1. James Dawson 251-648-1710
1466 Twin Leaf Ln. Oviedo, Fl 32765
Jamesandcheryldawson@gmail.com
Professional Profile:
District Sales Manager with over twenty-five years of experience in the athletic
retail industry and the proven ability to manage people, and projects while being
reliable and efficient. I look forward to the opportunity to help with the
advancement of your company.
Professional Experience:
The Sports Authority, Inc., Englewood, CO
June 2013-Present
District Sales Manager (Central Florida District)
Responsibilities and Commendations:
Supervised and responsible for 9 stores
Produced $50+ million in annual sales
Supervised the “ Market Transformation “of Orlando (2015)
SA Promoter award ( Customer Service )
2nd Ranked DM in company in KPI’s
#1 Sales to budget in region and # 2 for company (2015)
The Sports Authority, Inc., Englewood, CO
February 2011-2013
District Sales Manager (North Florida District)
Responsibilities and Commendations:
Supervised and responsible for 10 stores in 4 states
Produced $30+ million in annual sales
Best Loyalty conversion in company
Payroll awards
Third ranked DM in company on KPI’s
The Sports Authority, Inc., Englewood, CO
February 2009-2011
Store Manager (Orlando, Fl)
Responsibilities and Commendations:
Responsible for all store operations including recruiting, hiring,
training, driving sales, loss prevention, payroll and human resources
Sales Gain of 2.5 million over the 2 years
Improved Shrink from 1.75% to .65%
#1 in district in all company sales metrics
Hired, trained and promoted 4 department managers
The Finish Line, Inc. Indianapolis, IN
August 2005-2009
District Sales Manager (Central Florida District)
Responsibilities and Commendations:
2. Supervised and responsible for 14 stores
Produced $30+ million in annual sales
Recruitment, training, staffing and merchandising of one store opening
Supervised the number one volume store producing a volume of $7.7
million
Received District Manager Million Dollar Gain Ring
The Finish Line, Inc.
March 2003-2005
District Sales Manager (Gulf States)
Responsibilities and Commendations:
Responsible for 18 stores covering 5 states
Produced a total district volume of $23 million in annual sales
Involved in entire process of opening 13 stores over a two-year period
including segmentation
A sales gain of $7+ million in a comparable sales
Yearly shrink of -.39% in high theft locations (received Best Shrink)
Regional team of the year (top for overall sales, labor, inventory,
expense control and team contribution).
Received District Million Dollar Gain Ring
The Finish Line, Inc.
February 1997- March 2003
General Manager/Market Leader/Market Trainer
Responsibilities and Commendations:
Responsible for all store operations including recruiting, hiring,
training, driving sales, loss prevention, payroll and human resources
Managed a $3+ million store in Tallahassee, Florida
Manager of the Year, Sales Gain Award, Loss Prevention Award, Labor
Control Award (1999-2003)
Raised highest totals for The Finish Line Youth Foundation each holiday
Manager Trainer of the Year (2003)
Received Nike Certification
Received SKU Certification
Graduated WickLander-Zulawski's School of Interrogation (loss
prevention)
Education - 1989-1990
Norwalk Community College: Studies in Business Management
References Upon Request
