![SUBJECT LINESFrom: http://kb.mailchimp.com/article/how-do-i-know-if-im-writing-a-good-subject-line[COMPANY] Newsletter – October 2011[COMPANY] October News & Specials30% Off At [COMPANY] This WeekendNew Coupons & Deals At [COMPANY]Your [COMPANY] UpdatesDescribe What’s In The E-Mail!A/B or Split Test Your Subject Lines!](https://image.slidesharecdn.com/e-mailmarketing-111005153134-phpapp01/75/E-Mail-Marketing-It-s-Not-Spam-49-2048.jpg)
More Related Content
![[Webcast] How to Get Your Email Marketing Off the Ground](https://cdn.slidesharecdn.com/ss_thumbnails/getyouremailmarketingoffthegroundmarch2013-130320165830-phpapp02-thumbnail.jpg?width=640&height=640&fit=bounds)
Similar to E-Mail Marketing - It's Not Spam
E-Mail Marketing - It's Not Spam
- 1. E-Mail Marketing It’sNot Spam!This isn’t creepy at all!@webuquerqueChris Kenworthy@skyhawk133#notspam
- 2. BEGIN: NARCICISSMChris Kenworthy- @skyhawk133Marketing Manager – Escalate Media LP10 Years Of Online Marketing, Design, Analytics, Development, and MonetizationFounder – DreamInCode.netI Send 5,000,000+ E-Mails Per MonthI’ve Built Lists With 1,000,000+ Double Opt-In Subscribers
- 3.
- 4.
- 5.
- 6.
- 7.
- 8.
- 9.
- 10.
- 11.
- 12.
- 13.
- 14.
- 15.
- 16. Subscription/GoodsTHE ESSENTIALSYou mightjust need these
- 17.
- 18.
- 19.
- 20.
- 21. COLLECT: List BuildingYou’vegotta start somewhere…
- 22. PERMISSION BASED MARKETINGSingleOpt-InGoodConfirmation Opt-InBetter (My Personal Favorite)Double Opt-InBest**The Best Isn’t Always Best
- 23.
- 24.
- 25.
- 26.
- 27.
- 28.
- 29.
- 30.
- 31.
- 32.
- 33.
- 34.
- 35.
- 36.
- 37. RemindersLIST BUILDING IDEASNewsletterRSSE-Mail SubscriptioneBook/WhitepaperCoupons/SavingsFreebie/TrialCo-RegistrationCross-PromotionContestsPoint-Of-SaleSign-In Sheet
- 42.
- 43. E-MAIL DESIGN KeepIt SimpleSend HTML & Text (You Don’t Have To Use HTML)Use Tables (Sorry Emily )No Wider Than 600pxKeep CSS Use To A MinimumNo External Style Sheets – Stick To InlineGive All Images Alt TagsEncode CharactersNo JavaScript!Avoid Spam KeywordsTest, Test, Test
- 49. SUBJECT LINESFrom: http://kb.mailchimp.com/article/how-do-i-know-if-im-writing-a-good-subject-line[COMPANY]Newsletter – October 2011[COMPANY] October News & Specials30% Off At [COMPANY] This WeekendNew Coupons & Deals At [COMPANY]Your [COMPANY] UpdatesDescribe What’s In The E-Mail!A/B or Split Test Your Subject Lines!
- 50. Create: CAN-SPAM ACTMoreLike The “You Can Spam” Act, But I Digress…Also, I’m not a lawyer, nor do I play one on TV
- 51. CAN-SPAM SUMMARY(I’m nota lawyer, nor do I play one on TV)Applies to all commercial e-mail with the primary purpose of advertisement or promotionNo misleading information or subject linesIdentify the message as an adMust include a way to opt-out promptlyMust include valid postal address
- 52. DO NOT…Buy listsof email addressesTrick visitors/subscribersViolate your own privacy policyForget To Include An “Unsubscribe”
- 53. BOTTOM LINE:IF THEYWANT OUT… LET EM’ OUT!UNSUBSCRIBE
- 54. SEND: InfrastructureSoftware, Services,and Servers Oh My!
- 56. COMMON FEATURESTemplates &WYSIWYG EditorA/B or Split TestingAutorespondersBounce ManagementUnsubscribe HandlingCustom Fields/Merge Tags/PersonalizationRSS to E-MailImport/ExportSegmentationStatistics/AnalyticsSingle/Double/Confirmation Opt-InSubscribe Forms
- 57. COMMON CHALLENGESThrottling/Daily LimitsScalabilityIP/DomainReputation Hung Sends/Double SendingTimeliness/Speed Of DeliveryDirty Lists (High Bounce Rate)Poor Delivery Rate/Blacklisted
- 58. SEND: Reputation ManagementKeepingYour Name Squeaky Clean
- 59.
- 60. SPF/DKIM/Domain KeysSPF/Sender PolicyFrameworkexample.com. IN SPF "v=spf1 a mx -all“DKIM/Domain KeysDKIM-Signature: v=1; a=rsa-sha256; d=example.net; s=brisbane; c=relaxed/simple; q=dns/txt; l=1234; t=1117574938; x=1118006938; h=from:to:subject:date:keywords:keywords; bh=MTIzNDU2Nzg5MDEyMzQ1Njc4OTAxMjM0NTY3ODkwMTI=; b=dzdVyOfAKCdLXdJOc9G2q8LoXSlEniSbav+yuU4zGeeruD00lszZ VoG4ZHRNiYzR
- 61.
- 62.
- 63. blacklistedDNSBL, RBL, RealTime Blacklists: http://www.mxtoolbox.com/blacklists.aspx
- 64. MEASURE: AnalyticsIf YouDon’t Know, You Can’t Improve
- 65.
- 66. CLICK TRACKINGAverage Click-ThruRate:3.74%
- 67. UNSUBSCRIBE RATEAverage Opt-OutRate:0.27%
- 68.
- 69. BEST PRACTICESBuild ahigh quality list of opt-in subscribersSend on a regular schedule (Bi-Weekly, Monthly, Etc.)Avoid spam keywordsOffer readers quality content/offersUse SPF/DKIM whenever possibleManage bounces & unsubscribes immediatelyMeasure success and optimize future campaignsRemember, God kills a kitten every time you spam!
- 70.
- 71. Advanced CSSNovember 2ndEmilyLewis & Jason NakaiThank You Emily, Jason, Brian, Ben, Zerek, and the rest of the Webuquerque volunteers!
Editor's Notes
- #2 Thanks everyone for coming outThankswebuquerque volunteersGreat Excuse to drink heavilyHope you come away with a better understanding of email marketing and the spam you find in your own inbox every day
- #3 Totally doesn’t look like meDon’t even own a pink shirt or hipster glasses…
- #4 This is serious business
- #5 Picks up where traditional marketing leaves offCosts less than direct mailHas been found as effective or moreIf done RIGHT can be very successfulIf done WRONG can ruin a brand
- #6 GOALS OF EMAIL
- #7 Before we startYou should know2 main types of emailFocus on promotionalBut transactional is very powerful…
- #8 FOUR (4) main parts to an email marketing campaign
- #9 First stepCollect or gather and store email addresses and contacts through “list building”Which I’ll go in to more detail about shortly
- #10 Second step is creating your email campaignFrom template, I’ll share some best practices later
- #11 Third step, and probably one of the most difficultFinding the right softwareFinding a good service providerDealing with problemsBlacklistsBounced Emails
- #12 If you know meYou know I love analyticsAnd that goes for email tooMeasuring success and optimizing
- #13 First things first
- #14 When collecting3 types
- #15 Know who’s on your listChanges your goalsAnd what info you need
- #33 One of the most difficult things
- #34 Full Service Providers (except for FeedBurner)SoftwareMail Relays
- #40 Soft Bounce – 1.58% Can’t Connect, Inbox Full, BlacklistedHard Bounce – 2.18%Address Doesn’t Exist
- #44 Tracked via pixelLarger/Older Lists = Lower Open RateBetween 15-20%