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8 REASONS WHY EMAIL
MARKETING IS IMPORTANT
www.nidmindia.com
Email marketing is one of the cheapest ways to do
online marketing.
For example, if you have a database of customers who
have already purchased your products or paid for your
services, you can create campaigns to convince them
to buy again, which means you would gain more
money without having to pay to get newleads
EMAIL MARKETING
TABLEOFCONTENTS
ALLOWS FOR
TARGETTED
MESSAGING
STAY IN CONTACT
WITH YOUR AUDIENCE
EOPLE ENGAGE WITH
EMAILS
EMAIL MARKETING IS EASY
TO MEASURE
IT IS AFFORDABLE INCREASE BRAND
AWARENESS
IT' S TIMELY
01
02 REACH COSTOMERS
IN REAL TIME
03
04
05
06
07
08
1.STAY IN CONTACT
WITH YOUR
AUDIENCE
Build your mailing list yourself.
Fight for attention with a compelling subject line.
Create real value.
Don't bore the reader.
Engage by activating.
Optimize, personalize, automate
2.REACH COSTOMERS
IN REAL TIME
Build Your Email List Using Opt-In Strategies.
Single Opt-In
Double Opt-In.
Offer Many Opt-In Opportunities.
Offer an Opt-Out.
Using Email Promotions Effectively.
Including Deadlines Boosts Conversion Rate.
Make Sure the Email Looks Good.
3.PEOPLE ENGAGE WITH
EMAILS
Always send a welcome email.
Optimize your subject lines.
Don't neglect the preheader text.
Prioritize your CTAs.
Write casual, fun copy.
Leverage your transactional emails.
Conduct A/B testing.
Make sure your email is mobile responsive
4.EMAIL MARKETING
IS EASY TO
MEASURE
Check the bounce rate on your email campaign landing
pages.
Measure website traffic, too.
Look at the email conversion rate.
Track your email list growth rate.
Check the forward/share rate for each email campaign.
Track your spam complaints.
5. IT'S AFFORDABLE
The cost per conversion is so low
Extensive reach
Good ctr
Shareble
High roi
6.ALLOWS FOR
TARGETTED
MESSAGING
Improve relevancy
Increase ROI
Better relationships
Longer retention
7.INCREASE BRAND
AWARENESS
Consent is the key. Email marketing is all about targeting the right
audience.
Welcome emails always work.
Provide value.
Make way for personalization and segmentation.
Incorporate strong and effective CTA.
Align your email and landing page.
Consistency matters
8.IT'S TIMELY
Improving sales.
Communicating with your audience.
Generating traffic to your site.
Sending timely campaigns.
Increasing leads.
Reaching the right people at the right time
CONTACT US
+9611361147
EMAIL US:
nidmindia@gmail.com
WEBSITE:
www.nidmindia.com

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ppt last 2.pptx

  • 1. 8 REASONS WHY EMAIL MARKETING IS IMPORTANT www.nidmindia.com
  • 2. Email marketing is one of the cheapest ways to do online marketing. For example, if you have a database of customers who have already purchased your products or paid for your services, you can create campaigns to convince them to buy again, which means you would gain more money without having to pay to get newleads EMAIL MARKETING
  • 3. TABLEOFCONTENTS ALLOWS FOR TARGETTED MESSAGING STAY IN CONTACT WITH YOUR AUDIENCE EOPLE ENGAGE WITH EMAILS EMAIL MARKETING IS EASY TO MEASURE IT IS AFFORDABLE INCREASE BRAND AWARENESS IT' S TIMELY 01 02 REACH COSTOMERS IN REAL TIME 03 04 05 06 07 08
  • 4. 1.STAY IN CONTACT WITH YOUR AUDIENCE Build your mailing list yourself. Fight for attention with a compelling subject line. Create real value. Don't bore the reader. Engage by activating. Optimize, personalize, automate
  • 5. 2.REACH COSTOMERS IN REAL TIME Build Your Email List Using Opt-In Strategies. Single Opt-In Double Opt-In. Offer Many Opt-In Opportunities. Offer an Opt-Out. Using Email Promotions Effectively. Including Deadlines Boosts Conversion Rate. Make Sure the Email Looks Good.
  • 6. 3.PEOPLE ENGAGE WITH EMAILS Always send a welcome email. Optimize your subject lines. Don't neglect the preheader text. Prioritize your CTAs. Write casual, fun copy. Leverage your transactional emails. Conduct A/B testing. Make sure your email is mobile responsive
  • 7. 4.EMAIL MARKETING IS EASY TO MEASURE Check the bounce rate on your email campaign landing pages. Measure website traffic, too. Look at the email conversion rate. Track your email list growth rate. Check the forward/share rate for each email campaign. Track your spam complaints.
  • 8. 5. IT'S AFFORDABLE The cost per conversion is so low Extensive reach Good ctr Shareble High roi
  • 9. 6.ALLOWS FOR TARGETTED MESSAGING Improve relevancy Increase ROI Better relationships Longer retention
  • 10. 7.INCREASE BRAND AWARENESS Consent is the key. Email marketing is all about targeting the right audience. Welcome emails always work. Provide value. Make way for personalization and segmentation. Incorporate strong and effective CTA. Align your email and landing page. Consistency matters
  • 11. 8.IT'S TIMELY Improving sales. Communicating with your audience. Generating traffic to your site. Sending timely campaigns. Increasing leads. Reaching the right people at the right time