service and sales performance. He is seeking a new opportunity to help advance a company with his leadership and retail experience.

1. James Dawson 251-648-1710
1466 Twin Leaf Ln. Oviedo, Fl 32765
Jamesandcheryldawson@gmail.com
Professional Profile:
District Sales Manager with over twenty-five years of experience in the athletic
retail industry and the proven ability to manage people, and projects while being
reliable and efficient. I look forward to the opportunity to help with the
advancement of your company.
Professional Experience:
The Sports Authority, Inc., Englewood, CO
June 2013-Present
District Sales Manager (Central Florida District)
Responsibilities and Commendations:
 Supervised and responsible for 9 stores
 Produced $50+ million in annual sales
 Supervised the “ Market Transformation “of Orlando (2015)
 SA Promoter award ( Customer Service )
 2nd Ranked DM in company in KPI’s
 #1 Sales to budget in region and # 2 for company (2015)
The Sports Authority, Inc., Englewood, CO
February 2011-2013
District Sales Manager (North Florida District)
Responsibilities and Commendations:
 Supervised and responsible for 10 stores in 4 states
 Produced $30+ million in annual sales
 Best Loyalty conversion in company
 Payroll awards
 Third ranked DM in company on KPI’s
The Sports Authority, Inc., Englewood, CO
February 2009-2011
Store Manager (Orlando, Fl)
Responsibilities and Commendations:
 Responsible for all store operations including recruiting, hiring,
training, driving sales, loss prevention, payroll and human resources
 Sales Gain of 2.5 million over the 2 years
 Improved Shrink from 1.75% to .65%
 #1 in district in all company sales metrics
 Hired, trained and promoted 4 department managers
The Finish Line, Inc. Indianapolis, IN
August 2005-2009
District Sales Manager (Central Florida District)
Responsibilities and Commendations:

2.  Supervised and responsible for 14 stores
 Produced $30+ million in annual sales
 Recruitment, training, staffing and merchandising of one store opening
 Supervised the number one volume store producing a volume of $7.7
million
 Received District Manager Million Dollar Gain Ring
The Finish Line, Inc.
March 2003-2005
District Sales Manager (Gulf States)
Responsibilities and Commendations:
 Responsible for 18 stores covering 5 states
 Produced a total district volume of $23 million in annual sales
 Involved in entire process of opening 13 stores over a two-year period
including segmentation
 A sales gain of $7+ million in a comparable sales
 Yearly shrink of -.39% in high theft locations (received Best Shrink)
 Regional team of the year (top for overall sales, labor, inventory,
expense control and team contribution).
 Received District Million Dollar Gain Ring
The Finish Line, Inc.
February 1997- March 2003
General Manager/Market Leader/Market Trainer
Responsibilities and Commendations:
 Responsible for all store operations including recruiting, hiring,
training, driving sales, loss prevention, payroll and human resources
 Managed a $3+ million store in Tallahassee, Florida
 Manager of the Year, Sales Gain Award, Loss Prevention Award, Labor
Control Award (1999-2003)
 Raised highest totals for The Finish Line Youth Foundation each holiday
 Manager Trainer of the Year (2003)
 Received Nike Certification
 Received SKU Certification
 Graduated WickLander-Zulawski's School of Interrogation (loss
prevention)
Education - 1989-1990
Norwalk Community College: Studies in Business Management
References Upon Request