1. Larry
Caudill
Automotive sales,
operations and marketing
executive with wide-
ranging history over a
multitude of disciplines
and a long track record of
success. Can translate
real world experiences
into successful projects
that maximize profit and
sales. Known for
developing associates and
guiding subordinates to
their own high levels of
performance.
817-656-1337 home
214-542-5411 cell
larry.caudill@sbcglobal.net
Experience
2005 – Present / Hyundai Motor America
Coppell, TX
Increasingly responsible positions in Sales, Fixed Operations and Market
Representation. Currently Senior Group Manager, Regional Market
Representation.
→ Past Parts Operations, Customer Satisfaction, and Regional Parts
and Service Manager (RPSM)
→ In Sales, Merchandising Manager responsible for advertising,
incentives, events and shows
→ Led effort in dealer facility renovations and sign program revisions
→ Consistent top performer in parts and accessory sales
→ As RPSM, managed staff of up to 18 people.
2004-2005 / Newgen Results
Mira Mesa, CA
Managed the development of FIX electronic multi-point inspection
software and CPR (Concern Prevention and Resolution) system for
addressing consumer complaints.
→ Identified process weaknesses and made recommendations to
automate best practices.
→ Managed technology vendors hired for development.
→ Produced video presentation of all Newgen dealer support
products for 2005 NADA convention
2002-2004 / Profit Point Group of ADP Dealer Services
Chantilly, VA
Responsible for the sale of automotive consulting and training services to
OEM's located on the West Coast (Nissan, Toyota, Honda, Hyundai,
Mitsubishi, Mazda).
→ As Vice President Sales, West Coast, represented PPG divisions
MNI, ASC and Performance Inc.
→ Highest billings of all sales areas for three years.
→ Created multiple division sales brochure and portfolio utilized by
all sales staff.
1999-2002 / Sempra Energy
San Diego, CA and Los Angeles, CA
As Director, Customer Communications, supported all consumer and B to
B advertising communications for San Diego Gas and Electric, Southern
California Gas, and multiple divisions of Sempra Energy.
→ Identified and hired multiple ad agencies to provide unique work
for the divisions.
→ Managed sponsorships with the San Diego Chargers and Padres.
→ Managed communications staffs in both San Diego and Los
Angeles.

2. Page Two
Larry Caudill Resume
Experience (Continued)
1985-1999 / Nissan North America
Torrance, CA
As Director, Marketing Development, managed incentives and promotions for both Nissan and Infiniti divisions with a
combined budget in excess of $1 billion.
→ Designed quarterly incentive programs to increase sales and maintain budget.
→ Worked with regions to develop market-specific incentives.
As Director, Communications and Strategic Alliance, managed sponsorships and partnerships including the 1996
Olympics; Thelonious Monk Institute of Jazz; Smithsonian Institute; Long Beach Blues Festival; LA Dodgers; LA Clippers
and others.
→ Responsible for auto shows and exhibits.
→ Responsible for Motorsports marketing and Infiniti's participation in the fledgling Indy Racing League.
→ Managed a group of professionals dedicated to providing high-quality services in very diverse areas of marketing
and brand image improvement.
As Senior Manager, Marketing Communications, managed all advertising communications and media buying for Nissan
during the seminal "Enjoy the Ride" campaign.
→ Worked closely with Chiat /Day creative, media and account teams.
→ Designed sliding scale compensation plan based on media costs.
→ Managed focus groups, creative review, and production and media budgets.
→ Managed national and regional advertising specialists in support of product planning and sales organizations.
As Model Line Manager, Altima/Sentra/200SX, coordinated model line planning and marketing with counterparts from
parent company.
→ Managed vehicle design focus groups, media events, communications strategy and model positioning.
→ Launched the second generation Altima and first generation 200SX (Sentra-based coupe).
→ Supervised a team of dedicated, talented and professional model line analysts.
As Manager, Contests and Incentives, managed the design and implementation of incentive, leasing and financial
support programs designed to maximize sales of Nissan vehicles.
→ Designed comprehensive tracking and planning system known as the "I-Chart".
→ Responsible for regional as well as national incentive programs with a budget in excess of $700 million
→ Supervised a staff of analysts and managers dedicated to sales and success.
Other positions held at Nissan include Manager, Financial Products Support; Regional Parts& Service Manager,
Jacksonville; Parts Business Strategy, Infiniti Launch Team; Manager, National Service Operations; Manager, National
Parts Operations; Parts Operations Manager, Dallas.
Education
Arizona State University, W. P. Carey School of Business
BS, Marketing, 1977