Nancy Logan is a senior-level sales executive with over 20 years of experience in the travel industry. As Vice President of Sales and National Accounts for Uniworld Boutique River Cruise Collection, she oversaw a 25-person team generating $170M in annual revenue. She increased sales for Uniworld's top account from $13M to $48M and secured preferred partner status. Previously at Brendan Vacations, she grew key accounts from $1M to $13M annually. Logan has a track record of developing strategic partnerships, producing consistent revenue growth, and training high-performing sales teams.

1. NANCY LOGAN
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Los Angeles, California logan.nancy99@gmail.com
SENIOR-LEVEL SALES EXECUTIVE
SALES STRATEGY LEADER | NATIONAL ACCOUNT EXPERT | TOP-RANKED PRODUCER | AWARD-WINNING TRAINER
op-performing executive sales leader and national account expert with an undeniable track record of securing key
clients, propelling revenue streams, and capturing the partnerships and preferred status to drive new business.
Produces strong, sustainable, and consistent results through strategic planning and execution, sales team
development and leadership, national account management, innovative marketing programs, and partner outreach and
education.
T
Led North American Sales and National Accounts department for Uniworld Boutique River Cruise Collection, overseeing 25+
managers and individual contributors in generating $170M in annual revenue, while having personal accountability for
managing the company’s top accounts. As VP of National Accounts for Uniworld, took #1 account from
$13M to $48M—and secured highest partner status available—with total book of business
increasing 423%. In prior role, expanded Brendan Vacation’s Key Accounts from $1M
to $13M in annual sales and captured the first-ever co-branded program.
SKILLS & STRENGTHS
■ Relationship Building
■ Prospecting & Account Capture
■ National Account Development
■ Domestic & International Markets
■ Team Development & Leadership
■ Targets & Incentives
■ Sales Strategy Development
■ Training & Education
■ Budgets & Forecasting
■ C-Level Contract Negotiations
■ Strategic Marketing Plans
■ Group & Charter Sales
EXPERIENCE & CONTRIBUTIONS
Uniworld Boutique River Cruise Collection – Encino, California – (2007-2016)
Vice President, Sales & National Accounts (2014-2016)
Earned a significant promotion to manage the 25-person Sales Department—generating $170M in annual revenue—while
continuing to manage 6 national accounts including the company’s top 4 clients. Cultivated partnerships with leading
travel industry leisure agencies—AAA Travel, American Express, Virtuoso, Signature, and others—key to driving demand.
Oversaw all inside and outside sales operations and functions including sales administration, customer service, trade
marketing, sales promotions, incentives, trade shows, conferences, online educational programs, online booking portal,
and SalesForce. Managed a $5M+ annual operating budget.
■ Drove double-digit growth and proved instrumental in securing Preferred Status with Virtuoso, estimated
to double Virtuoso revenue by YE 2016. Proved highly effective in the design and delivery of product
training and education—online and in-person—to targeted audiences throughout the travel industry.
■ Earned top speaking and training accolades including being voted #1 supplier speaker at the American
Express Annual Summit—out of 45+ peers—receiving honor four times, three of which were consecutive
nominations. Voted as having delivered the #1 American Express training video (2014).
■ Successfully developed and launched the company’s first Manager, Home Based Segment position,
increasing Home Based agency sales over 100% in the first two years.
■ Increased company focus on charter and incentive sales, personally securing 5 charter agreements in the
last six months of tenure, all with organizations new to chartering with the company. Resulted in developing
and managing the company’s first Manager, National Accounts & Incentive Sales position.
■ Recruited, coached, and trained a geographically dispersed team of sales managers across the U.S. and
Canada, managing each associate’s growth, providing one-on-one development, and supporting succession.
■ Collaborated with Revenue Management and Marketing departments to develop on-target sales
promotions and collateral, define promotional terms, and equip the sales organization with mission-critical
selling tools.
■ Established sales targets and defined and communicated KPIs across the sales team, diligently monitoring
performance, intervening proactively, and developing the sales strategy to drive production.

2. NANCY LOGAN
logan.nancy99@gmail.com  Page Two  (217) 721-0252
Uniworld Boutique River Cruise Collection – Continued
Vice President, National Accounts (2012-2014) | Director, National Accounts (2007-2012)
Charged with growing sustainable revenue streams through development and strategic management of National and Key
accounts—personally generating $72M+ in annual sales. Trained, mentored, and provided leadership to North
American National Account team, holding total accountability for a $120M account portfolio. Developed the sales tools
and marketing programs to deploy at local, regional, and national levels, focused day-to-day efforts on not only identifying
new business opportunities, but also recognizing the importance of cultivating strong and sustainable relationships that
transcend competitor tactics and economic downturns.
■ Managed the company’s largest account, AAA Travel, increasing sales 100%+ in 3 years, and earning the
coveted “Strategic Partner” designation.
■ Increased account satisfaction scores from 91% to 100%, awarded “Cruise Partner of the Year”
4 times with AAA and American Express Travel, and won highly coveted “Best in Sales Service” honor multiple
times.
■ Secured an agreement with the largest travel franchise in the U.S., bringing 900 new offices on board with
sustainable annual contributions expected to surpass $5M.
■ Directed account management lifecycles, developing programs to improve market share, and providing
partners with the tools to win new business; efforts resulted in being recognized with the 2010 Sales Hall of
Fame Award and 2013 Outstanding Sales Executive Award.
■ Provided strategic account direction to a 16+ person sales management team, coaching and counseling on
go-to-market approaches, key account development, and retention of mission-critical business relationships.
Brendan Vacations – Los Angeles, California
Manager, Key Accounts (2000-2007)
Initially managed a 5-state region and quickly promoted into unfamiliar Key account management role. In short order,
penetrated 21 regional AAA Travel clubs, securing “Preferred” status, and growing account to the #2 client in the
company. Designated as the field trainer for all new hire sales managers. Performed the due diligence to identify target
contacts, define messaging strategies for each regional office, and pinpoint best practices-based methodologies later
adopted on a national level. Developed original business plan based on key account structure, negotiated commission
agreements and annual contracts, and defined all marketing strategies and related budgets.
■ Initiated AAA Travel regional agreements, taking account from less than $1M to $13M+ in annual
revenue, and achieving “Highest Revenue Growth” and “Highest Passenger Growth” status.
■ Improved knowledge sharing and enterprise-wide results as the designated Field Trainer, working with
new sales managers to train on product knowledge, budgets, sales reporting, and short- and long-term planning.
■ Fueled the performance to secure the first co-branded brochure to be placed in AAA Travel clubs, an
exclusive product distributed throughout the “Preferred” network and solidifying a long-term relationship.
■ Named “Top 100 Rising Stars in the Travel Industry” by Travel Agent Magazine in ’03, recognizing
exceptional performance in deploying the leading-edge approaches to program and account development.
Foundational experience as a Travel Agent, securing coveted industry designations—Master Cruise Counselor (MCC) and
Certified Travel Associate (CTA)—to fuel the sale of worldwide leisure travel packages to retail consumers.
EDUCATION
Franklin University – Columbus, Ohio
Bachelor of Science in Management, Minor in Global Business (2011)
Parkland College – Champaign, Illinois
Associate of Applied Science in Management (1997)
Associate of Applied Science in Marketing (1997)
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