This presentation from http://www.theinternetmarketingbusiness.com looks at how to improve your email open rate when running an email marketing campaign.

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2. As a business owner it is important to
explore all fields of marketing which may
help you develop new customers and
leads.
Also of importance is the implementation
of a marketing strategy which will help you
retain current customers and convert them
further in this digital age.
There are a number of key marketing
areas of which you truly cannot afford to
ignore.

3. E-mail marketing is one such form in
question and, has become in recent years,
an essential part of any marketing strategy
according to eMarketer.
They conducted a test towards the back end
of 2011 which concluded that 97% of small
businesses utilize e-mail marketing as part
of their wider strategy.

4. If you have a current e-mail marketing
campaign which isn't performing to its full
potential, or are looking for tips on how to
create a solid e-mail marketing campaign,
then this presentation looks at how to
improve e-mail open rates.
www.theinternetmarketingbusiness.com

5. Make A Great First Impression
If you go ahead and open up your e-mail
inbox right now, I can guarantee that the
main things that you will see are the
dates, subject and title of each e-mail.
It is the title and subject of your e-mails
that you need to get right first time in
order to create a great first impression.

6. Now, every single e-mail is different
based on exactly what point you are
trying to get across or what you are
trying to sell, however there are a couple
of key points you can use to aid in the
end user opening your e-mail:
-Utilize an e-mail address which uses a
real name.
-James@salesexamplemail.com looks far
better than sales@salesexamplemail.com.

7. -Write the e-mail based on hierarchy. E-
mails from a company director, CEO, CFO
or president are far better than e-mails
from a desk clerk for example.
In terms of your subject line this will
differ based on what you are trying to
say.
There are a few things you should keep in
mind however, which include:

8. -Localize your subject. Got an e-mail list
from people in New York, US? Include
'New York' in the subject.
-Got an e-mail list of people based in
London, UK? Include the keyword
'London'.
- Create a unique subject line for each
new e-mail batch you send out. If your e-
mail subject gets repetitive, this will
decrease your open rates.

9. Avoid salesy words. 'limited offer', 'free'
-
and 'reminder' are key turn offs
commonly found in e-mail subject lines.
www.theinternetmarketingbusiness.com

10. Time Your E-mails Effectively
If you work within a business which
offers seasonal products then it makes
sense to send out your e-mails when
your product will be in the highest
demand.
Even if you don’t offer seasonal
products or services, timing is still very
important.

11. Avoid sending out e-mails which are way
out of time zones.
An e-mail received by somebody in the
UK at 3 a.m. for example will often be
entirely overlooked as compared to
being sent during the day.
Sending e-mails at lunch time, breakfast
time or tea time is good practice to try
and reach the highest number of eyes as
physically possible.

12. Over-all
All in all e-mail marketing is an incredibly
effective marketing practice and easily
manageable form of marketing for any
business.
With the above two tips, hopefully you
will be able to take your e-mail
marketing campaign to the next level
and reach out to even more potential
leads.

13. www.theinternetmarketingbusiness.com