29. 2. BUYING LISTS. The reason you shouldn’t bother with buying email lists is pretty simple: they are usually a waste of money. Buying Lists
30. BEING SLOPPY. The biggest mistakes happen when marketers “have to get this email campaign out yesterday!” Being Sloppy
31. Writing Like a Used Car Salesman WRITING LIKE A USED CAR SALESMAN. Unfortunately, most small business owners and marketers aren’t writing experts, and their first email campaigns use copy like “BUY NOW!!!!!” or “LIMITED TIME OFFER!!!!!!”
32. How to Look Like Spam Going crazy with exclamation points!!!!!!!!!!
33. How to Look Like Spam Going crazy with exclamation points!!!!!!!!!! USING ALL CAPS IS LIKE SCREAMING IN EMAIL FORM
34. How to Look Like Spam Going crazy with exclamation points!!!!!!!!!! USING ALL CAPS IS LIKE SCREAMING IN EMAIL FORM Using sloppy HTML (usually converting a Word document to HTML)
35. How to Look Like Spam Going crazy with exclamation points!!!!!!!!!! USING ALL CAPS IS LIKE SCREAMING IN EMAIL FORM Using sloppy HTML (usually converting a Word document to HTML) Using red or green colored fonts
36. How to Look Like Spam Going crazy with exclamation points!!!!!!!!!! USING ALL CAPS IS LIKE SCREAMING IN EMAIL FORM Using sloppy HTML (usually converting a Word document to HTML) Using red or green colored fonts Creating an email that is just one big image with little or no text
37. Sending Infrequent, Irrelevant Emails SENDING INFREQUENT, IRRELEVANT EMAILS. Sending emails that don’t directly relate to why the customer gave you his email address to begin with is an easy way to irritate him, and if you let too much time go by without communicating, subscribers are much more likely to report your email as spam or unsubscribe.
38. The 5 Biggest Mistakes in Email Marketing Flooding your lists. Buying lists. Being sloppy. Writing like a used car salesman. Sending infrequent, irrelevant emails.
42. What You Can Do With Your List of Customers Open an additional and reliable communication channel to your customers Increase sales with little effort and cost
43. What You Can Do With Your List of Customers Open an additional and reliable communication channel to your customers Increase sales with little effort and cost Easily measure the impact of your marketing campaigns and find new trends and preferences among your customers
44. What You Can Do With Your List of Customers Open an additional and reliable communication channel to your customers Increase sales with little effort and cost Easily measure the impact of your marketing campaigns and find new trends and preferences among your customers Increase customer interaction and retention rates at a cost far below direct mail
84. Famous Headlines “Give me 5 days and I’ll give you a Magnetic Personality … Let Me Prove It — FREE”
85. David Ogilvy “On the average, five times as many people read the headlines as read the body copy. “It follows that unless your headline sells your product, you have wasted 90 percent of your money...” - David Ogilvy
88. How to Write Good Subject Lines Good subject lines are short (usually no longer than 60 characters so they can be fully read at a glance), while good headlines can be double that length and work very well.
89. How to Write Good Subject Lines Good subject lines are short (usually no longer than 60 characters so they can be fully read at a glance), while good headlines can be double that length and work very well. Good subject lines almost always use both self-interest and curiosity to get the emails opened (not just one or the other).
94. Examples SUBJECT LINE #1: The Secrets of Rapid Weight Loss SUBJECT LINE #2: 99% of People Dieting NEED to Do This (But Aren’t)
95. Examples SUBJECT LINE #1: The Secrets of Rapid Weight Loss SUBJECT LINE #2: 99% of People Dieting NEED to Do This (But Aren’t)
96. Odd Numbers You can use odd numbers in your subject line to make it stand out. I Can’t Believe Americans Spend $45,644,283 Per Year on This... Why He Paid Google $343,788.10
97. Question Marks You can use question marks to make your subject line more interesting. 5 reasons to never waste money at Starbucks again? Naked man arrested for concealed weapon?
98. Percentages You can use percentages to give your subject line an air of authority. 64% of Americans can’t afford a $1,000 emergency? The Biggest Mistake 99% of Small Business Owners Make
99. Brackets or Parentheses You can use brackets or parentheses to highlight a particular feature of what you’re offering. [VIDEO] Do You Make Any of These 7 Deadly SEO Mistakes? What You Don’t Know About the Food Industry is Making You Fat (Free Seminar)
100. Re: and Fwd: You can use Re: and Fwd: to increase open rates. Re: Oprah’s big diet discovery. Fwd: An amazing, all-natural way to handle thyroid problems.
108. John Caples “Get steamed up. Make your copy sizzle. Put all the power of a runaway locomotive into it. Later go over it in cold blood and cut out the things your critics will object to. In this way you can produce copy that is both lively and acceptable. If you write with the prejudices and preferences of other people uppermost in your mind, you will produce copy as correct as a school child’s essay, but utterly lifeless.
109. John Caples “Get excited! Get worked up! Tell yourself that you have the biggest piece of news to tell since man walked on the moon. Remember that enthusiasm is as contagious as measles. It spreads from speaker to listener, from writer to reader.” - John Caples
121. How to Create Good Calls to Action Never forget to include a call to action in your email. Ever.
122. What Do You Want the Reader to Do? CLICK HERE! 800-555-5555
123. Links as Calls to Action Click the link below to learn how to get profitable referrals TODAY: http://www.acmeinc.com/product The other way is to make the call to action an actual link. Click here to learn how to get profitable referrals TODAY
127. Q&A Time! Accelerated Training Solutions In the last 5 years, we've created over 50 training courses, large and small, on the many aspects of what it takes to succeed in business, such as marketing, sales, productivity, organization, leadership, finances, and more. We've trained thousands of businesspeople on our courses, and thousands more have been trained on our materials by consulting and training companies that include our courses in their curricula.
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