This document provides an overview of email marketing best practices. It discusses how to build an email list, send effective email campaigns, and measure results. Key recommendations include using MailChimp for its ease of use and analytics, growing an email list organically through content and partnerships, testing subject lines and content, and segmenting lists for personalized messaging. Proper use of email can provide a high return on investment through retaining customers and driving sales.
Introducing Email Marketing Blast off, a Comprehensive Guide All About Email Marketing. Inside this Free eBook, you will discover the topics about advertise, do not spam, creating email lists for marketing campaigns, understanding email marketing, why not email marketing, the reaction to your email marketing, email marketing strategies and is your email marketing spam.
EmailMonks introduces Email Design Audit Service that aims at helping the email community to achieve desired results by improving the quality of the emails. Our expert Monks shall review your email design, highlight the strengths and weaknesses of your email and suggest areas of improvement in the design so that you enjoy a better outcome of the email. And all this for FREE!
For more, visit: https://emailmonks.com/email-design-audit.html
This presentation is packed with email marketing best practice advice. Find out the best ways to build a database, create successful email designs and maximise your deliverability.
Delivered to you by one of the UK's leading email marketing companies NewZapp.
Email marketing for B2B and B2C (ecommerce)HandySends
Email marketing has been the top performance marketing channel for business for decades. and this slide share has highly actionable solutions for Email marketing for B2B and B2C eCommerce business.
Introducing Email Marketing Blast off, a Comprehensive Guide All About Email Marketing. Inside this Free eBook, you will discover the topics about advertise, do not spam, creating email lists for marketing campaigns, understanding email marketing, why not email marketing, the reaction to your email marketing, email marketing strategies and is your email marketing spam.
EmailMonks introduces Email Design Audit Service that aims at helping the email community to achieve desired results by improving the quality of the emails. Our expert Monks shall review your email design, highlight the strengths and weaknesses of your email and suggest areas of improvement in the design so that you enjoy a better outcome of the email. And all this for FREE!
For more, visit: https://emailmonks.com/email-design-audit.html
This presentation is packed with email marketing best practice advice. Find out the best ways to build a database, create successful email designs and maximise your deliverability.
Delivered to you by one of the UK's leading email marketing companies NewZapp.
Email marketing for B2B and B2C (ecommerce)HandySends
Email marketing has been the top performance marketing channel for business for decades. and this slide share has highly actionable solutions for Email marketing for B2B and B2C eCommerce business.
E-mail is still a very effective tool to reach new and existing customers, but only when done correctly.
Local web specialist Chris Kenworthy will share what he's learned from sending over 2 million emails each month:
Reputation management
Infrastructure
Subject lines
Open rates
E-mail analytics
Bounce management
List building
The Complete Guide to B2B Email Marketing: Create more effective B2B email campaigns with these six steps:
By Sales Force-Pardot
Complete Guide to B2B Email Marketing will walk you through the entire process of creating effective,targeted emails — from planning and designing to sending and optimizing — in six straightforward steps:
Step 1: Authentication & Deliverability
Step 2: Template Design
Step 3: Email Content
Step 4: Testing & Optimization
Step 5: Sending Best Practices
Step 6: Tracking & Reporting
Take a Guided Tour with Pardot:
http://www2.pardot.com/interactive-guided-tour?url_called=70130000000mARf
Q&A: Tips and Tricks to Stay Out of the Spam FolderSendGrid
When SendGrid’s email experts Elmer Thomas and Carly Brantz broke down some tips and tricks to make sure your emails don’t get banished to the spam folder, there were so many great questions during the webinar that they couldn’t get to everything. They later answered some of these questions here.
Webinar: Rethinking Your Email Creative to Maximise EngagementPure360
We all know that generating maximum engagement from our email campaigns post-GDPR should be a priority, especially if your email lists have reduced in size.
The busy email marketer is always thinking about the next campaign. But sometimes you need to take step back and look at what you’re currently sending.
Is your design looking dated? Are your templates following best practice? Is your content as engaging as it could be?
Watch our webinar to learn how to give your email creative a top-to-bottom audit. Learn the secrets behind attention grabbing emails that drive conversions.
Watch the full webinar at: https://www.pure360.com/webinar/rethinking-email-creative-maximise-engagement/
Email Marketing Strategies and Tips for Small and Local BusinessesKutenda Training
Learn how to utilize email marketing to drive sales, leads, and return customers to your small or local business. Find out how to create and deliver Helpful, Actionable Messages (HAM) via email to give your business a cost effective boost.
[Webcast] How to Get Your Email Marketing Off the GroundSendGrid
Are you seeing a 4,000% return on investment with your email program? If not, your program is achieving below average performance.
Get the tools to:
Create cost effective transactional and marketing email programs
Get your emails delivered to the inbox
Analyze the performance of your programs
Scale your program to meet the needs of your growing business
Email marketing secrets from iContact's Chuck Hester. Presented at REMarTech on April 28, 2010 in New York City. Learn more at http://greenpearlevents.com/remartech.
Ask an Expert! Getting Started with Email DeliverabilitySendGrid
Did you know that 20% of email goes undelivered? This isn't just marketing email, but password confirmations, shipping receipts, registration confirmations and other critical transactional messages. How do you think your customer's feel when mail they want never arrives?
Get real advice on how to:
Boost the ROI of your email programs
Prevent missteps that could get you blacklisted
Drive customer engagement
Build a clean and sustainable list
Outstanding Email Marketing Examples of Breakout DesignsChad S. White
The following outstanding email marketing examples demonstrate the concepts, tactics, and strategies around Breakout Designs as discussed in the 3rd Edition of "Email Marketing Rules."
Having a consistent email design is brand-building, makes you more recognizable in the inbox, and creates familiarity. However, it can also give your subscribers the false impression that all your messages are equally important.
Create emphasis—as well as keep things interesting—by periodically creating one-off breakout email designs that dramatically depart from your usual email template. Here are some examples...
Value of Email Marketing
EMAIL MARKETING IS THE BEST USE OF A LIMITED BUDGET
When you build email marketing infrastructure, you are investing in a long-term sales strategy. A month of ad-spend can drive sales now. Applying that same budget to email marketing can drive sales for a year or more.
It’s Effective
TRUST THE NUMBERS
Average CTR for email is around 3% compared to 0.5% for a tweet.
4.24% of visitors buy something compared to 2.49% from search engines and 0.59% from social media.
It’s Measurable
The best email marketing platforms include built-in analytics so you can see which emails are performing, what percentage are being opened and what percentage of recipients are clicking links.
It’s Affordable
With email marketing, your budget goes towards infrastructure instead of ad-spend.
Monthly fees are manageable and can be easily estimated based on the size of your mailing list.
Email Marketing Platform
HOW AN AGENCY EVALUATES SOFTWARE
Choosing a software platform is a lot like hiring an employee; the goal is to properly vet them to insure they are reliable, easy to work with, here to stay, and will grow with your company. Just about any email marketing platform will do the job but some will do more than others.
Email Marketing Terms
THE LANGUAGE OF EMAIL MARKETING
Understanding the language of email marketing is the first step to building an email marketing plan that leverages all of the available features.
E-mail is still a very effective tool to reach new and existing customers, but only when done correctly.
Local web specialist Chris Kenworthy will share what he's learned from sending over 2 million emails each month:
Reputation management
Infrastructure
Subject lines
Open rates
E-mail analytics
Bounce management
List building
The Complete Guide to B2B Email Marketing: Create more effective B2B email campaigns with these six steps:
By Sales Force-Pardot
Complete Guide to B2B Email Marketing will walk you through the entire process of creating effective,targeted emails — from planning and designing to sending and optimizing — in six straightforward steps:
Step 1: Authentication & Deliverability
Step 2: Template Design
Step 3: Email Content
Step 4: Testing & Optimization
Step 5: Sending Best Practices
Step 6: Tracking & Reporting
Take a Guided Tour with Pardot:
http://www2.pardot.com/interactive-guided-tour?url_called=70130000000mARf
Q&A: Tips and Tricks to Stay Out of the Spam FolderSendGrid
When SendGrid’s email experts Elmer Thomas and Carly Brantz broke down some tips and tricks to make sure your emails don’t get banished to the spam folder, there were so many great questions during the webinar that they couldn’t get to everything. They later answered some of these questions here.
Webinar: Rethinking Your Email Creative to Maximise EngagementPure360
We all know that generating maximum engagement from our email campaigns post-GDPR should be a priority, especially if your email lists have reduced in size.
The busy email marketer is always thinking about the next campaign. But sometimes you need to take step back and look at what you’re currently sending.
Is your design looking dated? Are your templates following best practice? Is your content as engaging as it could be?
Watch our webinar to learn how to give your email creative a top-to-bottom audit. Learn the secrets behind attention grabbing emails that drive conversions.
Watch the full webinar at: https://www.pure360.com/webinar/rethinking-email-creative-maximise-engagement/
Email Marketing Strategies and Tips for Small and Local BusinessesKutenda Training
Learn how to utilize email marketing to drive sales, leads, and return customers to your small or local business. Find out how to create and deliver Helpful, Actionable Messages (HAM) via email to give your business a cost effective boost.
[Webcast] How to Get Your Email Marketing Off the GroundSendGrid
Are you seeing a 4,000% return on investment with your email program? If not, your program is achieving below average performance.
Get the tools to:
Create cost effective transactional and marketing email programs
Get your emails delivered to the inbox
Analyze the performance of your programs
Scale your program to meet the needs of your growing business
Email marketing secrets from iContact's Chuck Hester. Presented at REMarTech on April 28, 2010 in New York City. Learn more at http://greenpearlevents.com/remartech.
Ask an Expert! Getting Started with Email DeliverabilitySendGrid
Did you know that 20% of email goes undelivered? This isn't just marketing email, but password confirmations, shipping receipts, registration confirmations and other critical transactional messages. How do you think your customer's feel when mail they want never arrives?
Get real advice on how to:
Boost the ROI of your email programs
Prevent missteps that could get you blacklisted
Drive customer engagement
Build a clean and sustainable list
Outstanding Email Marketing Examples of Breakout DesignsChad S. White
The following outstanding email marketing examples demonstrate the concepts, tactics, and strategies around Breakout Designs as discussed in the 3rd Edition of "Email Marketing Rules."
Having a consistent email design is brand-building, makes you more recognizable in the inbox, and creates familiarity. However, it can also give your subscribers the false impression that all your messages are equally important.
Create emphasis—as well as keep things interesting—by periodically creating one-off breakout email designs that dramatically depart from your usual email template. Here are some examples...
Value of Email Marketing
EMAIL MARKETING IS THE BEST USE OF A LIMITED BUDGET
When you build email marketing infrastructure, you are investing in a long-term sales strategy. A month of ad-spend can drive sales now. Applying that same budget to email marketing can drive sales for a year or more.
It’s Effective
TRUST THE NUMBERS
Average CTR for email is around 3% compared to 0.5% for a tweet.
4.24% of visitors buy something compared to 2.49% from search engines and 0.59% from social media.
It’s Measurable
The best email marketing platforms include built-in analytics so you can see which emails are performing, what percentage are being opened and what percentage of recipients are clicking links.
It’s Affordable
With email marketing, your budget goes towards infrastructure instead of ad-spend.
Monthly fees are manageable and can be easily estimated based on the size of your mailing list.
Email Marketing Platform
HOW AN AGENCY EVALUATES SOFTWARE
Choosing a software platform is a lot like hiring an employee; the goal is to properly vet them to insure they are reliable, easy to work with, here to stay, and will grow with your company. Just about any email marketing platform will do the job but some will do more than others.
Email Marketing Terms
THE LANGUAGE OF EMAIL MARKETING
Understanding the language of email marketing is the first step to building an email marketing plan that leverages all of the available features.
In this presentation you will learn about the most effective digital marketing tool - email! Spam is dead, but email marketing done right had the highest ROI of all the digital techniques.
Improve Email Marketing Efficiency With Click Through RatesSMTP Provider
The success behind efficient email-marketing is the much improved & advanced click through rates. Click Through Rates plays an important role in email marketing & helps in measuring the number of the e-mail, web-page, and advertisement viewed by the recipients. So how you can elevate your email marketing through revamping your click through rates, read on.
9 engaging email marketing best practices for customer acquisition and retentionRuchira Agrawal
Emails are one of the top activities on mobile devices. One of the foundational aspects of a marketing plan, brands use emails and email campaigns to promote their products and services. Whether you are a founder of a startup or a cmo of an established organization in health/wellness, education/learning, talent or internet space, how do you ensure your team is doing all it can so your promotional messages are opened and read by your clients instead of being sent in the trash? Here are 9 best practices that will help you succeed.
"Email: The Best Growth Hacking Weapon for Startups" par Shubham SharmaTheFamily
Par Shubham Sharma, Developer Evangelist at MailJet
Inscrivez-vous au prochain meetup! — http://www.meetup.com/StartupWorkshop
Inscrivez-vous à la newsletter pour ne pas rater les prochains évènements ! — http://www.thefamily.co/events/
On adorerait votre feedback & suggestion ! — https://thefamily.typeform.com/to/KlGLnM
Enabling Digital Conversations at Scale: 5 Keys for Driving Growth & Engageme...Traction Conf
TractionConf.io 2017. Email is the foundation of a successful customer communication strategy and plays a vital role in driving growth and the bottom line. In this session, SendGrid CMO, Scott Heimes leverages data insights and customer examples to reveal the 5 rules for building a strong and effective email program. He'll also share actionable insights on email deliverability and demystify the art and science behind ensuring your emails get to the inbox.
Did you already read our latest article on Email Marketing & Automation? In addition to the video and podcast, we also created a presentation illustrating why Email Marketing & Automation is so much more than sending out a monthly newsletter and is a vital piece in increasing your overall conversion rates.... https://catchi.digital/article/strategy-processes/email-marketing-and-automation
An email is a tool that is powerful enough to earn revenue. Having email content and a list of subscribers is not enough to get maximum benefits from your email marketing campaign.
https://skaradigi.com/digital-marketing/5-way-to-improve-your-email-campaign/
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Get Instant Access to Over 1200+ Online Internet Marketing Courses
Build what matters: learn a simple system for creating effective pages that captivate and sell.
Test your way to the top: how to make use of free testing tools to find the optimal design and content for each page.
getimcourse.com
We thought it would be helpful to create a tool both marketers and small business owners could use. Therefore we are bringing you a new easy to use 5 step guide to help you plan, produce, test, delive and follow up your email marketing campaigns.
5. In 2014
94 Billion
SPAM emails were sent daily!
How do you get your message across in a
sea of junk?
6. Email Has Come a Long Way
Let’s Learn How To Use it Effectively!
7. Why Email Marketing?
✓ Retain existing customers
✓ Easily segment your customer base
and market to specific buying patterns
✓ Direct line to people who are
interested in your product
✓ Email allows you to hold viewers
attention for more than a few seconds,
which is more than most other types
of advertising
8. Not sure about the effectiveness of Email vs Social Media? Consider this:
Currently, there are 3x more Email accounts than
Twitter and Facebook accounts combined.
Data from campaignmonitor.com
Add this to the fact that organic reach on
Facebook is only 6% while Email averages 25%
>
9. Not Convinced?
Email has an average ROI
of 4300%!
Info from the-dma.org
Social Media is great for brand awareness, but
for sales, nothing beats a great email!
10. Why do I love and recommend MailChimp?
• Free accounts for up to 2K subscribers
• Amazing analytics and analysis
• Fantastic customer support
• Minimal downtime
• Incredibly scalable
• Tons of integrations for almost any application
• Super easy for anyone to use
15. Once Your Have Your Site Going..
Also try partnerships with peer businesses
that aren’t competition & have a similar
customer base to yours
Native MailChimp Forms
16. Make sure your on-site email signup is highly visible
and has an effective Call to Action button-
make it as easy to use as possible.
17. Don’t be Afraid to Bribe to
Grow Your List
Discounts Consultation
Something
Free
People don’t want to give you access to their
inbox without getting something in return.
$
18. Customize the Signup Process
The ultimate goal is to get visitors back to your
site so change the URLs on the signup forms to
custom pages on your site.
19. What Makes a Great Email Campaign?
Now that you’ve built up your list….
• Message that your subscribers want to hear
• Intriguing subject line
• Don’t constantly try to sell them stuff
• Personalize sparingly
21. How an Email is Set Up
Emails haven’t changed much since 1994. Email
clients still use tables- the rotary phone of coding
<table style="width:100%">
<tr>
<td>Jill</td>
<td>Smith</td>
<td>50</td>
</tr>
<tr>
<td>Eve</td>
<td>Jackson</td>
<td>94</td>
</tr>
</table>
You won’t really need this if you use MailChimp, but it’s good to know!
</table>
<tr>
Jill Smith 50
<td> <td> <td>
<td> <td> <td>
<table>
=
25. Setting Up Your Email
Mailchimp has made it super easy to
set up emails. The new drag and drop interface
allows you to drag and drop content blocks
with little to no coding necessary.
26. Why Mobile?
Make it readable on every device! If you’re
using Mailchimp drag and drop, it should
automatically be responsive.
27. The content doesn’t need to be identical
just translated for multiple devices
28. Frequency
So how often should you send?
Is more always better?
Make sure to adjust your scheduling, especially
in the beginning, to try different times of
day and frequency.
29. Merge Tags
Allow you to personalize content to individual
subscribers. You can use standard info like names
or customize with info like reward points or
credit balances.
Hi *|FNAME|*
Complete List of Merge Tags
33. Make sure to preview before sending
Make sure to preview before sending
Make sure to preview before sending
So, make sure to preview before sending
You don’t want
this to happen
to you
34. What is A/B Testing?
You won’t know what works until you try a few
different options.
35. Types of A/B Testing
Subject Line
Time of Day
Content
Sender Name
Try FNAME vs. No Name
Morning vs. Afternoon
Different Images
Your name vs. Company name
36. Unsubscribes
or the End isn’t always the End
When someone unsubscribes, they are
sent an email asking to confirm the
unsubscription. In the forms settings, make
sure you change the URL to bring them
back to your site. Also, try to get them to
follow you on social media as an email alternative
37. …but it’s not SPAM
From time to time, you’ll get an abuse
complaint. Usually it’s just someone who
doesn’t know how to unsubscribe. As long
as the rate is less than 1%, you have
nothing to worry about.
38. So that’s it- get out there and send your
first campaign- you’ll never know what
works until you get started.