1. Amy M. Krahe
1380 S Van Ness Avenue ♦ San Francisco, CA 94110 ♦ (415)516-6954 ♦ amymkrahe@gmail.com
PROFILE
Results-driven and persuasive Sales and Marketing Manager offering 10 years of successful experience in positions
of progressive responsibility and expertise in wine and spirits industry. Consistently develop new business and expand
established accounts through creative, customer-driven and solutions-focused strategy. Track record of developing new business
and outperforming revenue goals. Dynamic leader with hands-on management style and proven ability to motivate teams of
professionals in meeting or exceeding targeted goals. Exceptional rapport and relationship-building skills. Polished
communicator who can customize conversation to specific customer requirements. Skilled problem-solver with strong
analytical, decision-making, and follow-through skills. Well organized and able to manage multiple projects, tasks, and
priorities in timely manner. Skills & Strengths:
► Territory Management ► Account Management ► Strategic Planning & Development
► Project Management & Planning ► Customer Needs Assessment ► Relationship Building / Retention
► New Market Penetration ► Team Building / Management ► Wholesaler Management
► Brand Management & Positioning ► Budget Management ► High-Impact Presentations
► Sales Process Management ► Contracts & Proposals ► Event Planning & Promotions
► Advertising & Publicity ► Customer Service / Retention ► Segmentation Targeting
► Vendor Relations ► Revenue Growth Generation ► Distributor Networks
► New Product Rollout ► Negotiation Skills ► Creative / Strategic Selling
CAREER PROGRESSION
Jackson Family Wines, Santa Rosa, CA June 2015 – Present
Regional Manager — NorCal, Alaska, Hawaii- FY17 (plus Oregon, Washington, Montana, Idaho –
FY16)
• Manage a fine wine portfolio representing domestic wines from Oregon and California including: Copain, Siduri, Penner
Ash, Champ de Reves, Wild Ridge, Chardenet, and Gran Moraine.
• Selected to realign a new division team and aggressively grow revenue.
• All sales and distributor management of premium and super premium wineries in seven states with 14 wholesalers.
• Develop and implement market strategies to grow depletions from 6,500 cases in FY16 in seven states to 6,700 cases in
Q2 of FY17 in three states.
• Manage allocations, develop annual goals, create and implement strategic programming and pricing structures.
• Plan and execute quarterly distributor business reviews, annual planning meetings and distributor general sales meetings.
• Market sales activities independently and with distributor sales teams with focus on brand development and achievement of
distribution goals.
• Closely track and update the progress of each wholesaler by channel by winery.
• Build brands though new wholesaler, trade, and market launches and well as conduct educational seminars.
• Participate in consumer events, distributor trade shows, and host wine dinners across the region.
• Manage invoicing, bill backs and sample budgets.
• Conceptualize and execute unique and well attended events in key markets promoting wineries and division.
Regal Wine Company, San Francisco, CA October 2012 – June 2015
District Manager — San Francisco Promoted to Regional
Manager
• Responsible for the largest revenue market in the state - $6 million dollar territory covering metro San Francisco and hotels
extending to Carmel.
• Managed a team of eight direct reports including a hotel key account specialist. This includes 1,200+ open accounts, both
on and off premise as well as hotels.
• Portfolio of about 2000 SKUs, representing an extensive selection of domestic and international fine wines. Accounts for
a minimum of 15 supplier partners, most of whom are located in the Bay area.

2. • Trained, developed, and mentored sales representatives to foster the growth of their leadership skills and build the overall
success of the district.
Continued…
Amy M. Krahe Résumé / Page 2
• Planned and executed ambitious volume and distribution objectives.
• Tracked and analyzed sales data to manage multiple sales priorities and maximize growth.
• Continued to increase business for three consecutive years in all key performance indicating areas of accounts sold, PODs,
cases and revenue.
• Grew the territory from $3 million to $6 million in three years.
• Conceptualized and executed unique and well attended events promoting suppliers and wholesaler.
• Strong relationships with key buyers, decision makers and sommeliers in the Bay area.
Regal Wine Company, San Francisco, CA April 2011 – October 2012
Sales Representative – San Francisco Promoted to District Manager
• Responsible for the territory management of 76 on premise accounts and 16 off premise accounts in San Francisco.
• Grew territory from $620,000 to $925,000 by end of fiscal in the one year in the market.
• Double digit growth in all areas of accounts sold, distribution, cases and revenue.
• Won two trips to Italy in six months for supplier sales incentives.
• Won 5+ incentives in a three month period and three sales representative of the quarter awards.
• Promoted to District Manager of San Francisco in just over one year in market.
Medea Vodka/FSJ Imports, New York, NY April 2009 – November 2010
Area Manager — New York, Illinois, Florida, South Carolina
• Open new markets nationwide, help increase product distribution, and identify key accounts, track sales and distribution by
market, and interface directly with key on- and off-premise accounts, including direct selling.
• Hired team of 50 brand ambassadors’ nationwide, promotional agencies in several markets, and market managers in Florida
and Illinois. Serve as spokesperson for brand with the media.
• Educated all agencies, distributors and brand ambassadors on selling points and key attributes of products.
• Support distributors in the field to maximize sales to top customers in their area.
Hart Wine & Spirits of New York, New York, NY January 2008 – April 2009
Market Manager — New York City
• Directed all wine and spirits promotions for Southern Wine and Spirits for on and off-premise events in five boroughs of
New York City and Westchester County.
• Executed over 100 events per weekend.
• Oversaw staff of 150 Brand Ambassadors and one assistant while managing daily market operations.
Southern Wine & Spirits – InVisions Albany, NY & Chicago, IL 2006 – 2008
Territory Manager Upstate - Albany (2007 – 2008) Division Closed
• Led all wine and spirits promotions for on- and off-premise events throughout 12 counties in New York State.
• Hired and trained staff of 80 Brand Ambassadors, one On Premise Coordinator, and one assistant.
• Ran daily market operations, completed budgets within guidelines set forth by clients and oversaw more than 100 events.
Team Leader, Chicago, (2006 – 2007) Promoted to New York
• Managed all wine and spirits promotions for off-premise events throughout western suburbs of Chicago.
EDUCATION
Slippery Rock University of Pennsylvania, Slippery Rock, PA 2001
B.S., Business Administration, Marketing, minor in Public Relations, Magna Cum Laude

3. Court of Master Sommeliers, Level I 2011
WSET Certified, Level II, Pass with Distinction 2015
WSET Advanced, Level III, Pass with Distinction 2016