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SEO Crash Course


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SEO Crash Course Presentation at M-Stars.

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SEO Crash Course

  1. 1. Crash CourseSearch Engine Optimization<br />
  2. 2. Inbound Marketing Indonesia<br />Founded in 2009<br />Pioneer in providing inbound marketing services<br />Hubspot Partner, Certified Educator<br />Based in Bandung and Jakarta<br />Friendly <br />Get Connected<br />Website :<br />Email :<br />Twitter :<br />Facebook :<br />LinkedIn :<br />
  3. 3. me: RidhoPutradiS’Gara<br />Co Founder at Inbound Marketing Indonesia<br />Studied at InstitutPertanian Bogor, majored in the computer science<br />Also working as Internet Marketing Manager for Asia at LaSalle College International<br />Get connected<br />Email :<br />Twitter :<br />
  4. 4. This Workshop<br />Is an open forum, so bring on questions, comments, and shared experiences<br />We’re also a learner<br />
  5. 5. Search Engine Optimization<br />The use of various techniques to improve a web site's ranking in the search engines and thus attract more visitors<br />
  6. 6. Recent Updates<br />Google Algorithm<br />Universal Search<br />Social Media Search<br />etc<br />
  7. 7. Google updates<br />Reduce rankings for low-quality sites<br />Provide better rankings for high-quality sites<br />
  8. 8. Universal Search<br />Web Pages<br />Images<br />Places<br />Videos<br />
  9. 9. Social Media Indexing<br />
  10. 10. So, Why SEO is important?<br />
  11. 11. SEO is important because<br />Search engine drives high quality traffics<br />90% of people only click website that are visible on the #1 page of SERP<br />
  12. 12. Agenda<br />Keywords Analysis<br />On Page SEO<br />Link Building Strategies<br />Geo Targeted SEO<br />Social Media for SEO<br />Ongoing SEO Improvement<br />Black Hat SEO<br />
  13. 13. Keyword Analysis<br />Search engines works with keywords<br />
  14. 14. Initial Keywords<br />Root names<br />Related names<br />Competitors names<br />Geographic variations<br />Descriptive variations<br />Etc<br />
  15. 15. Primary Selection<br />Sufficient search volume<br />Relevant <br />Relative competition<br />Choose the right keywords!<br />
  16. 16. We can use :<br />Google Adword Keyword Tool<br />Wordtracker, Wordstream, SEO Book<br />
  17. 17. Choosing relevant keywords<br />Not only pull in traffic, we need keywords that convert.<br />
  18. 18. Competitive research<br />Number of search result<br />Top 10 Competitors<br />Having our keywords on the first page of SERP is great. But having keywords that convert well is awesome.<br />
  19. 19. Winning the competition<br />Authority<br />Links to website<br />Links to specific page<br />The anchor text links<br />Relevance<br />Title<br />Internal navigation<br />Keywords on URL<br />
  20. 20. Remember this!<br />You're not married to your keywords. Be flexible. Works only with keywords that work!<br />
  21. 21. On Page SEO<br />Optimizing the SEO on the internal website<br />
  22. 22. The Basics<br />URL<br />Page Title<br />Meta Tag<br />Headings<br />Content / Keyword Density<br />
  23. 23. Search Engine Friendly URL<br /> is less friendly than<br />
  24. 24. Page Title<br />Keywords on title<br />No duplicates<br />Rather than having repetitive page title like<br /> Download Music, FREE Download Music, Download Latest Music<br />.. use the variation<br /> Download Free And Latest Musics<br />
  25. 25. Meta Description<br /><ul><li>Search Engine use Meta Description as snippet for their search result
  26. 26. Meta description help increase the CTR
  27. 27. Most of search engine has 160 char on their snippet</li></ul><meta name="description" content="Inbound Marketing Indonesia was founded in 2009. Our goal is to help your company convert more of its leads into sales. By optimizing your conversion process, we can help increase your company’s bottom line." /> <br />
  28. 28. Content / Keyword Density<br />Don’t choose between readability and SEO.<br />Keyword stuffing is not going to work<br />Avoid duplicate contents<br />Human visitor is your priority<br />
  29. 29. User Generated Content<br />Content Summary<br />Content Tagging<br />Let your users help your on page SEO.<br />
  30. 30. Link Building Strategies<br />Links help website's ranking better by increasing the search authority.<br />Off Page SEO<br />
  31. 31. Check your links<br />Google Webmaster Tools<br />Backlinkwatch<br />
  32. 32. Anchor Text<br />Anchor is a clickable text of a link<br />Anchor text rich<br />Text links are much better than images links.<br />
  33. 33. Link Building Tactics<br />Completely Manual<br />Editorial <br />Combination<br />High quality links = Vote for your website.<br />
  34. 34. Manual Link Building<br />Paid Links Submission<br />Link Exchanges<br />Article Submission<br />PR Submission<br />Directory Submission<br />Guess Blogging<br />Sponsored Post<br />
  35. 35. Editorial<br />Create a high quality content and let people recommended it.<br />
  36. 36. Link Bait<br />Provide the easiest way to link back to your website. Use badges, copy-able codes<br />Invite your communities to link back to your website.<br />
  37. 37. Geo Targeted SEO<br />The Places reviews on Google search result<br />Build local trust<br />
  38. 38. Geo Targeted SEO Techniques<br />Geo Tagging<br />Local Listing<br />Geo Targeted Keywords<br /><meta name=”geo.position” CONTENT=”49.2;-123.4″> (latitude, longitude)<meta name=”geo.placename” CONTENT=”London, Ontario”> (city, State/Province)<meta name=”geo.region” CONTENT=”CA-ON”> (Country, State/Province)<meta name=”ICBM” content=”49.2;-123.4″> (latitude, longitude)<br />Local listing / directory website- Google Places- Yahoo Local Listing- Bing Local Listing- DMOZ- Etc<br />
  39. 39. Social Media for SEO<br />Social Media Indexing / Realtime Search on Google Search Result<br />High Ranking Social Media<br />
  40. 40. Ongoing SEO Improvement<br />Monitor your SEO Campaign<br />Adjust your keywords<br />Maintain On-Page Optimization<br />Focus on External Link Building<br />
  41. 41. Ranking Dashboard<br />Google Webmaster Tools<br />Website Grader<br />
  42. 42. Small but big <br />Alt on images<br />Title on anchor<br />Keywords on file name<br />Un-shorted URL sharing<br />
  43. 43. Thank you<br />Question?<br />SEO Games 2011, win $500 cash prize<br />This Slides<br /><br />