2017 dsdet two truths and a lie - aloreLeslie Alore
Email marketing delivers the highest ROI of any other marketing channel. Email marketing is hard. By now, most marketers have figured out the secrets to doing it well. One of these statements is a lie.
By the end of this session, you’ll be able to call me out on my lies, and know:
• how to make calls to action that work and why colors matter more than you think (yes, color psychology is a thing)
• how to understand and manage your sender score – IP warming hurts
• your marketing automation tool is tricking you into sending bad emails
• what the robots that decide your email deliverability fate care about
• how great subject lines could ruin your click-through rates
10 Steps to a Successful Email Marketing CampaignLaura Comben
In this white paper, we examine how every business can create more powerful email marketing campaigns.
By the end of this white paper you’ll know how to:
Define your goals
Increase open rates and engagement
Create winning subject lines and copy
The Importance of testing
Expand your social circle
Use reporting to improve future sends
Integrate your software.
http://cobb.agency/digital
Introducing Email Marketing Blast off, a Comprehensive Guide All About Email Marketing. Inside this Free eBook, you will discover the topics about advertise, do not spam, creating email lists for marketing campaigns, understanding email marketing, why not email marketing, the reaction to your email marketing, email marketing strategies and is your email marketing spam.
2017 dsdet two truths and a lie - aloreLeslie Alore
Email marketing delivers the highest ROI of any other marketing channel. Email marketing is hard. By now, most marketers have figured out the secrets to doing it well. One of these statements is a lie.
By the end of this session, you’ll be able to call me out on my lies, and know:
• how to make calls to action that work and why colors matter more than you think (yes, color psychology is a thing)
• how to understand and manage your sender score – IP warming hurts
• your marketing automation tool is tricking you into sending bad emails
• what the robots that decide your email deliverability fate care about
• how great subject lines could ruin your click-through rates
10 Steps to a Successful Email Marketing CampaignLaura Comben
In this white paper, we examine how every business can create more powerful email marketing campaigns.
By the end of this white paper you’ll know how to:
Define your goals
Increase open rates and engagement
Create winning subject lines and copy
The Importance of testing
Expand your social circle
Use reporting to improve future sends
Integrate your software.
http://cobb.agency/digital
Introducing Email Marketing Blast off, a Comprehensive Guide All About Email Marketing. Inside this Free eBook, you will discover the topics about advertise, do not spam, creating email lists for marketing campaigns, understanding email marketing, why not email marketing, the reaction to your email marketing, email marketing strategies and is your email marketing spam.
6 Retail Email Marketing Priorities for 2015Chad S. White
Getting ready for the holiday season is almost a year-round effort—which is to say you’re preparing for November and December the other 10 months of the year.
To help you prep, I discuss 6 retail email marketing priorities in this slide deck, which includes supplemental links to research reports, articles, and real-world examples that allow you to take a deep-dive into the topics that are most important to you:
1. Reassessing program goals
2. Getting mobile-friendly
3. Optimizing snippet text
4. Increasing targeting and personalization
5. Building out triggered emails
6. Keeping inactivity in check.
Check out this slide deck and see why making progress on each of these priorities between now and October will get your email program in excellent shape for the upcoming holiday season.
Mobile devices have moved email marketing back to the forefront of every marketers marketing plan. Because of this, there are many outdated email rules that should be reconsidered in your 2014 marketing strategy.
Email has a bad rap: it’s been declared dead, called spam, and been sidelined by marketers and creatives alike. But email is one of the highest performing digital marketing channels, requiring its own unique set of content, marketing, and design considerations. In this session, you’ll learn how using performance-driven email design can drive email strategy, best practices and principles for getting users to take action, and simple strategies and A/B tests to maximize conversions.
Webinar: Rethinking Your Email Creative to Maximise EngagementPure360
We all know that generating maximum engagement from our email campaigns post-GDPR should be a priority, especially if your email lists have reduced in size.
The busy email marketer is always thinking about the next campaign. But sometimes you need to take step back and look at what you’re currently sending.
Is your design looking dated? Are your templates following best practice? Is your content as engaging as it could be?
Watch our webinar to learn how to give your email creative a top-to-bottom audit. Learn the secrets behind attention grabbing emails that drive conversions.
Watch the full webinar at: https://www.pure360.com/webinar/rethinking-email-creative-maximise-engagement/
This presentation was prepared for entry-level email marketers. It covers the basics of email marketing including email benefits and value, design, content, copywriting, post campaign analysis and social media integration.
Slide deck from the popular Webinar with Chief Revenue Officer, Mark Roberge, sharing sales tips for how to reduce the pain of prospecting and business development. Recorded replay available from CCS® website (News/Presentations).
Email Strategy, Design and User Experience: Keys to SuccessIntelligent_ly
Email has a bad rap: it’s been declared dead, called spam, and been sidelined by marketers and creatives alike. But email is one of the highest performing digital marketing channels, and requires its own unique set of content, marketing and design considerations. Let’s give email a big hug and learn to love this castaway of the web.
In this presentation you'll learn:
1. How using “performance-driven email design” can drive email strategy that delivers results
2.Best practices and principles for creating great emails that get users to take action
3.Fundamentals of creating mobile-friendly emails
You've Got Mail (And More Customers!) With Email Marketing TalkStreetSmart Coaching
Are you considering building an email marketing campaign for your business? Have you sent a few email marketing messages, but were disappointed with the results? Are you still wondering what all the fuss over email marketing is about? Then this presentation is for you!
In this presentation we'll look at best practices for writing autoresponders, and how and when you should use them to get more our of your email marketing list.
Email Marketing: The Good, the Bad, the WOW in 2015emfluence
Email marketing could make you $28 for every $1 you invest... if you're doing it right. Jessica shares 5 things to always do, 5 things to never do and examples from those who WOW with their email tactics.
Growth hacking your email marketing will show you how to make your email ROCK…
1. why email marketing?
2. targeting your email marketing campaigns
3. subject lines and preheader text
4. email marketing for mobile
5. killer landing page design
6. understanding your results with Google Analytics
Enhance your email marketing and BOOST your ROI today
E-Mail Marketing & What You Need to KnowPaul Prewitt
Are you interested in starting an Email Marketing program for your school or group? If so then let me take you through the "things you need to know" and then we can work on creating you an email marketing program that will surpass all your wildest expectations.
If your emails aren’t making it to the inbox, what’s the point of sending? Inbox placement relies heavily on subscriber engagement, and no matter how great of a sender you are, there’s always room for improvement.
What if you could improve your chances of getting better inbox placement by implementing just a few key ideas to increase email engagement?
Getting more actions on your emails – opens and clicks – not only means you’re connecting with customers and prospects, but you’re also vetting yourself for a beneficial position in the eyes of ISPs. The rules of the modern inbox dictate the higher an email’s engagement, the better that message’s inbox placement.
Join us for this webinar with Amy Garland, Senior Strategic Account Manager, and Erica Malick, Strategic Account Manager, to gather actionable insights and specific ideas for getting better email engagement and inbox placement in 2015.
As our inboxes are bormbarded with more and more messages daily, how do we stand out from the crowd and get our message heard?
This presentation outlines my top 8 tips for DIY email marketers rev up their email campaigns to realy pack a punch!
Content Jam 2016: Email Marketing: Good to Great, Guaranteed with Jessica BestOrbit Media Studios
What if each email you sent earned you a 2000% return on investment? Email marketing (yes, STILL) rocks the highest return on investment of any medium, garnering on average $28 for every $1 you invest. That is, if you do it right. Is your email program up to snuff?
Ok, be honest: Do you even *know* your email ROI? How much revenue do you make per email subscriber? From driving engagement to fine tuning your list and timing, Jessica Best, self-proclaimed email marketing dweeb, will help you get your current strategy in the best shape it can be and then how to grow it to the next level with a larger subscriber base and the trends that garnering a $20-to-$1 return on investement.
WARNING: Any data-phobes who hate measurable marketing, anyone who has perfect email marketing campaigns already, and those guys that send us pharmaceutical ads in Russian need *not* attend.
What you’ll learn:
Optimizing your email marketing lists, content, and strategies for guaranteed improvements to your ROI
Growing your list to grow your revenue
Common mistakes we (still) see savvy email marketers make
What’s working – and what’s pretty darn cool – in email marketing in 2016 and beyond
6 Retail Email Marketing Priorities for 2015Chad S. White
Getting ready for the holiday season is almost a year-round effort—which is to say you’re preparing for November and December the other 10 months of the year.
To help you prep, I discuss 6 retail email marketing priorities in this slide deck, which includes supplemental links to research reports, articles, and real-world examples that allow you to take a deep-dive into the topics that are most important to you:
1. Reassessing program goals
2. Getting mobile-friendly
3. Optimizing snippet text
4. Increasing targeting and personalization
5. Building out triggered emails
6. Keeping inactivity in check.
Check out this slide deck and see why making progress on each of these priorities between now and October will get your email program in excellent shape for the upcoming holiday season.
Mobile devices have moved email marketing back to the forefront of every marketers marketing plan. Because of this, there are many outdated email rules that should be reconsidered in your 2014 marketing strategy.
Email has a bad rap: it’s been declared dead, called spam, and been sidelined by marketers and creatives alike. But email is one of the highest performing digital marketing channels, requiring its own unique set of content, marketing, and design considerations. In this session, you’ll learn how using performance-driven email design can drive email strategy, best practices and principles for getting users to take action, and simple strategies and A/B tests to maximize conversions.
Webinar: Rethinking Your Email Creative to Maximise EngagementPure360
We all know that generating maximum engagement from our email campaigns post-GDPR should be a priority, especially if your email lists have reduced in size.
The busy email marketer is always thinking about the next campaign. But sometimes you need to take step back and look at what you’re currently sending.
Is your design looking dated? Are your templates following best practice? Is your content as engaging as it could be?
Watch our webinar to learn how to give your email creative a top-to-bottom audit. Learn the secrets behind attention grabbing emails that drive conversions.
Watch the full webinar at: https://www.pure360.com/webinar/rethinking-email-creative-maximise-engagement/
This presentation was prepared for entry-level email marketers. It covers the basics of email marketing including email benefits and value, design, content, copywriting, post campaign analysis and social media integration.
Slide deck from the popular Webinar with Chief Revenue Officer, Mark Roberge, sharing sales tips for how to reduce the pain of prospecting and business development. Recorded replay available from CCS® website (News/Presentations).
Email Strategy, Design and User Experience: Keys to SuccessIntelligent_ly
Email has a bad rap: it’s been declared dead, called spam, and been sidelined by marketers and creatives alike. But email is one of the highest performing digital marketing channels, and requires its own unique set of content, marketing and design considerations. Let’s give email a big hug and learn to love this castaway of the web.
In this presentation you'll learn:
1. How using “performance-driven email design” can drive email strategy that delivers results
2.Best practices and principles for creating great emails that get users to take action
3.Fundamentals of creating mobile-friendly emails
You've Got Mail (And More Customers!) With Email Marketing TalkStreetSmart Coaching
Are you considering building an email marketing campaign for your business? Have you sent a few email marketing messages, but were disappointed with the results? Are you still wondering what all the fuss over email marketing is about? Then this presentation is for you!
In this presentation we'll look at best practices for writing autoresponders, and how and when you should use them to get more our of your email marketing list.
Email Marketing: The Good, the Bad, the WOW in 2015emfluence
Email marketing could make you $28 for every $1 you invest... if you're doing it right. Jessica shares 5 things to always do, 5 things to never do and examples from those who WOW with their email tactics.
Growth hacking your email marketing will show you how to make your email ROCK…
1. why email marketing?
2. targeting your email marketing campaigns
3. subject lines and preheader text
4. email marketing for mobile
5. killer landing page design
6. understanding your results with Google Analytics
Enhance your email marketing and BOOST your ROI today
E-Mail Marketing & What You Need to KnowPaul Prewitt
Are you interested in starting an Email Marketing program for your school or group? If so then let me take you through the "things you need to know" and then we can work on creating you an email marketing program that will surpass all your wildest expectations.
If your emails aren’t making it to the inbox, what’s the point of sending? Inbox placement relies heavily on subscriber engagement, and no matter how great of a sender you are, there’s always room for improvement.
What if you could improve your chances of getting better inbox placement by implementing just a few key ideas to increase email engagement?
Getting more actions on your emails – opens and clicks – not only means you’re connecting with customers and prospects, but you’re also vetting yourself for a beneficial position in the eyes of ISPs. The rules of the modern inbox dictate the higher an email’s engagement, the better that message’s inbox placement.
Join us for this webinar with Amy Garland, Senior Strategic Account Manager, and Erica Malick, Strategic Account Manager, to gather actionable insights and specific ideas for getting better email engagement and inbox placement in 2015.
As our inboxes are bormbarded with more and more messages daily, how do we stand out from the crowd and get our message heard?
This presentation outlines my top 8 tips for DIY email marketers rev up their email campaigns to realy pack a punch!
Content Jam 2016: Email Marketing: Good to Great, Guaranteed with Jessica BestOrbit Media Studios
What if each email you sent earned you a 2000% return on investment? Email marketing (yes, STILL) rocks the highest return on investment of any medium, garnering on average $28 for every $1 you invest. That is, if you do it right. Is your email program up to snuff?
Ok, be honest: Do you even *know* your email ROI? How much revenue do you make per email subscriber? From driving engagement to fine tuning your list and timing, Jessica Best, self-proclaimed email marketing dweeb, will help you get your current strategy in the best shape it can be and then how to grow it to the next level with a larger subscriber base and the trends that garnering a $20-to-$1 return on investement.
WARNING: Any data-phobes who hate measurable marketing, anyone who has perfect email marketing campaigns already, and those guys that send us pharmaceutical ads in Russian need *not* attend.
What you’ll learn:
Optimizing your email marketing lists, content, and strategies for guaranteed improvements to your ROI
Growing your list to grow your revenue
Common mistakes we (still) see savvy email marketers make
What’s working – and what’s pretty darn cool – in email marketing in 2016 and beyond
On February 24th, Three Hats Marketing will host an Email Marketing Workshop. In this 2-1/2 hour workshop, we will demonstrate how a fictitious company goes through the entire process of email marketing from defining the strategy through the execution. We will walk you through, step-by-step addressing all of the issues your company should consider including:
* Strategy and Goals for your email marketing program
* Initial and on-going distribution list building techniques
* Designing and building engaging email templates
* Creating good content
* Creating landing pages to increase conversions
* List segmentation and results measurement
* and more!
Don’t Just Hit Send! Optimizing Email for Today’s Content Driven Marketingten24 Digital Solutions
This presentation covers:
B2B email marketing trends & stats:
- Where is e-mail headed?
- Where are other marketers spending - their time and money?
Email as part of integrated marketing:
- Email as a piece of online marketing strategy
- Implications and impact in social media
Email best practices & optimization:
- Optimizing and enhancing your messaging
- Tips and tricks to drive clickthrough and conversion
Analytics and measurement:
- How can you measure your success?
- What metrics are important?
Ignored – or Engaging? How are your subject lines working – or NOT working – to capture the attention and interest of your audience? This fast-paced seminar will take a deeper dive into the mechanics of truly effective subject lines. We’ll cover:– The three keys that make or break your subject line (and how short your window really is.
Today I want to share with you some tips for email marketing. Email marketing can be the most powerful strategie, if you are using it right.Here are the Top Nine Tips for e-mailings that generate more sales.
http://blog.riccardodavid.com/9-email-marketing-tips/
Email Marketing Best Practices: Tips to Improve Your Email CampaignseTargetMedia Reviews
In a world where social media and texting seem to dominate, you may be surprised to learn that email use continues to grow at a steady pace among both business professionals and consumers year after year. According to the Radicati Group, 250 billion emails are sent on a daily basis and email is expected to see massive growth this year with 275 billion emails sent daily.
Master the basic essentials of digital marketing in the areas of email marketing, social media and search engine optimization with this easy to follow guide.
The guide offers insights, tips and how to for anything key area of digital marketing in the above channels!
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
4. @bestofjess
Email Marketing Part I: Nailing the Basics
What should I expect out of Email Marketing?
Best practices (and common missteps)
Applying the basics to your own campaigns
Email Marketing metrics to watch
#ContentJam
5. @bestofjess
Why Email Marketing? What can it do for me?
Email can send direct:
At the time that it’s most relevant to the recipient
With the products/content that are personalized
Can track individual recipient engagement
… and automate your follow up
Email gets read:
Average email read rate: 25-30%
(compared to < 10% with social)
#ContentJam
6. @bestofjess
Why Email Marketing? What can it do for me?
Consumers prefer it.
(Yes, even millennials.)
(And Gen Z)
#ContentJam
Source: Bluecore via eMarketer (2016)
8. @bestofjess
Why Email Marketing? What can it do for me?
Email drives the highest return on investment (ROI) of any medium.
#ContentJam
$27.74
ROI
9. For every $1 you invest in email marketing,
on average, you can earn
$28 in return on investment…
IF you’re doing it right.
@bestofjess #ContentJam
- Direct Marketing
Association
19. @bestofjess
8 Email Marketing Basic Best Practices
Make it accessible on all devices: desktop, tablet, mobile
#ContentJam
3
Source: Adestra Consumer Adoption & Usage Study
(2016)
Business-
to-
Business
Business-
to-
Consumer
60%
mobile
25%
mobile
20. @bestofjess
8 Email Marketing Basic Best Practices
Make it accessible on all devices: desktop, tablet, mobile
#ContentJam
3
21. @bestofjess
Mobile Design Cheat Sheet (for “Non-Designers”)
Lots of white space between
headlines, body copy, and
calls to action
At least 40px tall/wide buttons
Bump up your font size for
mobile devices
#ContentJam
27. The dirty, rotten secret of email marketing is:
Just because you sent it,
doesn’t mean it went anywhere.
#deliverability
@bestofjess #ContentJam
- @bestofjess
28. @bestofjess
8 Email Marketing Basic Best Practices
To help your email get to the inbox, avoid spammy mistakes like:
• Sloppy HTML code
• Typos
• All IMAGE, no text
• Spammy words
#ContentJam
7
• FREE FREE FREE
• Marketing, Pharma, Money
• $ % !!!
• ALL CAPS
29. @bestofjess
8 Email Marketing Basic Best Practices
TEST to see if your content will get you filtered as spam.
#ContentJam
7
32. @bestofjess
GRADING THE PROS
What grade would you give these email marketers?
Remember, email marketing should be:
Personalized, segmented
Accessible for all readers/devices
Brief, concise
Part of a content plan
#ContentJam
Strategic with subject line and
pre-header copy
Not spammy in content
Tells stories
40. @bestofjess
HANDS-ON ACTIVITY: Wireframe your next email
1. What does it look like on desktop? On mobile?
2. How long is it (words, paragraphs, “inches”)?
3. What's the subject line/pre-header?
4. Who will it go to?
5. What's the hook/WIIFM?
6. What data could make this email more relevant?
#ContentJam
3:00
41. @bestofjess
Email Marketing Metrics to Watch
Set goals that align with business goals.
Branding | Awareness | Sales
Define goals and how you’ll determine success
before you start creating.
#ContentJam
46. @bestofjess
Email Marketing Part II: Grow Your List to Grow $$
Being ready for list growth
The WRONG way to “grow”
Organic growth ideas (inexpensive)
Paid and promotion-based growth ideas (fast)
Match-Making: Brainstorm the right partners
Offline tactics to boost online list growth
#ContentJam
47. @bestofjess
Be Sure You’re Ready for List Growth: Sign-up Form
Offer value in exchange for an email address
Set expectations on frequency and privacy
Keep it short and easy
Make fields long enough for long addresses
Use a clear call to action
#ContentJam
48. @bestofjess
Be Sure You’re Ready for List Growth: Sign-up Form
4 P’s of Email Sign-up Forms:
Prominence
Promise (value)
Proof (peers)
Progressive profiling
#ContentJam
49. @bestofjess
Be Sure You’re Ready for List Growth
What your email platform should do for you:
Clean out bounces regularly
(and automatically)
Remove unsubscribes and complaints
(immediately and automatically)
#ContentJam
50. @bestofjess
Be Sure You’re Ready for List Growth
What you should be doing:
Send regularly (at least 1x/month)
Deliver relevant, valuable, engaging content
Welcome and “warm up” new readers
#ContentJam
52. Before you invite more guests,
be sure to clean up your house.
#emailmarketing #listhealth
@bestofjess #ContentJam
- @bestofjess
53. @bestofjess
Be Sure You’re Ready for List Growth
#ContentJam
Up to 33% of your email list turns over
– becomes a bad address – each year.
Source: Marketing Sherpa
54. @bestofjess
Be Sure You’re Ready for List Growth
#ContentJam
0
5000
10000
15000
20000
25000
30000
High Medium Low Bad Rejected
55. @bestofjess
The WRONG Way to Grow Your List
Don’t buy, rent, trade, or borrow lists. Ask permission!
Don’t harvest addresses. Scraping or constructing addresses does
not equal permission (and is illegal).
#ContentJam
63. @bestofjess
Turn Up the Speed: Paid Acquisition
Create a strong offer, i.e. a cookie, BOGO, a free exclusive
report, a hefty ebook, etc.
Try Google, Facebook, etc.
Use your current email list to find look-a-like audiences
and/or exclude your current readers or customers
Target placement with relevant non-competitive sites
#ContentJam
64. @bestofjess
Turn Up the Speed: Paid Acquisition
Choose a relevant partner or vendor
Place content, don’t just swap lists!
Offer value that is relevant to the reader
(Swapping offers may not always be a fit)
Exclusivity matters
#ContentJam
65. @bestofjess
Turn Up the Speed: Paid Acquisition
Try results-driven placement in email
#ContentJam
66. @bestofjess
HANDS-ON ACTIVITY: Perfect Partner Match Making
1. Partner up with someone next to you.
2. Learn about their product/service & buyer.
3. Brainstorm partners for each other that:
1. Are complements, not competitors
2. Have similar buyers or prospects
3. Have similar need states
#ContentJam
3:00
67. @bestofjess
HANDS-ON ACTIVITY: Perfect Partner Match Making
Who were some of your Perfect Partner ideas?
(Be sure to tell us who you are and who you’re targeting!)
#ContentJam
68. Almost everything will work again
if you unplug it for a few minutes…
including you.
@bestofjess #ContentJam
Don’t tweet this. This means it’s break time again.
- Anne Lamott
70. @bestofjess
Email Marketing Part III: Turbo-Boosting Your ROI
2 guaranteed ways to boost ROI (yes, really!)
A few other proven winners
Trends to try
Campaigns that ROCKED their ROI (2000%+)
#ContentJam
71. @bestofjess
2 Guaranteed Ways to Improve Email ROI
#ContentJam
Campaign List Size Expenses Revenues ROI
Free Shipping Offer 100,000 $1450 $31,245 $20.55
Free Product With Purchase 100,000 $1450 $24,996 $16.24
New Customer Bounce Back 1,000 $85 $3,513 $40.33
revenue - expenses
ROI = expenses
To Increase ROI:
Increase revenue, or
Decrease expenses
73. @bestofjess
#1 Guaranteed Way to Improve Email ROI
#ContentJam
Only 77% of valid email marketing in the U.S. gets to the inbox.
Sent Opens Open % Clicks Click % Expenses Revenue ROI
Before 100,000 20,000 20% 5,000 5.0% $1,450 $35,000 $23.14
After 100,000 27,400 27% 6,850 6.9% $1,450 $48,000 $32.10
Your results could
show a 37% lift with
100% inbox placement
74. @bestofjess
Improve Deliverability to Improve Email ROI
#ContentJam
What your email platform does:
• Throttled sending
• Built-in CAN-SPAM compliant
physical address
• Automated/immediate unsubscribe
handling
• Feedback loop subscription &
automated complaint handling
What YOU should be doing:
• Send good content (that garners strong
engagement)
• Ask permission to send to subscribers
• Set clear expectations on value and
frequency
• Send regularly (at least 1x/month)
75. @bestofjess
#2 Guaranteed Way to Improve Email ROI
#ContentJam
40%
NEVER
open
40% didn’t
open this
time
20%
Opened
20%
Open
Up to 40% of your email list hasn’t opened, clicked or purchased in over a year.
76. @bestofjess
Re-engage (or Trim) Inactives to Improve Email ROI
#ContentJam
Sent Opens Open
%
Clicks Click
%
Expenses Revenue ROI
Pre-Cleanse 100,000 20,000 20% 5,000 5.0% $1,450 $35,000 $23.14
Post-Cleanse 60,000 20,000 33% 5,000 8.3% $1,200 $35,000 $29.17
What your results could
be if you trimmed your
inactive contacts
78. @bestofjess
2 Guaranteed Ways to Improve Email ROI
#ContentJam
Email 1 Email 2 Email 3
We Miss You!
Come back now
and receive
[ VALUE ]
Confirm now
to stay on the list or
miss out on
[ VALUE ]
Sorry to see you go.
Re-subscribe at any
time, here.
3-Part Re-Engagement Series
79. Automated emails earn 2x the open rate
of batched sends, and nearly 3x the
click-through rate.
@bestofjess #ContentJam
- @emfluence
84. @bestofjess
Turbo-Boost Your Email ROI by Testing
Content / Copy / Subject Lines
Design
Offers
Segmentation / Personalization
New potential partners
#ContentJam
85. @bestofjess
POP QUIZ: Which Subject Line Won?
a. Two chances to win
b. Two chances to WIN
c. Start a winning tradition
d. Start a winning tradition!
#ContentJam
86. @bestofjess
POP QUIZ: Which Subject Line Won?
a. I Spy a Winner
b. Be A Hallo-Winner
c. Trick or $5,000 Treat?
#ContentJam
87. @bestofjess
POP QUIZ: Which Subject Line Won?
a. Help us solve hunger.
b. Donating 1 million meals.
c. You can help solve hunger.
#ContentJam
Most Opens
Most Clicks
88. @bestofjess
Turbo-Boost Your Email ROI by Testing
How to test effectively?
Get scientific.
If you slept through stat
class in college, try this >>
#ContentJam
https://www.kissmetrics.com/growth-tools/ab-significance-test/
89. @bestofjess
Email Marketing Trends to Try
Relevant motion can drive
up engagement 3x+!
What motion uniquely
represents your brand, product
or benefit?
#ContentJam
90. @bestofjess
Email Marketing Trends to Try
Relevant motion can drive
up engagement 3x+!
What motion uniquely
represents your brand, product
or benefit?
HINT: Spastic movement
isn’t relevant motion.
#ContentJam
91. @bestofjess
Email Marketing Trends to Try
“Video” in email can
drive response rates up
3-5x, especially when
mentioned in the subject line.
For compatibility, better to
“fake” the video.
#ContentJam
97. @bestofjess
Email Marketing Campaigns that Rocked $20+ ROI
Time / day test shows
Cyber Monday’s true colors:
Sunday’s sneak peek drove
19% more action!
#ContentJam
98. @bestofjess
Email Marketing Campaigns that Rocked $20+ ROI
Coffee Roaster racks up sales with
a new product announcement
and by telling a good story.
#ContentJam
Over a $20 ROI
… without a coupon!
99. @bestofjess
Email Marketing Campaigns that Rocked $20+ ROI
Be timely, when it’s your turn
Try for cultural references
without news jacking things you
have no “Editorial Authority” on
90% lift in open, 85% lift in
average revenue from a promo
email for $360+ ROMI
#ContentJam
100. @bestofjess
Email Marketing Campaigns that Rocked $20+ ROI
Sometimes wacky works:
There is NO copy in this email,
but it garnered a 140% lift in
average open rate, 80% lift in
click-to-open ratio.
Plus, it garnered $400:$1
ROMI, which helped win this
email 2 different awards!
#ContentJam
101. @bestofjess
Email Marketing Campaigns that Rocked $20+ ROI
An eCommerce site uses their best
deal of the year as a re-engagement
campaign for inactives.
ROI was $27.40
Re-engaged nearly 4% of inactives
#ContentJam
102. Go forth and make
great email marketing!
Thank you
Jessica Best jbest@barkleyus.com
@bestofjess | #ContentJam
103. @bestofjess
GRADING THE PROS, PART II
What grade would you give these email marketers?
Remember, great email marketing:
Is permission-based
Garners a $20+ ROI
Gains new subscribers
faster than old ones fall off
#ContentJam
Uses automation to nurture, not blast
Integrates rich media
Supports and is supported by other
marketing channels
Editor's Notes
Refresh the basics
Grow your audience
Rock it out
And this doesn’t even count OFFLINE sales. (Leap the Line was an online order special – if we assume that each email is really generating $32K (rather than $12K for the same offer but online & offline), we might extrapolate that total sales is actually 3X what online reports!
Short subject lines = 25-45 characters.
Pre-headers can be up to 80!
Your content has to pass the “Duck Test” – if it looks like spam or sounds like spam…
Use at least 500 CHARACTERS of text (that isn’t spammy) for filters to read
Your content has to pass the “Duck Test” – if it looks like spam or sounds like spam…
Use at least 500 CHARACTERS of text (that isn’t spammy) for filters to read
Humane Society wins for me
Modcloth did well, too
Lots of white space, very clean, big ass button
New trendy “ghost” buttons
Customer since 2010
Content that drives engagement/sales
Balance of text:image
Consistent blue button color
Could have personalized punch card
Skimmable
Mobile responsive
Bulletproof buttons
Pre-header
Good with images off (bullet proof button)
No visuals but easy to skim
Highlights their ambassadors <3
Easy to share each article
At top, easy to share entire email
All text with highlighter – cool
Personalized pre-header (but long subject)
Click to call
How do you know your email creative, copy, design, segmentation is working? It’s more than guessing…
How do you know your email creative, copy, design, segmentation is working? It’s more than guessing…
The legal definition of spam vs consumer’s definition.
Don’t pre-check an opt-in checkbox or worse, leave off the checkbox and assume permission. It kills your results AND can hurt your sender rep.
These puppies, when done right, can drive 4-8x as many sign-ups from your site.
Noodles referral campaign drove 70K new subs + revenue!!
Skimm referral part of onboarding
+Pod cast promo
US is 73-6-22
Canada is 89-4-8
UK is 88-5-7
Global is 79-5-16
There are not 1, but THREE ways your subscribers might not be able to engage or BUY from your email:
They’re old/bounced (usually removed = attrition)
They’re not engaged/not checking that email address anymore (silent)
They just don’t get delivered (mostly silent)
So we’ve now increased our revenue by getting to the inbox,
Increased our revenue by re-engaging a few inactives,
AND we’ve decreased our expenses for the same revenue
20.9% lift in Average Account Balance
39.9% lift in savings accounts opened
Campaign ROI over 230%
(12% red. in closed accts, Less OD fees paid)
Research: Bank honeymoon period = 90 days
These folks are special:
They may open an account and not use for over a year.
They can’t look at email while they’re in basic training (8-12 weeks based on branch of service/ship date/graduation date).
KNOW your audience.
Email #2 is dynamic based on ship date and #3, 4, 5 & 6 are all sparked by the graduation date.
How do you know your email creative, copy, design, segmentation is working? Test it!
One of the biggest KPIs over there is the percentage of “highly engaged customers” at the 90-day mark, which they define as any customer having 3 or more “products.” That number has gone from 12% to 16% in recent years, then jumped to 20% in the past year = a 25% increase in this segment in one year.
When one of the major airlines enacted a controversial policy forbidding female passengers from wearing leggings on their flights, we let women know they could wear them on Spirit.