1. Email Marketing Strategy The HAM recipes...

2. All Ham & No Spam Email marketing tips and strategies for small businesses. 100%

4. HAM

5. Why make HAM?

6. Recipes for making HAM

7. Getting HAM Delivered

9. What is SPAM? Spam (spām) - unsolicited bulk commercial electronic mail message

10. CAN-SPAM CAN-SPAM defines a "commercial electronic mail message" as "any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service (including content on an Internet website operated for a commercial purpose)." It exempts "transactional or relationship messages."

11. Realistically, SPAM is just EMAIL PEOPLE DON’T WANT TO RECEIVE.

12. That’s why it’s all about HAM

13. HelpfulActionableMessages

15. Build rapport

16. Generate return sales

18. Email marketing can make you SERIOUS MONEY.

19. The funny thing about email… It’s almost always more cost effective to marketing to current prospects and clients than to keep on trying to find new clients.

20. Types of HAM

21. Newsletters

22. Special Offers/Sales

23. Webinars

24. Free Information

25. Educational

26. Events

27. Autoresponders

28. Email marketing isn’t a one time email…it’s a SERIES OF MEANINGFUL COMMUNICATIONS

29. Action Item:Create a list of the marketing emails you currently send out and a list of marketing emails you know you should send out.

30. HAM Recipes

31. Keep it helpful using TARGETED MAILING LISTS

32. Segment by:Product lineSales process milestonesCustomer typesBusiness verticalRepeat vs. one-time customers

33. Action Item:Create a list of the various segments you’d want to send targeted marketing messages to.

34. MAKE YOUR EMAIL MESSAGES ACTIONABLE

35. If there is no action in your marketing email, is it really worth sending?No.

36. Email Actions:Special offersEvaluation/assessmentsWebinarsDownloadsCheck out our…

37. Action Item:Create a list of offers, events, etc. that you use to get your clients and prospects to interact with you.

38. HAM Tips

39. Subject Line Tips

40. Identify yourself!

41. Entice

42. Include your offer in the subject line

43. Spend some time on it!

44. “FROM”Address Tips

45. Use a “from” that’s recognizable to your recipients.

46. Body Content Tips

47. Image Tips

48. Not everyone will see your images. Make sure the message makes sense without them!

49. Always use “alt” tags to describe the images

50. Prepare for the PREVIEW PANE Most important information should be at the top.

51. When someone is opting into your emails, give them the option of having HTML or text only emails.

52. Every email you send should give recipients the option to UNSUBSCRIBE

53. Process Your UnsubscribesIMMEDIATLY

54. Always TEST emailsbefore you send them out.

55. Email Test Checklist:Verify subject line textCheck body content for errorsCheck HTML & non-HTML versionsCheck the overall layoutCheck all imagesCheck to make sure all links work!

56. Check on multiple providers:GmailHotmailYahoo! MailOutlookApple MailAOL Mail

57. Landing Pages

58. If you have an offer in your email, you should have a landing page.NO HOMEPAGE LINKING

59. Keep look and feel of your email templates and landing pages similar.

60. HAM Delivery

61. Getting emails reported as SPAM is a common way to get your emails blocked.

62. Ask yourself this question:Is this HAM or SPAM?

63. Target, Target, Target

64. Double opt-in increases your deliverability (not to mention the quality of your list.)

65. Email Deliverability DON’TS

66. Excessive punctuation!!!!!!

67. Mispeld Words

68. W#rds $pelledW!th $pec!alCh@r@cter$

69. Too many images vs. text

70. EXCESSIVEUSEOFCOLOREDFONTSANDBACKGROUNDS

71. ExcessivelyLARGEorsmallFonts

72. Use an embedded style sheet, not font tags, where possible.

73. STOPWords

74. AdultGamblingContest relatedMedicalWeight lossFinancialDating Look out for words with more than one meaning!

75. Finding HAM Lovers

76. Provide sign ups for special offers, newsletters, etc. in your communications and on your website.

77. Make it easy for users to share your communications and your website.

78. Add opt-ins to your sign-up/purchasing process.

79. Give away useful content & collect contact info in the sign up process.

80. Run a contest.

81. Find cross-marketingopportunities.

82. Build awareness for your email communications through SOCIAL MEDIA.

83. Do a webinar!

84. Offline Engagement

85. Marketing to a good list is cheaper than marketing to get new prospects

86. That’s it! Hope you enjoy the recipes...